creatordb-app · Schema
InstagramPerformanceData
The Instagram performance data.
CompanyCreator DataInfluencer MarketingAPIAnalyticsAsia
Properties
| Name | Type | Description |
|---|---|---|
| contentCountByDays | object | Published Instagram posts over different time intervals. |
| ranking | object | Percentile rankings for various performance metrics, benchmarked at the global, country, or language level. A value of `1.0` indicates top 1%, while `0.5` represents the median. |
| imagesPerformanceRecent | object | Performance metrics of the creator's recent Instagram image posts. |
| reelsPerformanceRecent | object | Performance metrics of the creator's recent Instagram reels. |
| recentImagesGrowth | object | Growth metrics for recent Instagram image posts across 7, 30, and 90-day periods. |
| recentReelsGrowth | object | Growth metrics for recent Instagram reels across 7, 30, and 90-day periods. |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "https://artifacts.apis.io/creatordb-app/json-schema/creatordb-app-instagram-performance-data-schema.json",
"title": "InstagramPerformanceData",
"description": "The Instagram performance data.",
"x-generated": "2026-10-30",
"x-method": "derived",
"x-generator": "derive-json-schema.py",
"x-source": "openapi/creatordb-app-openapi.yaml#/components/schemas/InstagramPerformanceData",
"type": "object",
"properties": {
"contentCountByDays": {
"type": "object",
"description": "Published Instagram posts over different time intervals.",
"properties": {
"7d": {
"type": "integer",
"description": "Number of posts published in the past 7 days.",
"minimum": 0
},
"30d": {
"type": "integer",
"description": "Number of posts published in the past 30 days.",
"minimum": 0
},
"90d": {
"type": "integer",
"description": "Number of posts published in the past 90 days.",
"minimum": 0
}
},
"required": [
"7d",
"30d",
"90d"
]
},
"ranking": {
"type": "object",
"description": "Percentile rankings for various performance metrics, benchmarked at the global, country, or language level. A value of `1.0` indicates top 1%, while `0.5` represents the median.",
"properties": {
"totalFollowers": {
"type": "object",
"description": "Percentile rank of the total follower count.",
"properties": {
"global": {
"type": "number",
"description": "Percentile rank compared to all creators in CreatorDB's database.",
"minimum": 0,
"maximum": 1
},
"country": {
"type": "number",
"description": "Percentile rank among creators from the same country.",
"minimum": 0,
"maximum": 1
},
"language": {
"type": "number",
"description": "Percentile rank among creators using the same primary language.",
"minimum": 0,
"maximum": 1
}
},
"required": [
"global",
"country",
"language"
]
},
"avgEngagementRate": {
"type": "object",
"description": "Percentile rank of the average engagement rate, calculated based on the creator's recent posts.",
"properties": {
"global": {
"type": "number",
"description": "Percentile rank compared to all creators in CreatorDB's database.",
"minimum": 0,
"maximum": 1
},
"country": {
"type": "number",
"description": "Percentile rank among creators from the same country.",
"minimum": 0,
"maximum": 1
},
"language": {
"type": "number",
"description": "Percentile rank among creators using the same primary language.",
"minimum": 0,
"maximum": 1
}
},
"required": [
"global",
"country",
"language"
]
}
},
"required": [
"totalFollowers",
"avgEngagementRate"
]
},
"imagesPerformanceRecent": {
"type": "object",
"description": "Performance metrics of the creator's recent Instagram image posts.",
"properties": {
"likes": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of likes.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of likes per image post, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of likes.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of likes.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of likes.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"comments": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of comments.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of comments per image post, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of comments.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of comments.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of comments.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"engagement": {
"type": "object",
"description": "Engagement performance metrics including rates, per-follower statistics, and consistency analysis.",
"properties": {
"avgEngagementRate": {
"type": "number",
"description": "Average engagement rate per image post (excluding older pinned image posts), rounded to 4th decimal place. <br />\n - *Engagement Rate = (Likes + Comments)/ Followers*",
"minimum": 0
},
"likesPerFollower": {
"type": "number",
"description": "Average number of likes per follower, rounded to 4th decimal place.",
"minimum": 0
},
"commentsPerFollower": {
"type": "number",
"description": "Average number of comments per follower, rounded to 4th decimal place.",
"minimum": 0
},
"engagementConsistency": {
"type": "object",
"description": "Consistency of engagement performance.",
"properties": {
"cv": {
"type": "number",
"description": "*cv = Standard Deviation of Engagement Rate/ Mean Engagement Rate* <br />\n- The value is rounded to 4th decimal place. <br />\n- Lower values indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"medianVsMean": {
"type": "number",
"description": "*medianVsMean = Median Engagement Rate/ Mean Engagement Rate* <br />\n- The value is rounded to 4th decimal place <br />\n- Values closer to `1` indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data*.",
"minimum": 0
},
"topBottomRatio": {
"type": "number",
"description": "*topBottomRatio = avg(Top 3 Engagement)/avg(Bottom 3 Engagement)* <br />\n- The value is rounded to 4th decimal place. <br />\n- Lower ratios indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data*.",
"minimum": 0
},
"consistencyScore": {
"type": [
"integer",
"null"
],
"description": "*consistencyScore = 100 - [(cvScore\\*weight_cv) + (topBottomScore\\*weight_topBottom) + (medianVsMeanScore\\*weight_medianVsMean)]* <br />\n- The score is rounded to an integer. <br />\n- A higher score indicates more stable and consistent performance. <br />\n- Returns `null` when any of the three indicators (`cv`, `medianVsMean`, `topBottomRatio`) is `0`, indicating insufficient data.",
"minimum": 0,
"maximum": 100
},
"consistencyLevel": {
"type": [
"string",
"null"
],
"enum": [
"high",
"moderate",
"low",
null
],
"description": "A qualitative label based on the `consistencyScore`: <br />\n- high: 81 - 100 <br />\n- moderate: 51 - 80 <br />\n- low: 1 - 50 <br />\n- Returns `null` when `consistencyScore` is `null`, indicating insufficient data."
}
},
"required": [
"cv",
"medianVsMean",
"topBottomRatio",
"consistencyScore",
"consistencyLevel"
]
}
},
"required": [
"avgEngagementRate",
"likesPerFollower",
"commentsPerFollower",
"engagementConsistency"
]
}
},
"required": [
"likes",
"comments",
"engagement"
]
},
"reelsPerformanceRecent": {
"type": "object",
"description": "Performance metrics of the creator's recent Instagram reels.",
"properties": {
"likes": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of likes.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of likes per reel, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of likes.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of likes.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of likes.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"comments": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of comments.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of comments per Instagram reel, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of comments.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of comments.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of comments.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"views": {
"type": "object",
"properties": {
"all": {
"type": "integer",
"description": "Total number of views.",
"minimum": 0
},
"avg": {
"type": "number",
"description": "Average number of views per reel, rounded to an integer.",
"minimum": 0
},
"median": {
"type": "number",
"description": "Median number of views.",
"minimum": 0
},
"min": {
"type": "number",
"description": "Minimum number of views.",
"minimum": 0
},
"max": {
"type": "number",
"description": "Maximum number of views.",
"minimum": 0
}
},
"required": [
"all",
"avg",
"median",
"min",
"max"
]
},
"engagement": {
"type": "object",
"description": "Engagement performance metrics of Instagram reels, including standard engagement metrics and views per follower.",
"properties": {
"avgEngagementRate": {
"type": "number",
"description": "Average engagement rate per reel (excluding older pinned reels), rounded to 4th decimal place. <br />\n- *Engagement Rate = (Likes + Comments)/ Views*",
"minimum": 0
},
"likesPerFollower": {
"type": "number",
"description": "Average number of likes per follower, rounded to 4th decimal place.",
"minimum": 0
},
"commentsPerFollower": {
"type": "number",
"description": "Average number of comments per follower, rounded to 4th decimal place.",
"minimum": 0
},
"viewsPerFollower": {
"type": "number",
"description": "Average number of views per follower, rounded to 4th decimal place.",
"minimum": 0
},
"engagementConsistency": {
"type": "object",
"description": "Consistency of engagement performance.",
"properties": {
"cv": {
"type": "number",
"description": "*cv = Standard Deviation of Engagement Rate/ Mean Engagement Rate* <br />\n- The value is rounded to 4th decimal place. <br />\n- Lower values indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"medianVsMean": {
"type": "number",
"description": "*medianVsMean = Median Engagement Rate/ Mean Engagement Rate* <br />\n- The value is rounded to 4th decimal place. <br />\n- Values closer to `1` indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"topBottomRatio": {
"type": "number",
"description": "*topBottomRatio = avg(Top 3 Engagement)/avg(Bottom 3 Engagement)* <br />\n- The value is rounded to 4th decimal place. <br />\n- Lower ratios indicate more consistent performance. <br />\n- *A value of `0` indicates insufficient data.*",
"minimum": 0
},
"consistencyScore": {
"type": [
"integer",
"null"
],
"description": "*consistencyScore = 100 - [(cvScore\\*weight_cv) + (topBottomScore\\*weight_topBottom) + (medianVsMeanScore\\*weight_medianVsMean)]* <br />\n- The score is rounded to an integer. <br />\n- A higher score indicates more stable and consistent performance. <br />\n- Returns `null` when any of the three indicators (`cv`, `medianVsMean`, `topBottomRatio`) is `0`, indicating insufficient data.",
"minimum": 0,
"maximum": 100
},
"consistencyLevel": {
"type": [
"string",
"null"
],
"enum": [
"high",
"moderate",
"low",
null
],
"description": "A qualitative label based on the `consistencyScore`: <br />\n- high: 81 - 100 <br />\n- moderate: 51 - 80 <br />\n- low: 1 - 50 <br />\n- Returns `null` when `consistencyScore` is `null`, indicating insufficient data."
}
},
"required": [
"cv",
"medianVsMean",
"topBottomRatio",
"consistencyScore",
"consistencyLevel"
]
}
},
"required": [
"avgEngagementRate",
"likesPerFollower",
"commentsPerFollower",
"viewsPerFollower",
"engagementConsistency"
]
}
},
"required": [
"likes",
"comments",
"views",
"engagement"
]
},
"recentImagesGrowth": {
"type": "object",
"description": "Growth metrics for recent Instagram image posts across 7, 30, and 90-day periods.",
"properties": {
"g7": {
"type": "object",
"description": "Growth metrics over 7 days.",
"properties": {
"engagementRate": {
"type": "number",
"description": "Growth rate of engagement rate, rounded to 4th decimal place."
}
},
"required": [
"engagementRate"
]
},
"g30": {
"type": "object",
"description": "Growth metrics over 30 days.",
"properties": {
"engagementRate": {
"type": "number",
"description": "Growth rate of engagement rate, rounded to 4th decimal place."
}
},
"required": [
"engagementRate"
]
},
"g90": {
"type": "object",
"description": "Growth metrics over 90 days.",
"properties": {
"engagementRate": {
"type": "number",
"description": "Growth rate of engagement rate, rounded to 4th decimal place."
}
},
"required": [
"engagementRate"
]
}
},
"required": [
"g7",
"g30",
"g90"
]
},
"recentReelsGrowth": {
"type": "object",
"description": "Growth metrics for recent Instagram reels across 7, 30, and 90-day periods.",
"properties": {
"g7": {
"type": "object",
"description": "Growth metrics over 7 days.",
"properties": {
"avgViews": {
"type": "number",
"description": "Growth rate of average views, rounded to 4th decimal place."
},
"engagementRate": {
"type": "number",
"description": "Growth rate of engagement rate, rounded to 4th decimal place."
}
},
"required": [
"avgViews",
"engagementRate"
]
},
"g30": {
"type": "object",
"description": "Growth metrics over 30 days.",
"properties": {
"avgViews": {
"type": "number",
"description": "Growth rate of average views, rounded to 4th decimal place."
},
"engagementRate": {
"type": "number",
"description": "Growth rate of engagement rate, rounded to 4th decimal place."
}
},
"required": [
"avgViews",
"engagementRate"
]
},
"g90": {
"type": "object",
"description": "Growth metrics over 90 days.",
"properties": {
"avgViews": {
"type": "number",
"description": "Growth rate of average views, rounded to 4th decimal place."
},
"engagementRate": {
"type": "number",
"description": "Growth rate of engagement rate, rounded to 4th decimal place."
}
},
"required": [
"avgViews",
"engagementRate"
]
}
},
"required": [
"g7",
"g30",
"g90"
]
}
}
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