Clear Channel Outdoor · Schema

OpenRTB DOOH Bid Request (CCO Profile)

Subset of the OpenRTB 2.6 bid request that targets Digital-Out-of-Home inventory exposed by Clear Channel Outdoor through DSP partners. The 'dooh' object is mutually exclusive with 'site' and 'app'.

AdvertisingOut-of-HomeOOHProgrammaticDigital Out Of HomeDOOHpDOOHOpenRTBOpenDirectBillboardsTransit AdvertisingAirport AdvertisingAudience MeasurementLocation Data

Properties

Name	Type	Description
id	string	Unique bid request ID.
imp	array
dooh	object	DOOH object describing the digital out-of-home venue.
device	object	DOOH device metadata, including geo and screen properties.
user	object
test	integer
at	integer	Auction type. 1=first-price, 2=second-price.
cur	array

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/clear-channel-outdoor/main/json-schema/clear-channel-outdoor-openrtb-dooh-schema.json",
  "title": "OpenRTB DOOH Bid Request (CCO Profile)",
  "description": "Subset of the OpenRTB 2.6 bid request that targets Digital-Out-of-Home inventory exposed by Clear Channel Outdoor through DSP partners. The 'dooh' object is mutually exclusive with 'site' and 'app'.",
  "type": "object",
  "required": ["id", "imp", "dooh"],
  "additionalProperties": true,
  "properties": {
    "id": {
      "type": "string",
      "description": "Unique bid request ID."
    },
    "imp": {
      "type": "array",
      "minItems": 1,
      "items": {
        "type": "object",
        "properties": {
          "id": { "type": "string" },
          "banner": { "type": "object" },
          "video": { "type": "object" },
          "qty": {
            "type": "object",
            "description": "Quantity of impressions/plays bid for. Required for DOOH because a single ad play can be served to multiple viewers.",
            "properties": {
              "multiplier": { "type": "number" },
              "sourcetype": { "type": "integer" },
              "vendor": { "type": "string" }
            }
          },
          "dt": { "type": "number", "description": "Estimated time the ad will be shown, Unix epoch seconds." },
          "exp": { "type": "integer" },
          "bidfloor": { "type": "number" },
          "bidfloorcur": { "type": "string" }
        }
      }
    },
    "dooh": {
      "type": "object",
      "description": "DOOH object describing the digital out-of-home venue.",
      "additionalProperties": true,
      "properties": {
        "id": { "type": "string", "description": "Exchange-specific DOOH ID." },
        "name": { "type": "string" },
        "venuetype": {
          "type": "array",
          "description": "OpenOOH Venue Taxonomy codes describing the venue.",
          "items": { "type": "string" }
        },
        "venuetypetax": {
          "type": "integer",
          "description": "Source taxonomy. 1 = OpenOOH 1.x.",
          "default": 1
        },
        "publisher": {
          "type": "object",
          "properties": {
            "id": { "type": "string" },
            "name": { "type": "string", "description": "Publisher name (e.g., 'Clear Channel Outdoor')." },
            "domain": { "type": "string" }
          }
        },
        "domain": { "type": "string" },
        "keywords": { "type": "string" },
        "content": { "type": "object" }
      }
    },
    "device": {
      "type": "object",
      "description": "DOOH device metadata, including geo and screen properties.",
      "properties": {
        "geo": {
          "type": "object",
          "properties": {
            "lat": { "type": "number" },
            "lon": { "type": "number" },
            "country": { "type": "string" },
            "region": { "type": "string" },
            "city": { "type": "string" },
            "zip": { "type": "string" }
          }
        },
        "ifa": { "type": "string" },
        "ua": { "type": "string" }
      }
    },
    "user": { "type": "object" },
    "test": { "type": "integer", "enum": [0, 1] },
    "at": { "type": "integer", "description": "Auction type. 1=first-price, 2=second-price." },
    "cur": {
      "type": "array",
      "items": { "type": "string" }
    }
  }
}

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