Instacart · Schema

Instacart Product

Represents a product in the Instacart Catalog system. Products are defined at the retailer level and are the same across all of a retailer's stores. Store-specific attributes such as pricing and availability are managed through the Item entity.

GroceryE-CommerceMarketplaceRetailLogisticsLast Mile DeliveryFulfillmentCatalogAdvertisingAgentsMCP

Properties

Name Type Description
product_code string The retailer's unique product identifier used to match the product in the Instacart system.
name string The display name of the product.
brand string The brand name of the product.
description string A detailed description of the product.
size string The size or quantity description of the product, such as 12 oz or 6-pack.
upc string The Universal Product Code, typically 12 or 14 digits.
image_url string URL to the primary product image.
category string The product category in the retailer's taxonomy.
subcategory string The product subcategory.
department string The store department the product belongs to.
attributes object Additional product attributes such as dietary information, certifications, or nutritional details.
items array Store-specific item records associated with this product.
View JSON Schema on GitHub

JSON Schema

instacart-product-schema.json Raw ↑
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://instacart.com/schemas/instacart/product.json",
  "title": "Instacart Product",
  "description": "Represents a product in the Instacart Catalog system. Products are defined at the retailer level and are the same across all of a retailer's stores. Store-specific attributes such as pricing and availability are managed through the Item entity.",
  "type": "object",
  "required": ["product_code", "name"],
  "properties": {
    "product_code": {
      "type": "string",
      "description": "The retailer's unique product identifier used to match the product in the Instacart system."
    },
    "name": {
      "type": "string",
      "description": "The display name of the product.",
      "minLength": 1,
      "maxLength": 500
    },
    "brand": {
      "type": "string",
      "description": "The brand name of the product."
    },
    "description": {
      "type": "string",
      "description": "A detailed description of the product."
    },
    "size": {
      "type": "string",
      "description": "The size or quantity description of the product, such as 12 oz or 6-pack."
    },
    "upc": {
      "type": "string",
      "pattern": "^[0-9]{12,14}$",
      "description": "The Universal Product Code, typically 12 or 14 digits."
    },
    "image_url": {
      "type": "string",
      "format": "uri",
      "description": "URL to the primary product image."
    },
    "category": {
      "type": "string",
      "description": "The product category in the retailer's taxonomy."
    },
    "subcategory": {
      "type": "string",
      "description": "The product subcategory."
    },
    "department": {
      "type": "string",
      "description": "The store department the product belongs to."
    },
    "attributes": {
      "type": "object",
      "description": "Additional product attributes such as dietary information, certifications, or nutritional details.",
      "additionalProperties": {
        "type": "string"
      }
    },
    "items": {
      "type": "array",
      "description": "Store-specific item records associated with this product.",
      "items": {
        "$ref": "#/$defs/Item"
      }
    }
  },
  "$defs": {
    "Item": {
      "type": "object",
      "description": "An item representing a product at a specific store location, containing store-specific attributes like pricing and availability.",
      "required": ["product_code", "store_code"],
      "properties": {
        "product_code": {
          "type": "string",
          "description": "The retailer's product identifier linking this item to its parent product."
        },
        "store_code": {
          "type": "string",
          "description": "The retailer's unique store identifier where this item is sold."
        },
        "price": {
          "type": "number",
          "description": "The current selling price of the item at this store.",
          "minimum": 0
        },
        "sale_price": {
          "type": "number",
          "description": "The promotional or sale price, if applicable.",
          "minimum": 0
        },
        "sale_start_date": {
          "type": "string",
          "format": "date",
          "description": "The start date of the sale period."
        },
        "sale_end_date": {
          "type": "string",
          "format": "date",
          "description": "The end date of the sale period."
        },
        "available": {
          "type": "boolean",
          "description": "Whether the item is currently available for purchase at this store."
        },
        "inventory_count": {
          "type": "integer",
          "description": "The current inventory count at this store.",
          "minimum": 0
        },
        "aisle": {
          "type": "string",
          "description": "The store aisle where the item is located."
        },
        "shelf": {
          "type": "string",
          "description": "The shelf location within the aisle."
        }
      }
    }
  }
}

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