Schema.org · Example Payload

Schema Org Product Example

Example of Schema.org Product type with offers, aggregate rating, and brand markup for e-commerce rich results.

Schema.orgStructured DataLinked DataJSON-LDVocabularySEOWeb StandardsRDFOntology

Schema Org Product Example is an example object payload from Schema.org, with 3 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

titledescriptionjsonld

Example Payload

{
  "title": "Schema.org Product Structured Data Example",
  "description": "Example of Schema.org Product type with offers, aggregate rating, and brand markup for e-commerce rich results.",
  "jsonld": {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Zebra ZD421 Direct Thermal Label Printer",
    "image": [
      "https://cdn.example.com/products/zd421-front.jpg",
      "https://cdn.example.com/products/zd421-side.jpg"
    ],
    "description": "Compact desktop label printer with USB, Ethernet, and Bluetooth connectivity. 203 dpi resolution, 4-inch print width.",
    "sku": "ZD42143-D0E000EZ",
    "mpn": "ZD42143-D0E000EZ",
    "brand": {
      "@type": "Brand",
      "name": "Zebra Technologies"
    },
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.7",
      "bestRating": "5",
      "ratingCount": "312"
    },
    "offers": {
      "@type": "Offer",
      "url": "https://www.scansource.com/products/zd421",
      "priceCurrency": "USD",
      "price": "249.99",
      "priceValidUntil": "2026-12-31",
      "itemCondition": "https://schema.org/NewCondition",
      "availability": "https://schema.org/InStock",
      "seller": {
        "@type": "Organization",
        "name": "ScanSource"
      }
    }
  }
}

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