Boulevard · FinOps Profile

Boulevard Finops

FinOps view of Boulevard spend. Boulevard is sold as a per-location SaaS subscription (Essentials / Premier / Prestige / Enterprise) rather than a metered API product - there is no per-call or per-token API charge. The dominant variable-cost driver for a Boulevard customer is payment processing: Boulevard is a certified Payment Facilitator (PayFac) processing over $2B/year across its customer base, so card-present and card-not-present processing fees (not published as a flat rate) are the main usage-based line item alongside SMS/email-blast overage beyond each tier's included allotment.

Boulevard Finops is the FinOps profile for Boulevard on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 6 billable meters, billed in USD, on a monthly or annual cycle, and pricing category subscription (per location) plus usage-based payments/messaging.

Tagged areas include Salon Software, Spa Software, Med Spa, Payments, and FinOps.

Category: Vertical SaaS - Salon, Spa & Med Spa Management Pricing: Subscription (per location) plus usage-based payments/messaging Billing: Monthly or Annual FOCUS v1.3
Salon SoftwareSpa SoftwareMed SpaPaymentsFinOpsCost ManagementFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

SubscriptionUsagePurchase

FOCUS Columns

Meters

location_subscription
Unit: locations
Monthly or annual per-location subscription fee (Essentials / Premier / Prestige / Enterprise).
payment_processing_volume
Unit: usd
Card payment volume processed through Boulevard as PayFac; fee rate not publicly published.
sms_messages
Unit: messages
Marketing/appointment SMS sent beyond the tier's included text allotment.
email_blasts
Unit: emails
Marketing email sends beyond the tier's included allotment.
storage_gb
Unit: gb
Media/document storage (client photos, consent forms) beyond the tier's included allotment.
gift_card_liability
Unit: usd
Outstanding stored-value balance on gift cards issued via the Admin API's CreateGiftCard mutation.

Sources

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