Intersection Order Management System (OMS) MCP Server
On 2026-05-11 Intersection announced that its AI-powered Order Management System (OMS) for out-of-home advertising is reachable by AI agents through an MCP (Model Context Protocol) server, naming Claude and ChatGPT as clients. The provider describes it as a single API over both digital screens (LinkNYC and the rest of the street/transit/air/place-based network) and, in future, static formats, built on the IAB Tech Lab OpenDirect 2.0 specification, with real-time availability and pricing and human-in-the-loop safeguards before final booking.
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The Model Context Protocol (MCP) is an open protocol Anthropic introduced for connecting LLM-based agents to external tools and data sources. Providers publish MCP servers that expose their API surface as structured, discoverable tools — an MCP-compatible client (Claude Desktop, Cursor, Cline, Continue, etc.) can connect to the server and call its tools without any per-provider integration code.
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