Lob

Lob Send API

The Send API from Lob — 1 operation(s) for send.

Operations 1

POST /campaigns/{cmp_id}/send Send Campaign #

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OpenAPI Specification

lob-send-api-openapi.yml Raw ↑
openapi: 3.2.0
info:
  title: Lob Send API
  version: 1.20.2
  description: Experience direct mail like never before, with unmatched personalization and scalability  all in one intuitive platform.
  license:
    name: MIT
    url: https://mit-license.org/
  contact:
    name: Lob Developer Experience
    url: https://support.lob.com/
    email: lob-openapi@lob.com
  termsOfService: https://www.lob.com/legal
servers:
- url: https://api.lob.com/v1
  description: production
security:
- basicAuth: []
tags:
- name: Send
paths:
  /campaigns/{cmp_id}/send:
    parameters:
    - in: path
      name: cmp_id
      description: id of the campaign
      required: true
      schema:
        $ref: '#/components/schemas/cmp_id'
    post:
      operationId: campaign_send
      summary: Send Campaign
      description: Sends a campaign. You need only supply the unique campaign identifier that was returned upon campaign creation.
      tags:
      - Send
      responses:
        '200':
          description: Returns a campaign object
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/campaign'
              example:
                id: cmp_e05ee61ff80764b
                billing_group_id: bg_fe3079dcdd80e5ae
                name: My Campaign
                description: My Campaign's description
                schedule_type: immediate
                cancel_window_campaign_minutes: 60
                metadata: {}
                use_type: marketing
                is_draft: true
                deleted: false
                creatives: []
                uploads: []
                auto_cancel_if_ncoa: false
                date_created: '2017-09-05T17:47:53.767Z'
                date_modified: '2017-09-05T17:47:53.767Z'
                object: campaign
        default:
          $ref: '#/components/responses/campaigns_error'
      x-codeSamples:
      - lang: Shell
        source: "curl https://api.lob.com/v1/campaigns/cmp_e05ee61ff80764b/send \\\n  -u <YOUR API KEY>:\n"
        label: CURL
components:
  schemas:
    postcard_size:
      type: string
      enum:
      - 4x6
      - 6x9
      - 6x11
      description: 'Specifies the size of the postcard. Only `4x6` postcards can be sent to international destinations.

        '
      default: 4x6
    address_editable_us:
      allOf:
      - $ref: '#/components/schemas/address_fields_us'
      - type: object
        anyOf:
        - title: address obj with `name` defined
          required:
          - name
        - title: address obj with `company` defined
          required:
          - company
        properties:
          description:
            $ref: '#/components/schemas/resource_description'
          name:
            type:
            - string
            - 'null'
            description: 'Either `name` or `company` is required, you may also add both. Must be no longer than 40 characters. If both `name` and `company` are provided, they will be printed on two separate lines above the rest of the address.

              '
            maxLength: 40
          company:
            $ref: '#/components/schemas/company'
          phone:
            type:
            - string
            - 'null'
            description: Must be no longer than 40 characters.
            maxLength: 40
          email:
            type:
            - string
            - 'null'
            description: Must be no longer than 100 characters.
            maxLength: 100
          address_country:
            type: string
            enum:
            - US
            default: US
          metadata:
            $ref: '#/components/schemas/metadata'
    campaign:
      allOf:
      - $ref: '#/components/schemas/lob_base'
      - $ref: '#/components/schemas/campaign_writable'
      - type: object
        required:
        - id
        - name
        - description
        - schedule_type
        - use_type
        - is_draft
        - creatives
        - uploads
        - auto_cancel_if_ncoa
        - date_created
        - date_modified
        - object
        properties:
          id:
            $ref: '#/components/schemas/cmp_id'
          is_draft:
            description: Whether or not the campaign is still a draft.
            type: boolean
            default: true
          creatives:
            description: An array of creatives that have been associated with this campaign.
            type: array
            items:
              $ref: '#/components/schemas/creative'
            minItems: 0
          uploads:
            description: A single-element array containing the upload object that is assocated with this campaign.
            type: array
            items:
              $ref: '#/components/schemas/upload'
            minItems: 0
            maxItems: 1
          object:
            type: string
            description: Value is resource type.
            enum:
            - campaign
            default: campaign
          use_type:
            $ref: '#/components/schemas/cmp_use_type'
    uploads_metadata:
      title: Metadata
      type: object
      required:
      - columns
      properties:
        columns:
          type: array
          description: The list of column names from the csv file which you want associated with each of your mailpieces
          default: []
          items:
            type: string
      default:
        columns: []
      example:
        columns:
        - recipient_name
      description: The list of column headers in your file as an array that you want as metadata associated with each mailpiece. See our <a href="https://help.lob.com/print-and-mail/building-a-mail-strategy/campaign-or-triggered-sends/campaign-audience-guide#required-columns-2" target="_blank">Campaign Audience Guide</a> for additional details.
    failure_status_code:
      type: integer
      enum:
      - 401
      - 403
      - 404
      - 413
      - 422
      - 429
      - 500
      description: "A conventional HTTP status code:\n  * `401` - Authorization error with your API key or account\n  * `403` - Forbidden error with your API key or account\n  * `404` - The requested item does not exist\n  * `413` - Payload too large\n  * `422` - The query or body parameters did not pass validation\n  * `429` - Too many requests have been sent with an API key in a given amount of time\n  * `500` - An internal server error occurred, please contact support@lob.com\n"
    returned_resource:
      oneOf:
      - allOf:
        - title: Postcard Creative
          required:
          - resource_type
          - details
          properties:
            resource_type:
              type: string
              description: Mailpiece type for the creative
              enum:
              - postcard
            details:
              $ref: '#/components/schemas/returned'
        - $ref: '#/components/schemas/creative_base'
      - allOf:
        - title: Letter Creative
          required:
          - from
          - resource_type
          - details
          properties:
            resource_type:
              type: string
              description: Mailpiece type for the creative
              enum:
              - letter
            details:
              $ref: '#/components/schemas/letter_details_returned'
        - $ref: '#/components/schemas/creative_base'
      - allOf:
        - title: Self Mailer Creative
          required:
          - resource_type
          - details
          properties:
            resource_type:
              type: string
              description: Mailpiece type for the creative
              enum:
              - self_mailer
            details:
              $ref: '#/components/schemas/self_mailer_details_returned'
        - $ref: '#/components/schemas/creative_base'
    company:
      type:
      - string
      - 'null'
      description: 'Either `name` or `company` is required, you may also add both. Must be no longer than 40 characters. If both `name` and `company` are provided, they will be printed on two separate lines above the rest of the address. This field can be used for any secondary recipient information which is not part of the actual mailing address (Company Name, Department, Attention Line, etc).

        '
      maxLength: 40
    metadata:
      type: object
      additionalProperties:
        type: string
      description: 'Use metadata to store custom information for tagging and labeling back to your internal systems. Must be an object with up to 20 key-value pairs. Keys must be at most 40 characters and values must be at most 500 characters. Neither can contain the characters `"` and `\`. i.e. ''{"customer_id" : "NEWYORK2015"}'' Nested objects are not supported.  See [Metadata](#section/Metadata) for more information.'
      maxLength: 500
      pattern: '[^"\\]{0,500}'
    error:
      type: object
      description: Lob uses RESTful HTTP response codes to indicate success or failure of an API request. In general, 2xx indicates success, 4xx indicate an input error, and 5xx indicates an error on Lob's end.
      required:
      - error
      properties:
        error:
          type: object
          required:
          - message
          - status_code
          - code
          properties:
            message:
              type: string
              description: A human-readable message with more details about the error
              example: Rate limit exceeded. Please wait 5 seconds and try your request again.
            status_code:
              $ref: '#/components/schemas/failure_status_code'
            code:
              type: string
              enum:
              - bad_request
              - conflict
              - feature_limit_reached
              - internal_server_error
              - invalid
              - not_deletable
              - not_found
              - request_timeout
              - service_unavailable
              - unrecognized_endpoint
              - unsupported_lob_version
              - address_length_exceeds_limit
              - bank_account_already_verified
              - bank_error
              - billing_address_required
              - custom_envelope_inventory_depleted
              - deleted_bank_account
              - failed_deliverability_strictness
              - file_pages_below_min
              - file_pages_exceed_max
              - file_size_exceeds_limit
              - foreign_return_address
              - inconsistent_page_dimensions
              - invalid_bank_account
              - invalid_bank_account_verification
              - invalid_check_international
              - invalid_country_covid
              - invalid_file
              - invalid_file_dimensions
              - invalid_file_download_time
              - invalid_file_url
              - invalid_image_dpi
              - invalid_international_feature
              - invalid_perforation_return_envelope
              - invalid_template_html
              - mail_use_type_can_not_be_null
              - merge_variable_required
              - merge_variable_whitespace
              - payment_method_unverified
              - pdf_encrypted
              - special_characters_restricted
              - unembedded_fonts
              - email_required
              - invalid_api_key
              - publishable_key_not_allowed
              - rate_limit_exceeded
              - unauthorized
              - unauthorized_token
              description: 'A pre-defined string identifying an error. Error codes fall into three categories:


                **GENERIC**

                * `bad_request` - 422: an invalid request was made. See error message for details.

                * `conflict` - 409/422: this operation would leave data in a conflicted state.

                * `feature_limit_reached` - 403: the account has reached its resource limit and requires upgrading to add more.

                * `internal_server_error` - 500: an error has occured on Lob''s servers. Please try request again.

                * `invalid` - 422: an invalid request was made. See error message for details.

                * `not_deletable` - 422: an attempt was made to delete a resource, but the resource cannot be deleted.

                * `not_found` - 404: the requested resource was not found.

                * `request_timeout` - 408: the request took too long. Please try again.

                * `service_unavailable` - 503: the Lob servers are temporarily unavailable. Please try agian.

                * `unrecognized_endpoint` - 404: the requested endpoint doesn''t exist.

                * `unsupported_lob_version` - 422: an unsupported Lob API version was requested.


                **ADVANCED**

                * `address_length_exceeds_limit` - 422: the sum of to.address_line1 and to.address_line2 cannot surpass 50 characters.

                * `bank_account_already_verified` - 422: the bank account has already been verified.

                * `bank_error` - 422: there''s an issue with the bank account.

                * `billing_address_required` - 403: in order to create a live mail piece, your account needs to set up a billing address.

                * `custom_envelope_inventory_depleted` - 422: custom envelope inventory is depleted, and more will need to be ordered.

                * `deleted_bank_account` - 404: checks cannot be created with a deleted bank account.

                * `failed_deliverability_strictness` - 422: the `to` address doesn''t meet strictness requirements. See <a href="https://dashboard.lob.com/#/settings/account" target="_blank">Account Settings</a> to configure strictness.

                * `file_pages_below_min` - 422: not enough pages.

                * `file_pages_exceed_max` - 422: too many pages.

                * `file_size_exceeds_limit` - 422: the file size is too large. See description for details.

                * `foreign_return_address` - 422: the `from` address must be a US address.

                * `inconsistent_page_dimensions` - 422: all pages of the input file must have the same dimensions.

                * `invalid_bank_account` - 422: the provided bank routing number is invalid.

                * `invalid_bank_account_verification` - 422: verification amounts do not match.

                * `invalid_check_international` - 422: checks cannot be sent internationally.

                * `invalid_country_covid` - 422: the postal service in the specified country is currently unable to process the request due to COVID-19 restrictions.

                * `invalid_file` - 422: the file is invalid.

                * `invalid_file_dimensions` - 422: file dimensions are incorrect for the selected mail type.

                * `invalid_file_download_time` - 422: file download from remote server took too long.

                * `invalid_file_url` - 422: the file URL when creating a resource is invalid.

                * `invalid_image_dpi` - 422: DPI must be at least 300.

                * `invalid_international_feature` - 422: the specified product cannot be sent to the destination.

                * `invalid_perforation_return_envelope` - 422: both `return_envelope` and `perforation` must be used together.

                * `invalid_template_html` - 422: the provided HTML is invalid.

                * `mail_use_type_can_not_be_null` - 422: use_type must be one of "marketing" or "operational". Alternatively, an admin can set the account default use type in Account Settings.

                * `merge_variable_required` - 422: a required merge variable is missing.

                * `merge_variable_whitespace` - 422: merge variable names cannot contain whitespace.

                * `payment_method_unverified` - 401: you must have a verified bank account or credit card to submit live requests.

                * `pdf_encrypted` - 422: an encrypted PDF was provided.

                * `special_characters_restricted` - 422: cannot use special characters for merge variable names.

                * `unembedded_fonts` - 422: the provided PDF contains non-standard unembedded fonts. See description for details.


                **AUTHENTICATION**

                * `email_required` - 401: account must have a verified email address before creating live resources.

                * `invalid_api_key` - 401/403: the API key is invalid.

                * `publishable_key_not_allowed` - 403: the requested operation needs a secret key, not a publishable key. See [API Keys](#section/API-Keys) for more information.

                * `rate_limit_exceeded` - 429: requests were sent too quickly and must be slowed down.

                * `unauthorized` - 401: the request isn''t authorized.

                * `unauthorized_token` - 401: token isn''t authorized.

                '
    card_id:
      type: string
      description: Unique identifier prefixed with `card_`.
      pattern: ^card_[a-zA-Z0-9]+$
    mail_type:
      type: string
      enum:
      - usps_first_class
      - usps_standard
      description: 'A string designating the mail postage type:

        * `usps_first_class` - (default)

        * `usps_standard` - a <a href="https://lob.com/pricing/print-mail#compare" target="_blank">cheaper option</a> which is

        less predictable and takes longer to deliver. `usps_standard` cannot be used with `4x6`

        postcards or for any postcards sent outside of the United States.

        '
      default: usps_first_class
    crv_id:
      type: string
      description: Unique identifier prefixed with `crv_`.
      pattern: ^crv_[a-zA-Z0-9]+$
      example: crv_2a3b096c409b32c
    upload_state:
      title: Upload State
      enum:
      - Preprocessing
      - Draft
      - Ready for Validation
      - Validating
      - Scheduled
      - Cancelled
      - Errored
      default: Draft
      type: string
      description: The `state` property on the `upload` object. As the file is processed, the `state` will change from `Ready for Validation` to `Validating` and then will be either `Scheduled` (successfully processed) or `Errored` (Unsuccessfully processed).
    returned:
      description: Properties that the postcards in your Creative should have. See the `qr_code` attribute below to add a QR code to your creative.
      properties:
        mail_type:
          $ref: '#/components/schemas/mail_type'
        size:
          $ref: '#/components/schemas/postcard_size'
        front_original_url:
          description: The original URL of the `front` template.
          maxLength: 2083
          minLength: 1
          type: string
          format: uri
        back_original_url:
          description: The original URL of the `back` template.
          maxLength: 2083
          minLength: 1
          type: string
          format: uri
    optional_address_column_mapping:
      title: Optional Address Columns
      type: object
      required:
      - address_line2
      - company
      - address_country
      properties:
        address_line2:
          type:
          - string
          - 'null'
          default: null
          description: The column header from the csv file that should be mapped to the optional field "address_line2"
        company:
          type:
          - string
          - 'null'
          default: null
          description: The column header from the csv file that should be mapped to the optional field "company"
        address_country:
          type:
          - string
          - 'null'
          default: null
          description: The column header from the csv file that should be mapped to the optional field "address_country"
      example:
        address_line2: secondary_line
        company: company
        address_country: country,
      description: The mapping of column headers in your file to Lob-optional fields for the resource created. See our <a href="https://help.lob.com/print-and-mail/building-a-mail-strategy/campaign-or-triggered-sends/campaign-audience-guide#optional-columns-3" target="_blank">Campaign Audience Guide</a> for additional details.
    lob_base:
      type: object
      required:
      - date_created
      - date_modified
      - object
      properties:
        date_created:
          $ref: '#/components/schemas/date_created'
        date_modified:
          $ref: '#/components/schemas/date_modified'
        deleted:
          $ref: '#/components/schemas/deleted'
        object:
          $ref: '#/components/schemas/object'
    extra_service:
      type:
      - string
      - 'null'
      enum:
      - certified
      - certified_return_receipt
      - registered
      - null
      description: "Add an extra service to your letter. Can only be non-`null` if `mail_type` isn't `usps_standard`. See <a href=\"https://www.lob.com/pricing/print-mail#compare\" target=\"_blank\">pricing</a> for extra costs incurred.\n  * `certified` - track and confirm delivery for domestic destinations. An extra sheet (1 PDF page single-sided or 2 PDF pages double-sided) is added to the beginning of your letter for address and barcode information. See here for templates: <a href=\"https://s3-us-west-2.amazonaws.com/public.lob.com/assets/templates/letter_certified_template.pdf\" target=\"_blank\">#10 envelope</a> and <a href=\"https://s3-us-west-2.amazonaws.com/public.lob.com/assets/templates/letter_certified_flat_template.pdf\" target=\"_blank\">flat envelope</a> (used for letters over 6 pages single-sided or 12 pages double-sided). You will not be charged for this extra sheet.\n  * `certified_return_receipt` - request an electronic copy of the recipient's signature to prove delivery of your certified letter\n  * `registered` - provides tracking and confirmation for international addresses\n  \nNot available for `us_legal` letter size.\n"
    double_sided:
      type: boolean
      description: Set this attribute to `true` for double sided printing, or `false` for for single sided printing. Defaults to `true`.
      default: true
    adr_id:
      type: string
      description: Unique identifier prefixed with `adr_`.
      pattern: ^adr_[a-zA-Z0-9]+$
    upload_writable:
      type: object
      required:
      - campaignId
      properties:
        campaignId:
          allOf:
          - $ref: '#/components/schemas/cmp_id'
          - description: Associated Campaign ID
            type: string
            example: cmp_1933ad629bae1408
        requiredAddressColumnMapping:
          $ref: '#/components/schemas/required_address_column_mapping'
        optionalAddressColumnMapping:
          $ref: '#/components/schemas/optional_address_column_mapping'
        metadata:
          $ref: '#/components/schemas/uploads_metadata'
        mergeVariableColumnMapping:
          $ref: '#/components/schemas/merge_variable_column_mapping'
          description: test
    cmp_use_type:
      description: The use type for each mailpiece. Can be one of marketing, operational, or null. Null use_type is only allowed if an account default use_type is selected in Account Settings. For more information on use_type, see our  [Help Center article](https://help.lob.com/print-and-mail/building-a-mail-strategy/managing-mail-settings/declaring-mail-use-type).
      type:
      - string
      - 'null'
      enum:
      - marketing
      - operational
      - null
    letter_details_returned:
      description: Properties that the letters in your Creative should have. See the `qr_code` attribute below to add a QR code to your creative.
      properties:
        address_placement:
          $ref: '#/components/schemas/address_placement'
        buckslips:
          description: A single-element array containing an existing buckslip id in a string format. See [buckslips](#tag/Buckslips) for more information.
          type:
          - array
          - 'null'
          items:
            $ref: '#/components/schemas/buckslip_id'
          minItems: 0
          maxItems: 1
        cards:
          description: A single-element array containing an existing card id in a string format. See [cards](#tag/Cards) for more information.
          type:
          - array
          - 'null'
          items:
            $ref: '#/components/schemas/card_id'
          minItems: 0
          maxItems: 1
        custom_envelope:
          $ref: '#/components/schemas/custom_envelope_returned'
        color:
          $ref: '#/components/schemas/color'
        double_sided:
          $ref: '#/components/schemas/double_sided'
        extra_service:
          $ref: '#/components/schemas/extra_service'
        file_original_url:
          description: The original URL of the `file` template.
          type: string
        mail_type:
          $ref: '#/components/schemas/mail_type'
    upload:
      allOf:
      - $ref: '#/components/schemas/upload_writable'
      - type: object
        required:
        - id
        - accountId
        - campaignId
        - requiredAddressColumnMapping
        - optionalAddressColumnMapping
        - metadata
        - mergeVariableColumnMapping
        - mode
        - state
        - totalMailpieces
        - failedMailpieces
        - validatedMailpieces
        - bytesProcessed
        - dateCreated
        - dateModified
        properties:
          id:
            $ref: '#/components/schemas/upl_id'
          accountId:
            title: Account ID
            type: string
            description: Account ID that made the request
            example: fa9ea650fc7b31a89f92
          mode:
            enum:
            - test
            - live
            type: string
            description: The environment in which the mailpieces were created. Today, will only be `live`.
          failuresUrl:
            title: Failures URL
            type: string
            example: https://www.example.com
            description: Url where your campaign mailpiece failures can be retrieved
          originalFilename:
            title: Original Filename
            type: string
            example: my_audience.csv
            description: Filename of the upload
          state:
            $ref: '#/components/schemas/upload_state'
          totalMailpieces:
            title: Total Mailpieces
            type: integer
            example: 100
            description: Total number of recipients for the campaign
          failedMailpieces:
            title: Failed Mailpieces
            type: integer
            example: 5
            description: Number of mailpieces that failed to create
          validatedMailpieces:
            title: Validated Mailpieces
            type: integer
            example: 95
            description: Number of mailpieces that were successfully created
          bytesProcessed:
            title: Bytes Processed
            type: integer
            example: 17268
            description: Number of bytes processed in your CSV
          dateCreated:
            title: Date Created
            type: string
            format: date-time
            description: A timestamp in ISO 8601 format of the date the upload was created
          dateModified:
            title: Date Modified
            type: string
            format: date-time
            description: A timestamp in ISO 8601 format of the date the upload was last modified
    inline_address_us:
      allOf:
      - $ref: '#/components/schemas/address_editable_us'
      - type: object
        required:
        - address_line1
        - address_city
        - address_state
        - address_zip
    buckslip_id:
      type: string
      description: Unique identifier prefixed with `bck_`.
      pattern: ^bck_[a-zA-Z0-9]+$
    campaign_writable:
      type: object
      required:
      - name
      - schedule_type
      - use_type
      properties:
        billing_group_id:
          type:
          - string
          - 'null'
          description: Unique identifier prefixed with `bg_`.
          pattern: ^bg_[a-zA-Z0-9]+$
        name:
          description: Name of the campaign.
          type: string
        description:
          $ref: '#/components/schemas/resource_description'
        schedule_type:
          $ref: '#/components/schemas/cmp_schedule_type'
        target_delivery_date:
          description: If `schedule_type` is `target_delivery_date`, provide a targeted delivery date for mail pieces in this campaign.
          type:
          - string
          - 'null'
          format: date-time
        send_date:
          description: If `schedule_type` is `scheduled_send_date`, provide a date to send this campaign.
          type:
          - string
          - 'null'
          format: date-time
        cancel_window_campaign_minutes:
          description: A window, in minutes, within which the campaign can be canceled.
          type:
          - integer
          - 'null'
        metadata:
          $ref: '#/components/schemas/metadata'
        use_type:
          $ref: '#/components/schemas/cmp_use_type'
        auto_cancel_if_ncoa:
          description: Whether or not a mail piece should be automatically canceled and not sent if the address is updated via NCOA.
          type: boolean
    upl_id:
      type: string
      description: Unique identifier prefixed with `upl_`.
      pattern: ^upl_[a-zA-Z0-9]+$
    self_mailer_details_returned:
      description: Properties that the self mailers in your Creative should have. See the `qr_code` attribute below to add a QR code to your creative.
      properties:
        mail_type:
          $ref: '#/components/schemas/mail_type'
        size:
          $ref: '#/components/schemas/self_mailer_size'
        inside_original_url:
          description: The original URL of the `inside` template.
          maxLength: 2083
          minLength: 1
          type: string
          format: uri
        outside_original_url:
          description: The original URL of the `outside` template.
          maxLength: 2083
          minLength: 1
          type: string
          format: uri
    object:
      type: string
      description: Value is resource type.
    cmp_id:
      type: string
      title: Campaign id
      description: Unique identifier prefixed with `cmp_`.
      pattern: ^cmp_[a-zA-Z0-9]+$
    date_created:
      type: string
      format: date-time
      description: A timestamp in ISO 8601 format of the date the resource was created.
    merge_variable_column_mapping:
      title: Merge Variable Mapping
      type:
      - object
      - 'null'
      default: null
      example:
        name: recipient_name
        gift_code: code
        qr_code_redirect_url: redirect_url
      description: The mapping of column headers in your file to the merge variables present in your creative. See our <a href="https://help.lob.com/print-and-mail/building-a-mail-strategy/campaign-or-triggered-sends/campaign-audience-guide#step-3-map-merge-variable-data-if-applicable-7" target="_blank">Campaign Audience Guide</a> for additional details. <br />If a merge variable has the same "name" as a "key" in the `requiredAddressColumnMapping` or `optionalAddressColumnMapping` objects, then they **CANNOT** have a different value in this object. If a different value is provided, then when the campaign is processing it will get overwritten with the mapped value present in the `requiredAddressColumnMapping` or `optionalAddressColumnMapping` objects. The redirect URLs for QR codes can also be customized using this mapping. If the URL has a variable and the variable mapping existsing here, then data from the respective column in the audience file will be merged into the URL template.
    creative_base:
      type: object
      properties:
        from:
          $ref: '#/components/schemas/from_attribute'
        description:
          $ref: '#/components/schemas/resource_description'
        metadata:
          $ref: '#/components/schemas/metadata'
    cmp_schedule_type:
      description: How the campaign should be scheduled. Only value available today is `immediate`.
      type: string
      enum:
      - immediate
    address_fields_us:
      type: object
      required:
      - address_line1
      - address_city
      - address_state
      - address_zip
      properties:
        address_line1:
          type: string
          description: The primary number, street name, and directional information.
          maxLength: 64
        address_line2:
          type:
          - string
          - 'null'
          description: An optional field containing any information which can't fit into line 1.
          maxLength: 64
        address_city:
          type: string
          maxLength

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# Full source: https://raw.githubusercontent.com/api-evangelist/lob/refs/heads/main/openapi/lob-send-api-openapi.yml