DSP Integration
Describes a programmatic Digital-Out-of-Home (pDOOH) DSP integration through which buyers transact against Clear Channel Outdoor inventory.
AdvertisingOut-of-HomeOOHProgrammaticDigital Out Of HomeDOOHpDOOHOpenRTBOpenDirectBillboardsTransit AdvertisingAirport AdvertisingAudience MeasurementLocation Data
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "https://raw.githubusercontent.com/api-evangelist/clear-channel-outdoor/main/json-schema/clear-channel-outdoor-dsp-integration-schema.json",
"title": "DSP Integration",
"description": "Describes a programmatic Digital-Out-of-Home (pDOOH) DSP integration through which buyers transact against Clear Channel Outdoor inventory.",
"type": "object",
"additionalProperties": false,
"required": ["name", "biddingProtocol", "transactionTypes"],
"properties": {
"name": {
"type": "string",
"description": "DSP partner name."
},
"url": {
"type": "string",
"format": "uri",
"description": "Public URL of the DSP partner."
},
"description": {
"type": "string",
"description": "Short description of the DSP and the role it plays in the pDOOH supply chain."
},
"biddingProtocol": {
"type": "string",
"description": "Real-time-bidding protocol the DSP supports for the integration.",
"enum": [
"OpenRTB 2.5",
"OpenRTB 2.6",
"OpenRTB 2.6 DOOH",
"OpenRTB 3.0",
"Proprietary"
]
},
"transactionTypes": {
"type": "array",
"description": "Programmatic transaction types supported through this DSP.",
"items": {
"type": "string",
"enum": [
"Guaranteed",
"Non-Guaranteed",
"Programmatic Guaranteed",
"Private Marketplace",
"Open Exchange"
]
},
"minItems": 1,
"uniqueItems": true
},
"supportedAdFormats": {
"type": "array",
"description": "Creative formats accepted by the DSP for CCO inventory.",
"items": {
"type": "string",
"enum": ["Image", "Video", "HTML5", "Static"]
},
"uniqueItems": true
},
"inventoryScope": {
"type": "array",
"description": "Clear Channel inventory categories accessible through this DSP.",
"items": {
"type": "string",
"enum": [
"Billboard",
"StreetFurniture",
"Transit",
"Airport",
"Digital",
"Static"
]
},
"uniqueItems": true
},
"audienceTargeting": {
"type": "object",
"description": "Audience targeting capabilities exposed through this DSP.",
"properties": {
"supportsRADAR": {
"type": "boolean",
"description": "Whether the DSP supports targeting and measurement against Clear Channel's RADAR audience segments."
},
"supportsThirdPartyData": {
"type": "boolean",
"description": "Whether the DSP can ingest third-party audience data (e.g., LiveRamp, Comscore)."
},
"supportsContextual": {
"type": "boolean",
"description": "Whether contextual targeting (weather, time-of-day, venue type, dayparting) is supported."
}
}
},
"geographicCoverage": {
"type": "array",
"description": "Geographic markets supported through this DSP integration.",
"items": {
"type": "string",
"description": "ISO 3166-1 alpha-2 country code or named market."
}
},
"measurementPartners": {
"type": "array",
"description": "Measurement and attribution partners that integrate with this DSP for CCO campaigns.",
"items": { "type": "string" }
}
}
}
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