Brevo · FinOps Profile

Brevo Finops

FOCUS-aligned FinOps for Brevo: tiered subscription priced on monthly email send volume, with up to 100K contacts allowed across plans. Free tier caps daily sends at 300; paid tiers (Starter, Business) scale subscription cost with chosen email volume; BrevoPlus / Enterprise is custom-priced.

Brevo Finops is the FinOps profile for Brevo on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 5 billable meters, billed in USD, on a monthly cycle, and pricing category tiered subscription (volume-based).

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include Email, Transactional, SMS, Marketing, and CRM.

Category: Email & Marketing Automation Pricing: Tiered Subscription (volume-based) Billing: Monthly FOCUS v1.3
EmailTransactionalSMSMarketingCRMFinOpsFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

PurchaseTaxAdjustmentCredit

FOCUS Columns

BillingCurrency
USD
InvoiceIssuerName
Sendinblue SAS
PricingCategory
Standard
PricingUnit
subscription-month
ProviderName
Brevo
PublisherName
Sendinblue SAS
ServiceCategory
Email & Marketing Automation
ServiceName
Brevo

Meters

subscription_month
Unit: month
Plan subscription fee billed monthly. Price scales with the chosen email volume tier.
emails_sent
Unit: email
Marketing and transactional emails sent against the plan's monthly volume.
sms_sent
Unit: message
Transactional and marketing SMS sent; billed per SMS per destination country.
contacts
Unit: contact
Stored contacts on the account.
automation_contacts
Unit: contact
Contacts engaged through marketing automation; capped at 2K on Free.

Sources

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