Pollfish · FinOps Profile

Pollfish Finops

FinOps view of Pollfish spend and earnings. Pollfish is two-sided. On the researcher (demand) side it is a cost center: pay-as-you-go, billed per completed survey response (from ~$0.95/response, 100-response minimum) with surcharges per demographic targeting filter, survey length, and audience difficulty - so cost scales with responses collected and targeting complexity, not with API calls. On the publisher (supply) side it is a revenue center: integrating the SDK / survey-serving API is free and the publisher earns a revenue share (CPA in US dollar cents) per completed survey, which the Dashboard API surfaces through the revenue and revenuePerCountry endpoints for reconciliation against Pollfish payouts. Pollfish is owned by Prodege LLC.

Pollfish Finops is the FinOps profile for Pollfish on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 4 billable meters, billed in USD, on a monthly cycle, and pricing category usage-based.

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include Surveys, Market Research, Monetization, FinOps, and Cost Management.

Category: Market Research and Survey Monetization Pricing: Usage-Based Billing: Monthly FOCUS v1.3
SurveysMarket ResearchMonetizationFinOpsCost ManagementFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

UsagePurchaseAdjustment

FOCUS Columns

BillingCurrency
USD
ChargeCategory
Usage
InvoiceIssuerName
Prodege
PricingCategory
Usage-Based
ProviderName
Pollfish
PublisherName
Prodege
ServiceCategory
Market Research and Survey Monetization
ServiceName
Pollfish

Meters

completed_responses
Unit: responses
Completed survey responses purchased by a researcher, billed per response.
targeting_filters
Unit: filters
Demographic targeting filters applied to a survey, each adding a per-response surcharge.
publisher_revenue_cpa
Unit: usd_cents
Revenue earned by a publisher per completed survey (CPA in US dollar cents), reported via the Dashboard API.
survey_completions
Unit: completions
Count of surveys completed through a publisher app, driving both revenue and s2s postback volume.

Sources

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