Affirm · JSON Structure

Promos Promo Content Structure

Promotional messaging content including ALA text and modal content.

Type: object Properties: 8
FintechBNPLLendingPaymentsConsumer

PromoContent is a JSON Structure definition published by Affirm, describing 8 properties. It conforms to the https://json-structure.org/meta/core/v0/# meta-schema.

Properties

ala html_ala headline tagline button html_footer description config

Meta-schema: https://json-structure.org/meta/core/v0/#

JSON Structure

promos-promo-content-structure.json Raw ↑ 
{
  "$schema": "https://json-structure.org/meta/core/v0/#",
  "$id": "https://raw.githubusercontent.com/api-evangelist/affirm/refs/heads/main/json-structure/promos-promo-content-structure.json",
  "name": "PromoContent",
  "description": "Promotional messaging content including ALA text and modal content.",
  "type": "object",
  "properties": {
    "ala": {
      "type": "string",
      "description": "Plain text \"as low as\" monthly payment message, suitable for inline display on product and cart pages.",
      "example": "example_value"
    },
    "html_ala": {
      "type": "string",
      "description": "HTML-formatted \"as low as\" monthly payment message with appropriate markup for web display.",
      "example": "example_value"
    },
    "headline": {
      "type": "string",
      "description": "Modal headline text displayed at the top of the Affirm educational modal.",
      "example": "example_value"
    },
    "tagline": {
      "type": "string",
      "description": "Modal tagline or subheading text.",
      "example": "example_value"
    },
    "button": {
      "type": "string",
      "description": "Call-to-action button label text for the modal.",
      "example": "example_value"
    },
    "html_footer": {
      "type": "string",
      "description": "HTML-formatted legal disclosure footer for the modal.",
      "example": "example_value"
    },
    "description": {
      "type": "string",
      "description": "Full description text for the educational modal explaining Affirm financing.",
      "example": "Example description text"
    },
    "config": {
      "$ref": "#/components/schemas/PromoConfig"
    }
  }
}