Customer.io SMS link and publish API

A Design Studio SMS doesn't send anything on its own. After you [create](/integrations/api/design-studio/tag/sms/createSms/) an SMS, you [link](/integrations/api/design-studio/tag/sms-link-and-publish/linkSms/) it to a single workflow, like an SMS action in an automation or a transactional message. Then you [publish](/integrations/api/design-studio/tag/sms-link-and-publish/publishSms/) to push your updates from Design Studio to that workflow.

Operations 2

POST /v1/design_studio/sms/{id}/link Link an SMS to a workflow #
POST /v1/design_studio/sms/{id}/publish Publish an SMS #

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OpenAPI Specification

customer-io-sms-link-and-publish-api-openapi.yml Raw ↑
openapi: 3.2.0
info:
  version: 1.0.0
  title: Customer.io Journeys API Reference SMS link and publish API
  description: Customer.io provides REST APIs to send real-time customer data, retrieve data from your account, and trigger messages.
servers:
- url: https://track.customer.io
  description: The base URL for the Track API. Track endpoints use basic authentication with your Site ID as the user name and your secret key as the password.
- url: https://track-eu.customer.io
  description: The base URL for the Track API (EU region). Track endpoints use basic authentication with your Site ID as the user name and your secret key as the password.
- url: https://api.customer.io
  description: The base URL for broadcasts, transactional messages, and data-retrieval APIs. These endpoints use bearer authorization, and require a [token that you generate in the UI](https://fly.customer.io/settings/api_credentials?keyType=app).
- url: https://api-eu.customer.io
  description: The base URL for broadcasts, transactional messages, and data-retrieval APIs (EU region). These endpoints use bearer authorization, and require a [token that you generate in the UI](https://fly.customer.io/settings/api_credentials?keyType=app).
tags:
- name: SMS link and publish
  description: A Design Studio SMS doesn't send anything on its own. After you create an SMS, you link it to a single workflow, like an SMS action in an automation or a transactional message. Then you publish to push your updates from Design Studio to that workflow.
paths:
  /v1/design_studio/sms/{id}/link:
    servers:
    - url: https://api.customer.io
      description: The base URL for the Design Studio API. These endpoints use bearer authorization, and require an [App API Key that you generate in the UI](https://fly.customer.io/settings/api_credentials?keyType=app).
    - url: https://api-eu.customer.io
      description: The base URL for the Design Studio API (EU region). These endpoints use bearer authorization, and require an [App API Key that you generate in the UI](https://fly.customer.io/settings/api_credentials?keyType=app).
    post:
      tags:
      - SMS link and publish
      summary: Link an SMS to a workflow
      description: 'Link an existing SMS to a workflow—a transactional message, a one-time send, an automation action, or an API-triggered broadcast—to send it to your audience.


        If your workflow is already live, people start receiving this SMS as soon as you link it. If you make changes to the message after linking it, you need to publish the SMS to send the latest content to your audience.


        You can only link an SMS to one workflow at a time. If you try to link an SMS to a workflow or action that''s already linked to a *different* message, the request fails with a `409` unless you pass `"force": true`. The `force` parameter replaces (and unlinks) the other message.'
      operationId: linkSms
      parameters:
      - $ref: '#/components/parameters/sms_id'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/LinkRequest'
      responses:
        '200':
          description: SMS linked
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/LinkResponse'
        '400':
          $ref: '#/components/responses/BadRequest'
        '401':
          $ref: '#/components/responses/Unauthorized'
        '404':
          $ref: '#/components/responses/NotFound'
        '409':
          description: 'The destination is already linked to a different message. Pass `"force": true` to replace that link.

            '
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Error'
              example:
                errors:
                - detail: 'destination is already linked to a different Design Studio sms; pass "force": true to replace that link'
                  status: '409'
        '422':
          description: 'The liquid in the SMS''s content or recipient isn''t valid, so Customer.io doesn''t link it. Each error''s `source.pointer` names the field that failed, as `/data/attributes/content` or `/data/attributes/recipient`. Fix the SMS, then link it again.

            '
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Error'
  /v1/design_studio/sms/{id}/publish:
    servers:
    - url: https://api.customer.io
      description: The base URL for the Design Studio API. These endpoints use bearer authorization, and require an [App API Key that you generate in the UI](https://fly.customer.io/settings/api_credentials?keyType=app).
    - url: https://api-eu.customer.io
      description: The base URL for the Design Studio API (EU region). These endpoints use bearer authorization, and require an [App API Key that you generate in the UI](https://fly.customer.io/settings/api_credentials?keyType=app).
    post:
      tags:
      - SMS link and publish
      summary: Publish an SMS
      description: If you made changes to a linked SMS message, you need to publish the SMS when you're ready so your workflows send the latest content.
      operationId: publishSms
      parameters:
      - $ref: '#/components/parameters/sms_id'
      responses:
        '200':
          description: SMS published
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ChannelPublishResponse'
        '400':
          $ref: '#/components/responses/BadRequest'
        '401':
          $ref: '#/components/responses/Unauthorized'
        '404':
          $ref: '#/components/responses/NotFound'
        '422':
          description: 'The liquid in the SMS''s content or recipient isn''t valid, so Customer.io doesn''t publish it. Each error''s `source.pointer` names the field that failed, as `/data/attributes/content` or `/data/attributes/recipient`. Fix the SMS, then publish it again.

            '
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Error'
components:
  responses:
    NotFound:
      description: The requested resource was not found.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
          example:
            errors:
            - detail: resource not found
              status: '404'
    BadRequest:
      description: The request is invalid due to malformed parameters, missing required fields, or constraint violations.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
    Unauthorized:
      description: Authentication failed due to a missing or invalid API key.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
          example:
            errors:
            - detail: unauthorized
              status: '401'
  schemas:
    Error:
      type: object
      description: An error response containing one or more error details.
      properties:
        errors:
          type: array
          description: A list of errors that occurred while processing the request.
          items:
            type: object
            properties:
              detail:
                type: string
                description: A human-readable description of the error.
              status:
                type: string
                description: The HTTP status code for this error, as a string.
              source:
                type: object
                description: The request field that caused the error. Validation errors (`422`) include it.
                properties:
                  pointer:
                    type: string
                    description: The path to the field that failed, like `/data/attributes/content`.
              meta:
                type: object
                description: Additional detail about the error, when there is any. A failed publish uses this to list Liquid errors per language.
    ChannelPublishResponse:
      type: object
      description: The result of the publish process.
      properties:
        template_ids:
          type: array
          description: The IDs of the workflow templates that received the content.
          items:
            type: integer
        version_id:
          type: string
          description: The identifier of the template version created by the publish process.
      example:
        template_ids:
        - 987654
        version_id: v_01H8XK
    LinkTargetResponse:
      type: object
      description: The workflow linked to the message. The response returns `campaign_action` for an automation or an API-triggered broadcast.
      required:
      - type
      properties:
        type:
          type: string
          description: 'The type of workflow linked.

            '
          enum:
          - transactional_message
          - newsletter
          - campaign_action
        transactional_message_id:
          type: integer
          description: The ID of the transactional message linked.
        newsletter_id:
          type: integer
          description: The ID of the one-time send linked.
        action_id:
          type: integer
          description: The ID of the action in the automation or API-triggered broadcast that was linked.
      example:
        type: campaign_action
        action_id: 42
    LinkTarget:
      type: object
      description: The workflow to link the content to.
      required:
      - type
      properties:
        type:
          type: string
          description: 'The kind of workflow to link. Provide the matching ID field for the type you choose. Use `campaign_action` for an automation or API-triggered broadcast.

            '
          enum:
          - transactional_message
          - newsletter
          - campaign_action
        transactional_message_id:
          type: integer
          description: The ID of the transactional message to link your content to. Required when `type` is `transactional_message`.
        newsletter_id:
          type: integer
          description: The ID of the one-time send to link your content to. Required when `type` is `newsletter`.
        action_id:
          type: integer
          description: The ID of the action in the automation or API-triggered broadcast to link your content to. Required when `type` is `campaign_action`.
      example:
        type: campaign_action
        action_id: 42
    LinkRequest:
      type: object
      required:
      - target
      properties:
        target:
          $ref: '#/components/schemas/LinkTarget'
        force:
          type: boolean
          description: 'Replace an existing link if the workflow or action is already linked to *different* Design Studio content.

            '
          default: false
      example:
        target:
          type: campaign_action
          action_id: 42
        force: false
    LinkResponse:
      type: object
      properties:
        node_id:
          type: string
          format: uuid
          description: The UUID of the linked message.
        template_id:
          type: integer
          description: The ID of the workflow template the content is now linked to.
        target:
          $ref: '#/components/schemas/LinkTargetResponse'
      example:
        node_id: 123e4567-e89b-12d3-a456-426614174000
        template_id: 987654
        target:
          type: campaign_action
          action_id: 42
  parameters:
    sms_id:
      name: id
      in: path
      required: true
      description: The UUID of the SMS.
      schema:
        type: string
        format: uuid
  securitySchemes:
    Tracking-API-Key:
      type: http
      scheme: basic
      description: 'The Track API uses a basic authentication scheme. Your credentials are your **Site ID** and your **API key**, **Base-64 encoded** in the format `site_id:api_key`.


        You can find your Site ID and API key on the [Track API Keys page](https://fly.customer.io/settings/api_credentials).

        '
    Bearer-Auth:
      type: http
      scheme: bearer
      description: 'The App API uses a bearer authentication scheme.


        You can generate a bearer token, known as an **App API Key**, with a defined scope in [your account settings](https://fly.customer.io/settings/api_credentials?keyType=app). [Learn more about bearer authorization in Customer.io](/accounts/settings/managing-credentials).

        '
    ServiceAccount-Auth:
      x-scalar-ignore: true
      type: http
      scheme: bearer
      bearerFormat: sa_live_
      description: 'Transactional send endpoints (`/v1/send/email`, `/v1/send/push`, `/v1/send/sms`, `/v1/send/whatsapp`, `/v1/send/in_app`, `/v1/send/inbox_message`) also accept a service-account bearer token, prefixed with `sa_live_`. Service-account tokens work across workspaces, so you must pass the target workspace as the `X-Workspace-Id` header on each request.


        Service-account tokens are intended for testing and one-off sends—for example, using the Customer.io CLI with an AI agent like Claude to verify that a transactional message renders correctly before wiring it into your production backend. **For the production integration that triggers the message from your application, use an App API Key instead**: it''s workspace-scoped, easier to rotate, and has a smaller blast radius.


        Service-account tokens are server-side credentials. Treat them like any API key—keep them in environment variables or a secret manager, and never embed them in client-side code, mobile apps, or other untrusted contexts.

        '
    bearerAuth:
      type: http
      scheme: bearer
      description: API key passed as a Bearer token.
x-tagGroups:
- name: Track API v2
  tags:
  - track_v2
  - Object Schemas
  - Person Schemas
  - Deliveries
- name: Track API
  tags:
  - trackOverview
  - trackJsOrBackend
  - trackLimit
  - trackRegion
  - Track Customers
  - Track Events
  - Forms
  - Track Segments
  - Track v1 Overview
- name: App API
  tags:
  - appOverview
  - appLimit
  - appAuth
  - Activities
  - Automations
  - Broadcasts
  - Collections
  - Customers
  - Data Index
  - ESP Suppression
  - Exports
  - Imports
  - Info
  - Live Notifications
  - Messages
  - Newsletters
  - Opt-outs
  - Reporting Webhooks
  - Segments
  - Sender Identities
  - Snippets
  - Subscription Center
  - Transactional
  - Workspaces
  - Send Messages
  - Objects
  - Newsletter Variants
  - Newsletter Metrics
  - Assets
- name: Design Studio API
  tags:
  - Folders
  - Components
  - Emails
  - Email link and publish
  - Email testing
  - SMS
  - SMS link and publish