LoudCrowd · AsyncAPI Specification
Loudcrowd Attribution Events
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Creator MarketingInfluencer MarketingAffiliate MarketingE-CommerceCreator CommerceAttributionSocial CommerceShopifyUser Generated ContentCommissionsRetailMarketingAsyncAPIWebhooksEvents
AsyncAPI Specification
generated: '2026-08-25'
method: searched
source: >-
https://docs.loudcrowd.com/reference/submit_order_event,
https://docs.loudcrowd.com/reference/submit_return_event,
openapi/loudcrowd-openapi.yml
kind: event-catalog
asyncapi_published: false
webhooks_published: false
direction: inbound
note: >-
READ THE DIRECTION BEFORE READING THE CATALOG. LoudCrowd publishes no AsyncAPI document and sends
NO OUTBOUND WEBHOOKS — there is not one occurrence of "webhook" across all 29 published
documentation pages, and no callbacks or webhooks block in either OpenAPI definition. What it does
publish is the mirror image: a topic-keyed event INTAKE that the brand's commerce platform posts
INTO. The topics below are therefore things an integrator SENDS to LoudCrowd, not things
LoudCrowd will deliver to a subscriber endpoint. Because of that, no `Webhooks` pointer is wired
into apis.yml — that check asserts a provider advertises webhooks to its consumers, and LoudCrowd
does not. Recorded here so the event surface is not lost, and so the gap (no outbound
notification when attribution or commission calculation completes) is visible.
channel:
endpoint: https://api.loudcrowd.com/event/ecomm
method: POST
operationId: submit_order_event
discriminator:
header: X-LC-TOPIC
note: One path, three topics. The body is the complete order payload for every topic.
content_type: application/json
auth:
scheme: HMAC-SHA256
headers:
- X-LC-SHOP-ID
- X-Signature
- X-LC-TOPIC
- Content-Type
see: conventions/loudcrowd-conventions.yml
delivery_semantics: >-
Asynchronous. HTTP 200 with the plain-text body "success" confirms authentication and acceptance
for processing ONLY — it does not confirm persistence, attribution or commission calculation.
LoudCrowd offers no callback, poll token or completion signal for the asynchronous half; the
only way to observe the outcome is to poll the Brand API's list_program_orders later.
topics:
- name: ORDER_CREATE
summary: A new order was placed and should be evaluated for creator attribution and commission.
payload: complete order payload
required_fields_note: >-
Send the full order, not a delta. lc_anon_id ties the order to the tracked device; sites without
the order-confirmation script can obtain it from window.loudcrowd.identifyDevice().
- name: ORDER_UPDATE
summary: >-
Restates an existing order. Also the topic that carries returns and refunds — refund_line_items
ride on ORDER_UPDATE rather than on a topic of their own.
payload: complete order payload plus refund_line_items[]
rules:
- Keep amount, tax and shipping as the order's GROSS pre-refund values; LoudCrowd subtracts refunds separately.
- Include all original line_items alongside the new refund_line_items.
- Set platform_updated_at to the current timestamp.
- >-
refund_line_item_id must be stable and unique per original line_item_id within the ecommerce
integration, and later updates must carry the CURRENT CUMULATIVE amount, tax and quantity.
commission_effect:
- Refund amount equals the line item amount — the whole line item is disqualified for commission.
- Refund amount is less than the line item amount — commission is adjusted proportionally.
- name: ORDER_CANCEL
summary: Cancels a previously submitted order.
payload: complete order payload
rules:
- Set platform_cancelled_at to the cancellation time.
- >-
Set platform_updated_at LATER than the preceding event. The topic header alone does not mark the
order cancelled — this is the documented failure mode.
companion_intake:
endpoint: https://api.loudcrowd.com/product-data
method: POST
operationId: send_product_data
summary: Batch upsert/delete of 1-1000 product catalog records; the API twin of the CSV/SFTP product feed.
note: >-
Same header auth shape (X-LC-SHOP-ID, X-Signature, X-LC-TOPIC) but a synchronous JSON response
carrying success, message and processedCount.
outbound_gap:
has_outbound_events: false
detail: >-
An integrator that submits an order event has no push notification when attribution resolves,
when a commission is calculated, when a creator joins a program, or when a storefront changes.
Every read is a poll against list_program_orders. For an agent this is the difference between
reacting to an event and running a scheduled reconciliation loop.
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