WhatsApp · Pricing Plans

Whatsapp Plans Pricing

WhatsApp Business Platform (Cloud API and historical On-Premises API) is billed on a conversation basis - charges accrue per 24-hour conversation window opened by a business message, not per individual API call. Conversations are categorized as Marketing, Utility, Authentication, or Service, and per-conversation rates vary by recipient country / market. Service conversations include a monthly free allotment, and certain entry points (ads-that-click-to-WhatsApp, Facebook Page CTA) open free entry-point conversations. The Business Management / Account Management / Flows APIs themselves are not charged per call; messaging conversations are the billable unit.

Whatsapp Plans Pricing is the machine-readable pricing-plan profile for WhatsApp on the APIs.io network, conforming to the API Commons Plans specification.

It defines 2 plans, covering usage-based and enterprise tiers, with named plans including Conversation-Based Pricing, On-Premises API (deprecated).

Tagged areas include Messaging, Business, Communications, and Conversation-Based Pricing.

2 Plans API Commons Plans
View Source
MessagingBusinessCommunicationsConversation-Based Pricing

Plans

Conversation-Based Pricing usage-based

Pay-per-conversation across the four message categories. Each conversation is a 24-hour window opened by a business-initiated or user-initiated qualifying message. Per-conversation prices vary by recipient country / market and are published on the WhatsApp pricing rate card.

Marketing Conversation (conversation · usage) see published rate card (per-country) USD
Utility Conversation (conversation · usage) see published rate card (per-country) USD
Authentication Conversation (conversation · usage) see published rate card (per-country, includes International Authentication rates) USD
Service Conversation (conversation · usage) see published rate card (per-country, free monthly allotment applies) USD
Free Entry-Point Conversation (conversation · usage) 0.00 USD
On-Premises API (deprecated) enterprise

The legacy WhatsApp Business On-Premises API is being deprecated in favor of the Cloud API. Existing deployments continue under their existing BSP / Meta agreement; new integrations should migrate to the Cloud API on the conversation-based pricing model.

BSP / Meta Agreement (varies · usage) contact sales / migrate to Cloud API USD

Sources

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