Novu · FinOps Profile

Novu Co Finops

FinOps view of Novu spend. Novu's core notification infrastructure is open source (MIT) and free to self-host - in that model the cost is your own compute, storage, and network for running the Novu services (API, worker, WebSocket) plus the fees of the downstream channel providers (SendGrid, Twilio, FCM, APNs, Slack, etc.), with no Novu invoice. Novu Cloud is the managed offering, billed on workflow-run (event) volume: a base subscription that includes a monthly run allowance, plus overage at $1.20 per 1,000 additional runs on Pro and Team. Subscribers (recipients / MAU) are unlimited and not metered. Enterprise agreements cover very high volume (10M+ runs/mo) and advanced controls.

Novu Co Finops is the FinOps profile for Novu on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 4 billable meters, billed in USD, on a monthly cycle, and pricing category usage-based.

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include Notifications, Multi-Channel, Open Source, FinOps, and Cost Management.

Category: Notifications and Messaging Pricing: Usage-Based Billing: Monthly FOCUS v1.3
NotificationsMulti-ChannelOpen SourceFinOpsCost ManagementFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

PurchaseUsageAdjustment

FOCUS Columns

BillingCurrency
USD
ChargeCategory
Usage
InvoiceIssuerName
Novu
PricingCategory
Usage-Based
ProviderName
Novu
PublisherName
Novu
ServiceCategory
Notifications and Messaging
ServiceName
Novu Cloud

Meters

workflow_runs
Unit: events
Workflow trigger events executed on Novu Cloud; each run can fan out across channels. Billed via base allowance plus overage per 1,000.
overage_runs
Unit: events
Workflow runs above the plan's monthly allowance, billed at $1.20 per 1,000 on Pro and Team.
downstream_provider_cost
Unit: messages
Fees charged by the underlying channel providers (email/SMS/push/chat) that Novu orchestrates. Billed by those providers, not Novu.
self_hosted_compute
Unit: hours
Infrastructure cost of running self-hosted Novu services (API, worker, WebSocket) - no Novu invoice.

Sources