Cvent Event Cloud Attendee Insights API
The Attendee Insights feature provides valuable information about your event attendees. It assists planners, marketers, and exhibitors in targeting customers effectively, thereby enhancing engagement and conversion rates for marketing campaigns. Utilize these APIs to fetch engagement score data from your event and integrate it into your marketing systems. **Engagement Score** - Engagement scores are a container that track individual attendees' engagement with your event. Attendees earn points by performing actions, which indicates their relative engagement with your content. **Actions** - These are distinct, trackable activities that attendees can perform during an event. Points are awarded for these actions and contribute to the engagement score.