MediaMath Custom Bid Router API
Custom Bid Router further extends the BYOA architecture allowing advertisers to apply their own bidding algorithms in their own ecosystem. The MediaMath system will invoke an external call to the client with the bid request and await a response that MediaMath can use in our internal auction. Forwarded bid requests adhere to OpenRTB v2.4 format and may be enriched with certain information such as segment membership and pixel recency.