Impact Webhooks

name: Impact Event and Webhook Surface
description: The event-driven surface impact.com publishes - Advocate webhooks with a named
  event catalog and a subscription management API, plus Brand/Partner Event Notification
  postbacks. impact.com publishes no AsyncAPI document for any of it.
generated: '2026-08-13'
method: searched
source: https://integrations.impact.com/integration-guides/for-brands/advocate/advocate-api/api-webhooks-for-advocate-programs
asyncapi:
  published: false
  probed:
    - url: https://integrations.impact.com/asyncapi.yaml
      status: 404
    - url: https://api.impact.com/asyncapi.json
      status: 404
  note: No AsyncAPI document is published on any impact.com host or in the saasquatch GitHub
    organization. The event surface is real and documented, but only in prose plus one OpenAPI
    document describing the inbound postback shape.
surfaces:
  - name: Advocate Webhooks
    product: Advocate
    style: webhook (provider POSTs to a subscriber URL)
    docs: https://integrations.impact.com/integration-guides/for-brands/advocate/advocate-api/api-webhooks-for-advocate-programs
    security_docs: https://integrations.impact.com/integration-guides/for-brands/advocate/advocate-api/webhook-security-for-advocate-programs
    management_api: openapi/impact-brand-advocate-webhook-v13-openapi.yml
    management_operations:
      - GET /{tenant_alias}/subscription
      - PUT /{tenant_alias}/subscription/{url}
      - DELETE /{tenant_alias}/subscription/{url}
      - POST /{tenant_alias}/subscription/{url}/test
    envelope_fields: [id, type, tenantAlias, live, created, data]
    events:
      - name: user.created
        description: A participant was created in the Advocate program.
      - name: user.reward.balance.changed
        description: A participant's reward balance changed.
      - name: coupon.created
        description: A coupon was created for a participant.
      - name: reward.created
        description: A reward was created.
      - name: referral.started
        description: A referral was started.
      - name: referral.converted
        description: A referral converted.
      - name: export.created
        description: A data export job was created.
      - name: export.completed
        description: A data export job finished.
      - name: test
        description: Test event emitted by the subscription test endpoint.
    replay: subscription test endpoint only
  - name: Partner Event Notifications
    product: Partner API
    style: postback (impact.com GETs or POSTs to a partner-configured URL)
    docs: https://integrations.impact.com/partner-api-reference/reference/webhooks/event-notifications
    openapi: openapi/impact-partner-eventnotifications-v16-openapi.yml
    operations: [receiveEventNotificationGet, receiveEventNotificationPost]
    delivery_modes:
      - mode: GET
        description: Query-string parameters, pixel-style integrations.
      - mode: POST
        description: JSON body shaped by the body template configured in Event Notifications
          settings.
    payload_fields: [campaign_id, action_id, status, payout, items]
    item_fields: [sku, qty, amt]
    acknowledgement: any 2xx; impact.com will not retry after a 200
    retry_policy: not published
    named_event_catalog: false
    note: The payload is template-driven - what arrives depends on the URL/body template the
      partner configures - so there is no fixed event type vocabulary, only a common field set.
  - name: Brand Event Notification Postbacks
    product: Brand API
    style: postback
    docs: https://integrations.impact.com/brand-api-reference/reference/webhooks
    setup_docs:
      - https://integrations.impact.com/brand-api-reference/reference/webhooks/enable-postbacks
      - https://integrations.impact.com/brand-api-reference/reference/webhooks/set-up-postbacks-for-partners
    triggers: [action, click, other tracked events]
    named_event_catalog: false
    openapi: none
operational_support:
  egress_ip_ranges: https://integrations.impact.com/public-ip-addresses
  note: impact.com publishes the IP ranges its postback and webhook traffic originates from,
    so subscribers can allow-list.
findings:
  - Only the Advocate side has a named event catalog with a stable envelope and a subscription
    management API. The much larger Brand and Partner postback surface is template-driven with
    no event type vocabulary and no published retry policy.
  - There is no AsyncAPI document anywhere, so none of this is machine-readable as an event
    contract.
provider_action: Publish an AsyncAPI 3.0 document for the Advocate event catalog, which already
  has everything AsyncAPI needs - named events, a stable envelope and a subscription API - and
  a retry/redelivery policy for the postback surface.