creatordb-app · Schema
InstagramSponsorshipData
Retrieve recently sponsored Instagram posts and reels data for a specified creator.
CompanyCreator DataInfluencer MarketingAPIAnalyticsAsia
Properties
| Name | Type | Description |
|---|---|---|
| sponsorList | array | List of sponsors and their associated branded content. |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "https://artifacts.apis.io/creatordb-app/json-schema/creatordb-app-instagram-sponsorship-data-schema.json",
"title": "InstagramSponsorshipData",
"description": "Retrieve recently sponsored Instagram posts and reels data for a specified creator.",
"x-generated": "2026-10-30",
"x-method": "derived",
"x-generator": "derive-json-schema.py",
"x-source": "openapi/creatordb-app-openapi.yaml#/components/schemas/InstagramSponsorshipData",
"type": "object",
"properties": {
"sponsorList": {
"type": "array",
"description": "List of sponsors and their associated branded content.",
"items": {
"type": "object",
"description": "A sponsor's branded posts and aggregated performance metrics.",
"properties": {
"brandName": {
"type": "string",
"description": "The sponsor name."
},
"brandId": {
"type": "string",
"description": "The official website URL or unique identifier of the sponsor."
},
"brandIgIds": {
"type": "array",
"description": "The Instagram handles of the sponsor.",
"items": {
"type": "string"
}
},
"sponsoredImages": {
"type": "array",
"description": "Recent sponsored Instagram image post data.",
"items": {
"type": "object",
"description": "A recent sponsored Instagram image post.",
"properties": {
"publishTime": {
"type": "integer",
"description": "Publish time, represented as a Unix timestamp in milliseconds."
},
"contentId": {
"type": "string",
"description": "The unique identifier. Represented as follows: `https://www.instagram.com/p/{imageId}`"
},
"isSponsored": {
"type": "boolean",
"description": "`true` if sponsored."
},
"description": {
"type": "string",
"description": "The post caption, including emojis and line breaks."
},
"coverImageUrl": {
"type": "string",
"description": "The first image URL in an image post."
},
"carouselImageUrls": {
"type": "array",
"description": "URLs of images in the Instagram post.",
"items": {
"type": "string"
}
},
"igGeoTaggedLocation": {
"type": [
"object",
"null"
],
"description": "Tagged location.",
"properties": {
"lat": {
"type": "number",
"description": "Latitude of the geo-tagged location."
},
"lng": {
"type": "number",
"description": "Longitude of the geo-tagged location."
},
"name": {
"type": "string",
"description": "Name of the geo-tagged location."
}
},
"required": [
"lat",
"lng",
"name"
]
},
"likes": {
"type": "number",
"description": "Number of likes."
},
"comments": {
"type": "number",
"description": "Number of comments."
},
"engagementRate": {
"type": "number",
"description": "Engagement rate, rounded to 4th decimal place. <br /> *Engagement Rate = (Likes + Comments)/ Followers*"
},
"hashtags": {
"type": "array",
"description": "Keywords used in the post description.",
"items": {
"type": "string"
}
},
"taggedCreators": {
"type": "array",
"description": "Tagged creators.",
"items": {
"type": "string"
}
}
},
"required": [
"publishTime",
"contentId",
"isSponsored",
"description",
"coverImageUrl",
"carouselImageUrls",
"igGeoTaggedLocation",
"likes",
"comments",
"engagementRate",
"hashtags",
"taggedCreators"
]
}
},
"sponsoredReels": {
"type": "array",
"description": "Recently sponsored Instagram reels.",
"items": {
"type": "object",
"description": "A recent sponsored Instagram reel.",
"properties": {
"publishTime": {
"type": "integer",
"description": "Publish time, represented as a Unix timestamp in milliseconds."
},
"contentId": {
"type": "string",
"description": "The unique identifier. Represented as follows: `https://www.instagram.com/reel/{reelId}`"
},
"isSponsored": {
"type": "boolean",
"description": "`true` if sponsored."
},
"description": {
"type": "string",
"description": "The reel caption, including emojis and line breaks."
},
"coverImageUrl": {
"type": "string",
"description": "The cover image URL."
},
"igGeoTaggedLocation": {
"type": [
"object",
"null"
],
"description": "Tagged location.",
"properties": {
"lat": {
"type": "number",
"description": "Latitude of the geo-tagged location."
},
"lng": {
"type": "number",
"description": "Longitude of the geo-tagged location."
},
"name": {
"type": "string",
"description": "Name of the geo-tagged location."
}
},
"required": [
"lat",
"lng",
"name"
]
},
"likes": {
"type": "number",
"description": "Number of likes."
},
"comments": {
"type": "number",
"description": "Number of comments."
},
"views": {
"type": "number",
"description": "Number of views."
},
"engagementRate": {
"type": "number",
"description": "Engagement rate, rounded to 4th decimal place. <br /> - *Engagement Rate = (Likes + Comments) / Views*"
},
"hashtags": {
"type": "array",
"description": "Keywords in the reel description.",
"items": {
"type": "string"
}
},
"taggedCreators": {
"type": "array",
"description": "Tagged creators.",
"items": {
"type": "string"
}
},
"musicInfo": {
"type": "object",
"description": "Information about the music used in the reel. Returns an object of empty strings when no music information is available.",
"properties": {
"id": {
"type": "string",
"description": "Unique identifier of the music track."
},
"title": {
"type": "string",
"description": "Title of the music track."
},
"displayArtist": {
"type": "string",
"description": "Artist name as displayed on Instagram."
}
},
"required": [
"id",
"title",
"displayArtist"
]
}
},
"required": [
"publishTime",
"contentId",
"isSponsored",
"description",
"coverImageUrl",
"igGeoTaggedLocation",
"likes",
"comments",
"views",
"engagementRate",
"hashtags",
"taggedCreators",
"musicInfo"
]
}
},
"sponsoredImagesPerformance": {
"type": "object",
"description": "Performance metrics for sponsored Instagram image posts broken down by brands.",
"properties": {
"likes": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of likes.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of likes per sponsored image post, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of likes.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of likes.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of likes.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"comments": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of comments.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of comments per sponsored image post, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of comments.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of comments.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of comments.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"engagement": {
"type": "object",
"description": "Engagement performance metrics including rates, per-follower statistics and consistency analysis.",
"properties": {
"avgEngagementRate": {
"type": "number",
"description": "Average engagement rate per image post (excluding older pinned image posts), rounded to 4th decimal place <br />\n- *Engagement Rate = (Likes + Comments) / Followers*",
"minimum": 0
},
"likesPerFollower": {
"type": "number",
"description": "Average number of likes per follower on image posts, rounded to 4th decimal place.",
"minimum": 0
},
"commentsPerFollower": {
"type": "number",
"description": "Average number of comments per follower on image posts, rounded to 4th decimal place.",
"minimum": 0
},
"engagementConsistency": {
"type": "object",
"description": "Consistency of engagement performance of sponsored Instagram image posts broken down by brands.",
"properties": {
"cv": {
"type": "number",
"description": "*cv = Standard Deviation of Engagement Rate/ Mean Engagement Rate* <br />\n- The value is rounded to 4th decimal place. <br />\n- Lower values indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"medianVsMean": {
"type": "number",
"description": "*medianVsMean = Median Engagement Rate/ Mean Engagement Rate* <br />\n- The value is rounded to 4th decimal place <br />\n- Values closer to `1` indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"topBottomRatio": {
"type": "number",
"description": "*topBottomRatio = avg(Top 3 Engagement) / avg(Bottom 3 Engagement)* <br />\n- The value is rounded to 4th decimal place <br />\n- Lower ratios indicate more consistent performance <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"consistencyScore": {
"type": [
"integer",
"null"
],
"description": "*consistencyScore = 100 - [(cvScore\\*weight_cv) + (topBottomScore\\*weight_topBottom) + (medianVsMeanScore\\*weight_medianVsMean)]* <br />\n- The score is rounded to an integer. <br />\n- A higher score indicates more stable and consistent performance. <br />\n- Returns `null` when any of the three indicators (`cv`, `medianVsMean`, `topBottomRatio`) is `0`, indicating insufficient data.",
"minimum": 0,
"maximum": 100
},
"consistencyLevel": {
"type": [
"string",
"null"
],
"enum": [
"high",
"moderate",
"low",
null
],
"description": "A qualitative label based on the `consistencyScore`: <br />\n- high: 81 - 100 <br />\n- moderate: 51 - 80 <br />\n- low: 1 - 50 <br />\n- Returns `null` when `consistencyScore` is `null`, indicating insufficient data."
}
},
"required": [
"cv",
"medianVsMean",
"topBottomRatio",
"consistencyScore",
"consistencyLevel"
]
}
},
"required": [
"avgEngagementRate",
"likesPerFollower",
"commentsPerFollower",
"engagementConsistency"
]
}
},
"required": [
"likes",
"comments",
"engagement"
]
},
"sponsoredReelsPerformance": {
"type": "object",
"description": "Performance metrics for sponsored Instagram reels broken down by brands.",
"properties": {
"likes": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of likes.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of likes per reel, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of likes.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of likes.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of likes.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"comments": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of comments.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of comments per reel, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of comments.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of comments.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of comments.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"views": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of views.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of views per reel, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of views.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of views.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of views.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"engagement": {
"type": "object",
"description": "Engagement performance metrics broken down by brand, including standard engagement metrics and views per follower.",
"properties": {
"avgEngagementRate": {
"type": "number",
"description": "Average engagement rate per reel (excluding older pinned reels), rounded to 4th decimal place. <br />\n*Engagement Rate = (Likes + Comments)/ Followers* <br />\n- This aggregate is recomputed against follower count, while the per-reel `engagementRate` values in `sponsoredReels` are divided by views. The two are therefore not directly comparable, and this figure is not the mean of those values.",
"minimum": 0
},
"likesPerFollower": {
"type": "number",
"description": "Average number of likes per follower, rounded to 4th decimal place.",
"minimum": 0
},
"commentsPerFollower": {
"type": "number",
"description": "Average number of comments per follower, rounded to 4th decimal place.",
"minimum": 0
},
"viewsPerFollower": {
"type": "number",
"description": "Average number of views per follower, rounded to 4th decimal place.",
"minimum": 0
},
"engagementConsistency": {
"type": "object",
"description": "Consistency of engagement performance of sponsored Instagram reels broken down by brands.",
"properties": {
"cv": {
"type": "number",
"description": "*cv = Standard Deviation of Engagement Rate/Mean Engagement Rate* <br />\n- The value is rounded to 4th decimal place. <br />\n- Lower values indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"medianVsMean": {
"type": "number",
"description": "*medianVsMean = Median Engagement Rate/ Mean Engagement Rate* <br />\n- The value is rounded to 4th decimal place <br />\n- Values closer to `1` indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"topBottomRatio": {
"type": "number",
"description": "*topBottomRatio = avg(Top 3 Engagement)/avg(Bottom 3 Engagement)* <br />\n- The value is rounded to 4th decimal place. <br />\n- Lower ratios indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"consistencyScore": {
"type": [
"integer",
"null"
],
"description": "*consistencyScore = 100 - [(cvScore*weight_cv) + (topBottomScore*weight_topBottom) + (medianVsMeanScore*weight_medianVsMean)]* <br />\n- The score is rounded to an integer. <br />\n- A higher score indicates more stable and consistent performance. <br />\n- Returns `null` when any of the three indicators (`cv`, `medianVsMean`, `topBottomRatio`) is `0`, indicating insufficient data.",
"minimum": 0,
"maximum": 100
},
"consistencyLevel": {
"type": [
"string",
"null"
],
"enum": [
"high",
"moderate",
"low",
null
],
"description": "A qualitative label based on the `consistencyScore`: <br />\n- high: 81 - 100 <br />\n- moderate: 51 - 80 <br />\n- low: 1 - 50 <br />\n- Returns `null` when `consistencyScore` is `null`, indicating insufficient data."
}
},
"required": [
"cv",
"medianVsMean",
"topBottomRatio",
"consistencyScore",
"consistencyLevel"
]
}
},
"required": [
"avgEngagementRate",
"likesPerFollower",
"commentsPerFollower",
"viewsPerFollower",
"engagementConsistency"
]
}
},
"required": [
"likes",
"comments",
"views",
"engagement"
]
}
},
"required": [
"brandName",
"brandId",
"brandIgIds",
"sponsoredImages",
"sponsoredReels",
"sponsoredImagesPerformance",
"sponsoredReelsPerformance"
]
}
}
}
}
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