Omnisend · FinOps Profile

Omnisend Finops

FOCUS-aligned FinOps definition for Omnisend's ecommerce email and SMS marketing automation platform. Subscription pricing scales with active contact list; SMS, dedicated IP, and overages are usage-metered.

Omnisend Finops is the FinOps profile for Omnisend on the APIs.io network, aligned with the FinOps Foundation Framework.

The provider bills by contact and 4 discount lanes (caching, batching or committed use) are published, as read on 2026-05-25.

It defines 5 billable meters, billed in USD, on a monthly cycle, and pricing category hybrid.

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include FinOps, FOCUS, Cost Management, Email Marketing, and SMS.

Category: Marketing and Commerce Pricing: Hybrid Billing: Monthly FOCUS v1.3 Bills by: contact 4 discount lanes
Method: generated, dated 2026-05-25.
Written by API Evangelist on 2026-05-25 from the provider's published pricing, and not verified by the provider. Treat the meters and categories as our reading of their pages, not their statement.
View Source
FinOpsFOCUSCost ManagementEmail MarketingSMSMarketing Automation

Discount Lanes

3-month prepay — ~30% on Standard and Pro plans when prepaying 3 months
Annual / volume contracts — Custom; available for Pro and Enterprise customers
SMS volume tiers — SMS per-message rates decrease at higher monthly volumes (varies by destination country)
Free migration — One-time free migration from other ESPs for Standard and Pro customers

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

UsagePurchaseTaxCreditAdjustment

FOCUS Columns

BillingCurrency
USD
InvoiceIssuerName
Omnisend
PricingCategory
Hybrid
PricingUnit
contact
ProviderName
Omnisend
PublisherName
Omnisend
ServiceCategory
Marketing and Commerce
ServiceName
Omnisend Marketing Automation

Meters

active_contacts
Unit: contact
Active subscribed contacts; the principal driver of subscription pricing.
emails_sent
Unit: email
sms_messages_sent
Unit: sms_message
Billed per SMS at country-specific rates; volume discounts apply.
web_push_notifications
Unit: notification
dedicated_ip
Unit: month

Sources

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