Bird · FinOps Profile
Bird Com Finops
FinOps view of Bird (formerly MessageBird) spend. Bird bills a tiered platform subscription (often based on targeted contacts) plus consumption-based per-message charges that vary by channel and country, frequently with carrier or Meta passthrough costs layered on top. The legacy MessageBird REST API bills per-message for SMS, voice, verify, and lookup.
Bird Com Finops is the FinOps profile for Bird on the APIs.io network, aligned with the FinOps Foundation Framework.
It defines 8 billable meters, billed in USD, on a monthly cycle, and pricing category usage-based.
The profile maps 8 FOCUS columns for cost-allocation reporting.
Tagged areas include CRM, Messaging, SMS, WhatsApp, and Email.
Category: Communications and Messaging
Pricing: Usage-Based
Billing: Monthly
FOCUS v1.3
CRMMessagingSMSWhatsAppEmailFinOpsCost ManagementFOCUS
Framework Alignment
Charge Categories
UsagePurchaseAdjustment
FOCUS Columns
BillingCurrency
USD
ChargeCategory
Usage
InvoiceIssuerName
Bird
PricingCategory
Usage-Based
ProviderName
Bird
PublisherName
Bird
ServiceCategory
Communications and Messaging
ServiceName
Bird
Meters
platform_subscription
Tiered platform fee, often based on targeted/active contacts.
sms_messages
SMS messages sent/received, billed per message and country.
whatsapp_messages
WhatsApp messages billed per message plus Meta passthrough.
email_sends
Email sends billed per thousand emails.
voice_messages
Voice messages/minutes via legacy MessageBird voice messaging.
verify_requests
Verify (OTP) tokens sent via the legacy MessageBird API.
lookup_requests
Number lookup / HLR requests.
numbers_rental
Recurring rental of provisioned phone numbers.