EmailOctopus · FinOps Profile

Emailoctopus Finops

FinOps view of EmailOctopus spend. EmailOctopus bills on a subscription basis priced by the number of subscribers on the account, with a free Starter tier and a paid Pro tier. Cost scales with list size rather than API usage or emails sent, so the primary cost lever is subscriber count and list hygiene. Annual billing and nonprofit status provide discounts.

Emailoctopus Finops is the FinOps profile for EmailOctopus on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 3 billable meters, billed in USD, on a monthly cycle, and pricing category subscription-based.

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include Email, Email Marketing, Newsletters, Campaigns, and Automation.

Category: Marketing and Communications Pricing: Subscription-Based Billing: Monthly FOCUS v1.3
EmailEmail MarketingNewslettersCampaignsAutomationFinOpsCost ManagementFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

UsagePurchaseAdjustment

FOCUS Columns

BillingCurrency
USD
ChargeCategory
Usage
InvoiceIssuerName
EmailOctopus
PricingCategory
Subscription-Based
ProviderName
EmailOctopus
PublisherName
EmailOctopus
ServiceCategory
Marketing and Communications
ServiceName
EmailOctopus

Meters

subscribers
Unit: subscribers
Number of subscribers on the account, the primary driver of the Pro plan price.
emails_sent
Unit: emails
Emails sent per month, capped by plan (10,000/month on the free Starter tier).
plan_subscription
Unit: subscription
Recurring monthly or annual subscription charge for the active plan tier.

Sources

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