SendPulse · FinOps Profile

Sendpulse Finops

FinOps view of SendPulse spend. SendPulse bills a mix of plan subscriptions priced by subscriber/contact count, pay-as-you-go prepaid email packages, per-message SMS billed by destination country, separately tiered SMTP transactional email, and chatbot plans by subscriber count. The same REST API is available across plans, so cost is driven by sending volume and stored contacts rather than API calls.

Sendpulse Finops is the FinOps profile for SendPulse on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 6 billable meters, billed in USD, on a monthly cycle, and pricing category subscription and usage-based.

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include Marketing, Email, SMS, Web Push, and Chatbots.

Category: Marketing and Communications Pricing: Subscription and Usage-Based Billing: Monthly FOCUS v1.3
MarketingEmailSMSWeb PushChatbotsFinOpsCost ManagementFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

UsagePurchaseAdjustment

FOCUS Columns

BillingCurrency
USD
ChargeCategory
Usage
InvoiceIssuerName
SendPulse
PricingCategory
Subscription and Usage-Based
ProviderName
SendPulse
PublisherName
SendPulse
ServiceCategory
Marketing and Communications
ServiceName
SendPulse

Meters

subscribers
Unit: subscribers
Stored subscribers/contacts, the primary driver of email plan price.
emails_sent
Unit: emails
Bulk email campaign volume, counted against monthly plan or prepaid packages.
smtp_emails
Unit: emails
Transactional emails sent over SMTP, billed on separate volume tiers.
sms_messages
Unit: messages
SMS messages sent, billed per message by destination country and operator.
web_push_sends
Unit: notifications
Web push notifications delivered to subscribed browsers.
chatbot_subscribers
Unit: subscribers
Chatbot subscribers across messengers, driving chatbot plan price.

Sources