Motion MCP
Motion's official hosted, remote MCP server. It exposes Motion Creative Analytics — ad creative performance, AI-generated creative summaries and video transcripts, demographic breakdowns, workspace brand and competitor context, the Inspo competitor ad library, saved reports, and the workspace AI Tag taxonomy — as read-only MCP tools to any MCP-compatible client.
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Endpoint
Hosted endpoint · transport streamable-http
Connect
This is a remote MCP server — point an MCP client at the endpoint URL. Clients with native remote support (Claude, Cursor, VS Code, …):
For stdio-only clients (older Claude Desktop, etc.), bridge with mcp-remote:
If the server requires authentication, add the provider's token/header (e.g. an X-API-Key) per its docs. A quick reachability check:
Tools
get_auth_context— Returns your organizations and workspaces. Called automatically as the first step in any session. If you only have one workspace, it's selected by default.get_creative_insights— The primary analytics tool. Returns your creatives ranked by performance. Sort by spend, ROAS, purchases, CPA, CPC, CTR, hook rate, scaling status, or purchase value. Supports date filtering, custom conversion metrics, and AI tag filtering.get_creative_summary— Gets an AI-generated digest for a single creative: detected format, plain-language summary, best hook/headline, and CTAs.get_creative_transcript— Pulls the spoken transcript of a video creative with timed segments. The first 1-3 seconds represent the hook. Includes language detection and English translation for non-English content. Video format only.get_demographic_breakdown— Breaks down ad performance by age (18-24 through 65+) and gender. Metrics include spend, ROAS, purchase value, cost per purchase, and thumbstop ratio. Defaults to the last 7 days.get_workspace_brand— Returns your brand's positioning, voice, and visual identity as configured in Motion.get_workspace_competitors— Lists the competitor brands you're tracking in Motion: names, domains, categories, follower counts, and active ad counts.search_brands— Search for any brand by name or domain. Returns matching brands with IDs, logos, and industry info. Not limited to tracked competitors.get_brand_by_domain— Resolves a brand from a website URL or domain.get_inspo_creatives— Retrieves creatives from a brand's ad library: format, copy, headline, CTA, launch date, status, days active, landing page, and file URLs. Sort by newest/oldest, filter by date or status, and apply AI tags. Creative metadata only — no performance metrics for other brands.get_inspo_brand_context— Returns deep brand intelligence: positioning, voice, tone, messaging angles, product info, and customer voice analysis.get_reports— Two modes: call without a report ID to list all saved reports, or with a report ID to get the full configuration including filters, attribution windows, metrics, and comparison settings. Supports filtering by report type (top ads, creative comparison, sprints).get_glossary_values— Returns your workspace's AI Tags. Common categories include Asset Type, Visual Format, Messaging Angle, Hook Tactic, Headline Tactic, Intended Audience, Seasonality, and Offer Type. Can map tags back to specific creatives and filter to custom or specific categories.
About MCP
The Model Context Protocol (MCP) is an open protocol Anthropic introduced for connecting LLM-based agents to external tools and data sources. Providers publish MCP servers that expose their API surface as structured, discoverable tools — an MCP-compatible client (Claude Desktop, Cursor, Cline, Continue, etc.) can connect to the server and call its tools without any per-provider integration code.
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