Customer.io · Pricing Plans

Customer Io Plans Pricing

Customer.io uses platform subscription tiers (Essentials and Premium) priced primarily on the number of profiles (people plus objects) in the workspace, with bundled email volume and overage rates for additional profiles, emails, and AI credits. The same API surface (Track, App / Transactional, Pipelines) is available across paid plans; pricing is on the platform, not metered per-API-call. An Enterprise tier with custom pricing covers dedicated infrastructure and support.

Customer Io Plans Pricing is the machine-readable pricing-plan profile for Customer.io on the APIs.io network, conforming to the API Commons Plans specification.

It defines 4 plans, covering pay-as-you-go, subscription, and enterprise tiers, with named plans including Builder, Essentials, Premium, Enterprise.

Tagged areas include Customer Messaging, Marketing Automation, Email, CDP, and Transactional.

4 Plans API Commons Plans
View Source
Customer MessagingMarketing AutomationEmailCDPTransactionalPlans

Plans

Builder pay-as-you-go

Pay-as-you-go messaging infrastructure with no monthly fee and no trial period. Free to set up and test; you add funds starting at $10 when you are ready to send to real customers. Customer.io positions it explicitly for early-stage developers, mobile developers testing push, and AI-native builders driving the platform through the CLI or MCP server rather than a GUI. Transactional messages and one-time broadcasts only — behavioural automations require Essentials.

Base Subscription (subscription · month) $0/month — no subscription USD
Minimum Funding (credit · once) $10 minimum to go live USD
Messages (messages · month) $0.40 per 1,000 messages USD
Verified Recipients Before Funding (recipients · month) free USD
Sending Domains (domains · month) included USD
Essentials subscription

Entry platform tier starting at $100/month, bundling a base profile allotment and email volume with the visual workflow builder, core AI Agent skills, and basic data integrations. Additional usage is billed at overage rates.

Base Subscription (subscription · month) from $100/month USD
Included Profiles (profiles · month) included in base USD
Included Email Volume (emails · month) up to 1,000,000 emails/month included USD
Additional Profiles (profiles · month) $0.009 per profile USD
Additional Emails (emails · month) $0.12 per 1,000 emails USD
AI Credits (credits · month) $10 per 100K credits USD
Premium subscription

Higher tier starting at $1,000/month (billed yearly) with everything in Essentials plus more object types, elevated AI Agent limits with custom skills, Daily Routines, premium support with onboarding, HIPAA compliance, and premium data integrations. Profile and email volume are custom.

Base Subscription (subscription · month) from $1,000/month (billed yearly) USD
Included Profiles (profiles · month) custom volume USD
Included Email Volume (emails · month) custom volume USD
Enterprise enterprise

Custom pricing for organizations requiring dedicated infrastructure, advanced security and compliance, and dedicated support. Contact Customer.io sales.

Enterprise Agreement (contract · year) contact sales USD

Sources