Builtwith Change Example

{
  "Results": [
    {
      "Lookup": "hotelscombined.com",
      "Changes": {
        "since_utc": "2026-05-01T00:00:00Z",
        "last_checked_utc": "2026-06-10T12:00:00Z",
        "summary": "hotelscombined.com added HubSpot CRM and removed Salesforce Marketing Cloud during this period, signaling a potential shift in their CRM and marketing automation strategy.",
        "events": [
          {
            "type": "technology_added",
            "technology": "HubSpot CRM",
            "category": ["CRM", "Marketing Automation"],
            "tag": "analytics",
            "first_seen_utc": "2026-05-15T08:00:00Z",
            "last_seen_utc": null,
            "importance": "high",
            "why_this_matters": "Adopting HubSpot CRM typically signals a focus on inbound marketing and lead nurturing. This could indicate they are expanding their sales team or consolidating their marketing stack."
          },
          {
            "type": "technology_removed",
            "technology": "Salesforce Marketing Cloud",
            "category": ["CRM", "Email Marketing"],
            "tag": "analytics",
            "first_seen_utc": null,
            "last_seen_utc": "2026-05-12T06:00:00Z",
            "importance": "high",
            "why_this_matters": "Removing Salesforce Marketing Cloud after an extended period of use may indicate cost restructuring or consolidation onto a more unified platform such as HubSpot."
          },
          {
            "type": "technology_added",
            "technology": "Intercom",
            "category": ["Customer Support", "Live Chat"],
            "tag": "widgets",
            "first_seen_utc": "2026-05-20T10:00:00Z",
            "last_seen_utc": null,
            "importance": "medium",
            "why_this_matters": "Adding Intercom suggests investment in customer support and in-app messaging capabilities, possibly to improve retention or onboarding."
          }
        ]
      }
    }
  ]
}