MediaMath · Schema

strategy_goals

Programmatic AdvertisingDSPDemand-Side PlatformCampaign ManagementAdTechBiddingAudience SegmentsCreative ManagementReportingAnalytics

Properties

Name	Type	Description
goal_type	string
goal_value	number
min_bid	number
max_bid	number
roi_target	number
bid_min_devices	integer
bid_aggressiveness	integer
bid_price_is_media_only	boolean
max_bid_wm	number
use_bid_shading	boolean
flat_rate_cpm	number

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "http://json-schema.org/draft-07/schema#",
  "title": "strategy_goals",
  "type": "object",
  "additionalProperties": false,
  "properties": {
    "goal_type": {
      "type": "string",
      "enum": [
        "spend",
        "reach",
        "cpc",
        "cpe",
        "cpa",
        "roi",
        "ctr",
        "vcr",
        "viewability_rate",
        "vcpm",
        "cpcv"
      ]
    },
    "goal_value": {
      "type": "number",
      "format": "float",
      "minimum": 0,
      "maximum": 9999999.9999
    },
    "min_bid": {
      "type": "number",
      "format": "float",
      "minimum": 0,
      "maximum": 9999999.99
    },
    "max_bid": {
      "type": "number",
      "format": "float",
      "minimum": 0.01,
      "maximum": 9999999.99
    },
    "roi_target": {
      "type": "number",
      "format": "double",
      "minimum": 0,
      "maximum": 9999999.99,
      "nullable": true
    },
    "bid_min_devices": {
      "type": "integer",
      "format": "int16",
      "nullable": true,
      "example": 1,
      "minimum": -32768,
      "maximum": 32767
    },
    "bid_aggressiveness": {
      "type": "integer",
      "minimum": 0,
      "maximum": 100
    },
    "bid_price_is_media_only": {
      "type": "boolean"
    },
    "max_bid_wm": {
      "type": "number",
      "format": "float",
      "minimum": 0,
      "maximum": 9999999.99,
      "nullable": true
    },
    "use_bid_shading": {
      "type": "boolean"
    },
    "flat_rate_cpm": {
      "type": "number",
      "format": "float",
      "minimum": 0.01,
      "maximum": 9999999.99,
      "nullable": true
    }
  }
}

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