Properties
| Name | Type | Description |
|---|---|---|
| goal_id | stringnull | The goal_id filter, or null for all goals. |
| broadcast_id | stringnull | |
| automation_id | stringnull | |
| from | stringnull | |
| to | stringnull | |
| conversions | integer | Attributed conversions, counting every purchase. |
| converters | integer | Distinct people among them. |
| revenue | array | Summed value per currency, from conversions that carried one. Values in different currencies are never added together, so a single-currency workspace has one entry and one with no values has none. |
| sent | integernull | Messages the campaign or automation sent. null unless broadcast_id or automation_id is given. |
| conversion_rate | numbernull | converters / sent. null when sent is null or 0. |
| by_variant | arraynull | One row per A/B variant, in the campaign's order. null unless broadcast_id names an A/B test. |
| by_step | arraynull | One row per current step, in order. Figures follow the step id, so a step keeps its own conversions after the sequence is edited. null unless automation_id is given. |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "https://artifacts.apis.io/sendraven-ai/json-schema/sendraven-ai-conversion-metrics-schema.json",
"title": "ConversionMetrics",
"x-generated": "2026-10-31",
"x-method": "derived",
"x-generator": "derive-json-schema.py",
"x-source": "openapi/sendraven-ai-api-openapi.json#/components/schemas/ConversionMetrics",
"type": "object",
"required": [
"goal_id",
"broadcast_id",
"automation_id",
"from",
"to",
"conversions",
"converters",
"revenue",
"sent",
"conversion_rate",
"by_variant",
"by_step"
],
"properties": {
"goal_id": {
"type": [
"string",
"null"
],
"description": "The goal_id filter, or null for all goals."
},
"broadcast_id": {
"type": [
"string",
"null"
]
},
"automation_id": {
"type": [
"string",
"null"
]
},
"from": {
"type": [
"string",
"null"
],
"format": "date-time"
},
"to": {
"type": [
"string",
"null"
],
"format": "date-time"
},
"conversions": {
"type": "integer",
"minimum": 0,
"description": "Attributed conversions, counting every purchase."
},
"converters": {
"type": "integer",
"minimum": 0,
"description": "Distinct people among them."
},
"revenue": {
"type": "array",
"description": "Summed value per currency, from conversions that carried one. Values in different currencies are never added together, so a single-currency workspace has one entry and one with no values has none.",
"items": {
"type": "object",
"required": [
"currency",
"amount"
],
"properties": {
"currency": {
"type": "string",
"description": "ISO 4217, upper case."
},
"amount": {
"type": "number",
"description": "Rounded to two decimal places."
}
}
}
},
"sent": {
"type": [
"integer",
"null"
],
"minimum": 0,
"description": "Messages the campaign or automation sent. null unless broadcast_id or automation_id is given."
},
"conversion_rate": {
"type": [
"number",
"null"
],
"description": "converters / sent. null when sent is null or 0."
},
"by_variant": {
"type": [
"array",
"null"
],
"description": "One row per A/B variant, in the campaign's order. null unless broadcast_id names an A/B test.",
"items": {
"type": "object",
"required": [
"key",
"conversions",
"converters",
"revenue",
"sent",
"conversion_rate"
],
"properties": {
"key": {
"type": "string"
},
"conversions": {
"type": "integer",
"minimum": 0,
"description": "Attributed conversions, counting every purchase."
},
"converters": {
"type": "integer",
"minimum": 0,
"description": "Distinct people among them."
},
"revenue": {
"type": "array",
"description": "Summed value per currency, from conversions that carried one. Values in different currencies are never added together, so a single-currency workspace has one entry and one with no values has none.",
"items": {
"type": "object",
"required": [
"currency",
"amount"
],
"properties": {
"currency": {
"type": "string",
"description": "ISO 4217, upper case."
},
"amount": {
"type": "number",
"description": "Rounded to two decimal places."
}
}
}
},
"sent": {
"type": "integer",
"minimum": 0,
"description": "Messages accepted for sending in this row."
},
"conversion_rate": {
"type": [
"number",
"null"
],
"description": "converters / sent, 0 to 1 in practice. null when sent is 0."
}
}
}
},
"by_step": {
"type": [
"array",
"null"
],
"description": "One row per current step, in order. Figures follow the step id, so a step keeps its own conversions after the sequence is edited. null unless automation_id is given.",
"items": {
"type": "object",
"required": [
"step",
"step_id",
"conversions",
"converters",
"revenue",
"sent",
"conversion_rate"
],
"properties": {
"step": {
"type": "integer",
"minimum": 1,
"description": "Its position now, numbered from 1."
},
"step_id": {
"type": "string"
},
"conversions": {
"type": "integer",
"minimum": 0,
"description": "Attributed conversions, counting every purchase."
},
"converters": {
"type": "integer",
"minimum": 0,
"description": "Distinct people among them."
},
"revenue": {
"type": "array",
"description": "Summed value per currency, from conversions that carried one. Values in different currencies are never added together, so a single-currency workspace has one entry and one with no values has none.",
"items": {
"type": "object",
"required": [
"currency",
"amount"
],
"properties": {
"currency": {
"type": "string",
"description": "ISO 4217, upper case."
},
"amount": {
"type": "number",
"description": "Rounded to two decimal places."
}
}
}
},
"sent": {
"type": "integer",
"minimum": 0,
"description": "Messages accepted for sending in this row."
},
"conversion_rate": {
"type": [
"number",
"null"
],
"description": "converters / sent, 0 to 1 in practice. null when sent is 0."
}
}
}
}
}
}Work with this as data
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