RevContent · Example Payload

Campaign Performance Response

Native AdvertisingContent RecommendationAd NetworkPublisher MonetizationProgrammatic AdvertisingAdvertising TechnologyCampaign ManagementAudience TargetingConversion TrackingMarketing

Campaign Performance Response is an example object payload from RevContent, with 2 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

successdata

Example Payload

{
  "success": true,
  "data": [
    {
      "date": "2016-03-01",
      "impressions": "146299926",
      "viewable_impressions": "4856645",
      "clicks": "558695",
      "conversions": "0",
      "ctr": "0.3819",
      "vctr": "1.3819",
      "avg_cpc": "0.04110327",
      "cost": "22964.1900",
      "cost_per_conv": "0.000",
      "return": "0.0000",
      "profit": "-22964.1900"
    },
    {
      "date": "2016-03-02",
      "impressions": "141200030",
      "viewable_impressions": "456687998",
      "clicks": "492804",
      "conversions": "0",
      "ctr": "0.3490",
      "vctr": "1.3819",
      "avg_cpc": "0.03913846",
      "cost": "19287.5900",
      "cost_per_conv": "0.000",
      "return": "0.0000",
      "profit": "-19287.5900"
    },
    {
      "date": "2016-03-03",
      "impressions": "116063762",
      "viewable_impressions": "456878855",
      "clicks": "373168",
      "conversions": "0",
      "ctr": "0.3215",
      "vctr": "1.3819",
      "avg_cpc": "0.03963073",
      "cost": "14788.9200",
      "cost_per_conv": "0.000",
      "return": "0.0000",
      "profit": "-14788.9200"
    },
    {
      "date": "2016-03-04",
      "impressions": "101758856",
      "viewable_impressions": "788954666",
      "clicks": "321858",
      "conversions": "0",
      "ctr": "0.3163",
      "vctr": "1.3819",
      "avg_cpc": "0.04228427",
      "cost": "13609.5300",
      "cost_per_conv": "0.000",
      "return": "0.0000",
      "profit": "-13609.5300"
    },
    {
      "date": "2016-03-05",
      "impressions": "129758130",
      "viewable_impressions": "15566488",
      "clicks": "400733",
      "conversions": "0",
      "ctr": "0.3088",
      "vctr": "1.3819",
      "avg_cpc": "0.04149481",
      "cost": "16628.3400",
      "cost_per_conv": "0.000",
      "return": "0.0000",
      "profit": "-16628.3400"
    },
    {
      "date": "2016-03-06",
      "impressions": "152533186",
      "viewable_impressions": "63254125",
      "clicks": "411781",
      "conversions": "0",
      "ctr": "0.2700",
      "vctr": "1.3819",
      "avg_cpc": "0.04136820",
      "cost": "17034.6400",
      "cost_per_conv": "0.000",
      "return": "0.0000",
      "profit": "-17034.6400"
    },
    {
      "date": "2016-03-07",
      "impressions": "124309196",
      "viewable_impressions": "744788946",
      "clicks": "350109",
      "conversions": "0",
      "ctr": "0.2816",
      "vctr": "1.3819",
      "avg_cpc": "0.04531540",
      "cost": "15865.3300",
      "cost_per_conv": "0.000",
      "return": "0.0000",
      "profit": "-15865.3300"
    }
  ]
}

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