Convert Hypotheses API
A hypothesis is an assumption that a proposed change in your website would lead to visitors taking the action that you want them to. Read more information about Hypotheses.
A hypothesis is an assumption that a proposed change in your website would lead to visitors taking the action that you want them to. Read more information about Hypotheses.
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openapi: 3.2.0
info:
title: Convert Accounts Hypotheses API
description: 'Move your app forward with the Convert API. The Convert API allows
you to manage your Convert Experiences projects using code. The REST API is
an interface for managing and extending functionality of Convert. For
example, instead of creating and maintaining projects using the Convert
Experiences web dashboard you can create an experiment programmatically.
Additionally, if you prefer to run custom analysis on experiment results you
can leverage the API to pull data from Convert Experiences into your own
workflow. If you do not have a Convert account already, sign up for a free
developer account at https://www.convert.com/api/.
*[Convert API V1](/doc/v1) is still available and documentation can be found [here](/doc/v1) but using it is highly discouraged
as it will be phased out in the future*
'
version: 2.0.0
servers:
- url: https://api.convert.com/api/v2
description: Live API server
- url: https://apidev.convert.com/api/v2
description: DEV API server
- url: http://apidev.convert.com:5000/api/v2
description: DEV mocked API server
tags:
- name: Hypotheses
description: A hypothesis is an assumption that a proposed change in your website would lead to visitors taking the action that you want them to. Read more information about <a href="https://support.convert.com/hc/en-us/articles/360037227891?_ga=2.37896292.616154853.1594029871-1191511577.1590603567">Hypotheses</a>.
paths:
/accounts/{account_id}/projects/{project_id}/hypotheses:
post:
operationId: getHypothesesList
summary: List hypotheses within a project
description: 'Retrieves a list of all hypotheses defined for a specific project.
A hypothesis is an assumption about a proposed change and its expected impact, forming the basis for an experiment.
Supports filtering by status, score, name, and pagination.
The Knowledge Base article "Hypotheses (Compass)" explains: "A hypothesis is an assumption that a proposed change in your website would lead to visitors taking the action that you want them to."
'
tags:
- Hypotheses
parameters:
- name: account_id
in: path
required: true
description: ID of the account that owns the retrieved/saved data
schema:
type: integer
- name: project_id
description: ID of the project to which save/retrieved data is connected
in: path
required: true
schema:
type: integer
requestBody:
$ref: '#/components/requestBodies/GetHypothesesRequest'
responses:
'200':
$ref: '#/components/responses/HypothesesListResponse'
default:
$ref: '#/components/responses/ErrorResponse'
/accounts/{account_id}/projects/{project_id}/hypotheses/{hypothesis_id}:
get:
operationId: getHypothesis
summary: Get details for a specific hypothesis
description: 'Retrieves detailed information about a single hypothesis, identified by its `hypothesis_id`.
This includes its name, objective, prioritization score (PIE or ICE), status, associated experiences, and tags.
'
tags:
- Hypotheses
parameters:
- name: account_id
in: path
required: true
description: ID of the account that owns the retrieved/saved data
schema:
type: integer
- name: project_id
in: path
required: true
description: ID of the project into which the hypothesis is stored
schema:
type: integer
- name: hypothesis_id
in: path
required: true
description: ID of the hypothesis to be retrieve
schema:
type: integer
- name: expand
in: query
description: 'Specifies the list of fields which would be expanded in the response. Otherwise, only their id would be returned.
Read more in the section related to [Expanding Fields](#tag/Expandable-Fields)
'
schema:
type: array
items:
$ref: '#/components/schemas/HypothesisExpandFields'
responses:
'200':
$ref: '#/components/responses/HypothesisResponse'
default:
$ref: '#/components/responses/ErrorResponse'
/accounts/{account_id}/projects/{project_id}/hypotheses/add:
post:
operationId: createHypothesis
summary: Create a new hypothesis
description: 'Defines a new hypothesis within a project.
Requires a name, objective (problem and proposed solution), prioritization model (PIE or ICE) and its scores, status, and optionally, start/end dates, summary, associated experiences, and tags.
The Knowledge Base article "Hypotheses (Compass)" details the PIE (Potential, Importance, Ease) and ICE (Impact, Confidence, Ease) models.
'
tags:
- Hypotheses
parameters:
- name: account_id
in: path
required: true
description: ID of the account that owns the retrieved/saved data
schema:
type: integer
- name: project_id
in: path
required: true
description: ID of the project into which the hypothesis is to be stored
schema:
type: integer
- name: expand
description: 'Specifies the list of objects which would be expanded in the response. Otherwise, only their id would be returned.
Read more in the section related to [Expanding Fields](#tag/Expandable-Fields)
'
in: query
required: false
schema:
type: array
items:
$ref: '#/components/schemas/HypothesisExpandFields'
requestBody:
$ref: '#/components/requestBodies/CreateHypothesisRequest'
responses:
'201':
$ref: '#/components/responses/HypothesisResponse'
default:
$ref: '#/components/responses/ErrorResponse'
/accounts/{account_id}/projects/{project_id}/hypotheses/{hypothesis_id}/update:
post:
operationId: updateHypothesis
summary: Update an existing hypothesis
description: 'Modifies the details of an existing hypothesis, such as its name, objective, prioritization scores, status, or associated experiences and tags.
'
tags:
- Hypotheses
parameters:
- name: account_id
in: path
required: true
description: ID of the account that owns the retrieved/saved data
schema:
type: integer
- name: project_id
in: path
required: true
description: ID of the project into which the hypothesis is to be updated
schema:
type: integer
- name: hypothesis_id
in: path
required: true
description: ID of the hypothesis to be updated
schema:
type: integer
- name: expand
description: 'Specifies the list of objects which would be expanded in the response. Otherwise, only their id would be returned.
Read more in the section related to [Expanding Fields](#tag/Expandable-Fields)
'
in: query
required: false
schema:
type: array
items:
$ref: '#/components/schemas/HypothesisExpandFields'
requestBody:
$ref: '#/components/requestBodies/UpdateHypothesisRequest'
responses:
'200':
$ref: '#/components/responses/HypothesisResponse'
default:
$ref: '#/components/responses/ErrorResponse'
/accounts/{account_id}/projects/{project_id}/hypotheses/{hypothesis_id}/update-status:
post:
operationId: updateHypothesisStatus
summary: Update the status of a hypothesis
description: 'Changes the status of an existing hypothesis (e.g., from ''draft'' to ''completed'', ''applied'', ''proven'', ''disproven'', or ''archived'').
This helps track the lifecycle of a hypothesis from idea to tested outcome.
'
tags:
- Hypotheses
parameters:
- name: account_id
in: path
required: true
description: ID of the account that owns the retrieved/saved data
schema:
type: integer
- name: project_id
in: path
required: true
description: ID of the project into which the hypothesis is stored
schema:
type: integer
- name: hypothesis_id
in: path
required: true
description: ID of the hypothesis to be updated
schema:
type: integer
- name: expand
description: 'Specifies the list of objects which would be expanded in the response. Otherwise, only their id would be returned.
Read more in the section related to [Expanding Fields](#tag/Expandable-Fields)
'
in: query
required: false
schema:
type: array
items:
$ref: '#/components/schemas/HypothesisExpandFields'
requestBody:
$ref: '#/components/requestBodies/UpdateHypothesisStatusRequest'
responses:
'200':
$ref: '#/components/responses/HypothesisResponse'
default:
$ref: '#/components/responses/ErrorResponse'
/accounts/{account_id}/projects/{project_id}/hypotheses/{hypothesis_id}/convert:
post:
operationId: convertHypothesis
summary: Convert a proven/disproven hypothesis to a Knowledge Base entry
description: 'Moves a hypothesis (typically one that is ''proven'' or ''disproven'' after testing) into the Knowledge Base.
This archives the learnings from the hypothesis for future reference and organizational learning.
The Knowledge Base article "Hypotheses (Compass)" mentions: "Proven hypotheses can then be moved to the Knowledge Base".
'
tags:
- Hypotheses
parameters:
- name: account_id
in: path
required: true
description: ID of the account that owns the retrieved/saved data
schema:
type: integer
- name: project_id
in: path
required: true
description: ID of the project into which the hypothesis is going to be converted
schema:
type: integer
- name: hypothesis_id
in: path
required: true
description: ID of the hypothesis to be converted
schema:
type: integer
responses:
'200':
$ref: '#/components/responses/KnowledgeBaseResponse'
default:
$ref: '#/components/responses/ErrorResponse'
/accounts/{account_id}/projects/{project_id}/hypotheses/{hypothesis_id}/delete:
delete:
operationId: deleteHypothesis
summary: Delete a hypothesis
description: 'Permanently removes a hypothesis from a project. This action is irreversible.
'
tags:
- Hypotheses
parameters:
- name: account_id
in: path
required: true
description: ID of the account that owns the retrieved/saved data
schema:
type: integer
- name: project_id
in: path
required: true
description: ID of the project from which the hypothesis is to be deleted
schema:
type: integer
- name: hypothesis_id
in: path
required: true
description: ID of the hypothesis to be deleted
schema:
type: integer
responses:
'200':
$ref: '#/components/responses/HypothesisResponse'
default:
$ref: '#/components/responses/ErrorResponse'
/accounts/{account_id}/projects/{project_id}/hypotheses/bulk-update:
post:
operationId: bulkHypothesesUpdate
summary: Update multiple hypotheses at once
description: 'Allows for changing the status of multiple hypotheses within a project simultaneously.
Requires a list of hypothesis IDs and the target status.
'
tags:
- Hypotheses
parameters:
- name: account_id
in: path
required: true
description: ID of the account that owns the retrieved/saved data
schema:
type: integer
- name: project_id
description: ID of the project to which save/retrieved data is connected
in: path
required: true
schema:
type: integer
requestBody:
$ref: '#/components/requestBodies/BulkUpdateHypothesesRequest'
responses:
'200':
$ref: '#/components/responses/BulkSuccessResponse'
default:
$ref: '#/components/responses/ErrorResponse'
/accounts/{account_id}/projects/{project_id}/hypotheses/bulk-delete:
post:
operationId: bulkHypothesesDelete
summary: Delete multiple hypotheses at once
description: 'Permanently removes multiple hypotheses from a project in a single operation.
Requires a list of hypothesis IDs. This action is irreversible.
'
tags:
- Hypotheses
parameters:
- name: account_id
in: path
required: true
description: ID of the account that owns the retrieved/saved data
schema:
type: integer
- name: project_id
description: ID of the project to which save/retrieved data is connected
in: path
required: true
schema:
type: integer
requestBody:
$ref: '#/components/requestBodies/BulkDeleteHypothesesRequest'
responses:
'200':
$ref: '#/components/responses/BulkSuccessResponse'
default:
$ref: '#/components/responses/ErrorResponse'
components:
schemas:
SE_ProcTypes:
type: string
description: 'The statistical methodology used for analyzing experiment results and determining winners.
- `frequentist`: Traditional hypothesis testing approach using p-values and confidence intervals (e.g., T-tests). KB: "Statistical Methods Used".
- `bayesian`: Bayesian statistical approach providing probabilities of one variation being better than another (e.g., Chance to Win). KB: "Statistical Models in Convert.com''s A/B Testing Platform".
'
enum:
- frequentist
- bayesian
TagExpandableRequest:
description: 'Represents a tag when associating it with another entity (like an experience or goal) during a create or update operation.
Can be either the existing `integer` ID of the tag, or a `TagToCreate` object if a new tag should be created and associated on the fly.
'
anyOf:
- type: integer
description: Tag ID
- $ref: '#/components/schemas/TagToCreate'
Pagination:
type: object
properties:
current_page:
description: The current page number being displayed from the paginated set.
type: integer
minimum: 1
items_count:
description: The total number of items available across all pages for the current filter criteria.
type: integer
minimum: 0
items_per_page:
description: The number of items included in the current page of results (matches `results_per_page` from the request).
type: integer
minimum: 0
pages_count:
description: The total number of pages available for the current filter criteria and `results_per_page` setting.
type: integer
minimum: 0
IntegrationGA3:
type: object
properties:
type:
enum:
- ga3
property_UA:
type: string
maxLength: 150
nullable: true
description: The Universal Analytics Property ID (e.g., "UA-XXXXXXXX-Y") to which Convert experiment data will be sent.
UpdateHypothesis:
oneOf:
- $ref: '#/components/schemas/UpdateHypothesisPIE'
- $ref: '#/components/schemas/UpdateHypothesisICE'
discriminator:
propertyName: prioritization_score_type
mapping:
PIE: '#/components/schemas/UpdateHypothesisPIE'
ICE: '#/components/schemas/UpdateHypothesisICE'
TrackingScriptReleaseLatest:
allOf:
- $ref: '#/components/schemas/TrackingScriptReleaseBase'
- type: object
additionalProperties: false
properties:
type:
enum:
- latest
TagExpandable:
description: Represents a tag, either as its unique ID or as the full tag object (ID, name, description) if expanded.
oneOf:
- type: integer
description: Tag ID
- $ref: '#/components/schemas/Tag'
SimpleLocation:
type: object
properties:
id:
type: integer
description: The unique numerical identifier of the location.
readOnly: true
name:
type: string
description: The user-defined, friendly name of the location.
maxLength: 100
HypothesisExperiences:
type: array
description: A list of experience IDs linked to this hypothesis.
items:
type: integer
HypothesesList:
type: array
description: A list of hypothesis objects.
items:
$ref: '#/components/schemas/HypothesisData'
BaseProject:
type: object
properties:
global_javascript:
type: string
nullable: true
description: 'Custom JavaScript code that will be included on all pages where this project''s tracking script is installed.
This script runs before any experience-specific code, making it suitable for global helper functions, third-party integrations setup (like analytics), or defining global variables.
KB: "Project, Experience, Variation Javascript" - "Global Project JavaScript".
'
name:
type: string
maxLength: 200
description: A user-defined, friendly name for the project (e.g., "Main Website Optimization", "Q3 Marketing Campaigns", "Mobile App Features").
project_type:
type: string
description: 'The type of project, determining its capabilities and how it''s used:
- `web`: For traditional website A/B testing, MVT, Split URL, personalization, and deploys using the client-side JavaScript tracking snippet.
- `fullstack`: For server-side experiments, feature flagging, and mobile app testing using Convert''s Full Stack SDKs.
KB: "Full Stack Experiments on Convert".
'
enum:
- web
- fullstack
default: web
reporting_settings:
allOf:
- type: object
description: Project settings used for reporting
properties:
tested_visitors_quota:
type: integer
minimum: 0
description: Maximum number of tested visitors that is allowed to go through this project in a billing cycle. After that number has been reached, no experiences that have influence over tested visitors will run in this project.
currency_symbol:
type: string
description: Currency symbol used in the reporting.
maxLength: 10
blocked_ips:
type: object
nullable: true
properties:
single:
type: array
description: List of single ip addresses blocked.
items:
type: object
minProperties: 1
properties:
value:
type: string
format: ip-address
name:
type: string
nullable: true
maxLength: 64
required:
- value
range:
type: array
description: List of ip addresses range.
items:
type: object
minProperties: 1
properties:
start:
type: string
format: ip-address
description: Starts from ip.
end:
type: string
format: ip-address
description: Ends with ip.
name:
type: string
nullable: true
maxLength: 64
required:
- start
- end
description: A list of blocked IPs that are not allowed to be counted in the reports
stop_tracking_goals_after_days:
type: string
description: 'Defines goals tracking life time: goals won''t be tracking after specified days unless used in active experiments.'
enum:
- 'OFF'
- 1 day
- 15 days
- 30 days
- 60 days
smart_recommendations:
type: boolean
default: true
description: 'Whether to run or not Smart Recommendations.
'
keep_running_until_confidence:
type: boolean
description: 'If true, experiments do not auto-complete when planned sample size (100% progress) is reached alone.
They only auto-complete when both planned sample size is reached and the confidence threshold is met.
If false, experiments complete automatically when planned sample size is reached, regardless of confidence level.
Default depends on automation toggle: when keep_winner or stop_loser is enabled, default is true; otherwise false.
'
- $ref: '#/components/schemas/ExperienceReportingSettings'
settings:
type: object
description: General operational settings for the project.
properties:
allow_crossdomain_tracking:
type: boolean
description: 'If true, enables automatic passing of Convert tracking cookies (`_conv_v`, `_conv_s`) as URL parameters when visitors navigate between different domains listed in this project''s `Active Websites`.
Essential for maintaining consistent visitor identity and experiment bucketing across multiple domains (e.g., main site to a separate checkout domain).
KB: "Cookies and Cross-Domain Testing".
'
allow_gdpr:
type: boolean
description: 'If true, displays GDPR-related warnings in the Convert UI for settings or features that might have privacy implications (e.g., using certain audience conditions, enabling cross-domain tracking).
KB: "GDPR warnings".
'
data_anonymization:
type: boolean
description: 'If true, masks the names of experiences, variations, segments, and goals in the public JavaScript tracking snippet and in data sent to some third-party integrations.
Instead of names, their numerical IDs are used. Enhances privacy by preventing public disclosure of experiment details.
KB: "Prevent Experiment Details Data Leak with Data Anonymization".
'
do_not_track:
type: string
enum:
- 'OFF'
- EU ONLY
- EEA ONLY
- Worldwide
description: 'Configures if and how the project respects the "Do Not Track" (DNT) browser setting sent by visitors.
- `OFF`: DNT signals are ignored.
- `EU ONLY`: Respects DNT for visitors from EU countries.
- `EEA ONLY`: Respects DNT for visitors from European Economic Area countries.
- `Worldwide`: Respects DNT for all visitors globally.
If respected, the Convert script may not load or track for visitors with DNT enabled.
KB: "Respect Browser Do Not Track Setting".
'
global_privacy_control:
type: string
enum:
- 'OFF'
- EU ONLY
- EEA ONLY
- Worldwide
description: 'Configures if and how the project respects Global Privacy Control (GPC) signals sent by visitors'' browsers.
Options are similar to `do_not_track`. If respected, data collection and tracking may be limited.
KB: "Respect Browser Do Not Track Setting" - "Global Privacy Control (GPC)".
'
include_jquery:
type: boolean
description: '(For legacy tracking script) If true, Convert''s tracking script will include its own version of the jQuery library.
If your website already loads jQuery, set this to false to avoid loading it twice and improve page performance. Ensure your site''s jQuery loads before the Convert script.
KB: "Do not include jQuery into the tracking scripts".
'
include_jquery_v1:
type: boolean
default: false
description: '(For new v1 tracking script) If true, includes a jQuery-compatible API within the Convert script, even though the core script is jQuery-independent.
Set to true if your variation code or global JS relies on `convert.$()` syntax and your site doesn''t globally provide jQuery.
The new script itself does not require jQuery to function.
'
disable_spa_functionality:
type: boolean
default: false
description: 'If true, disables Convert''s built-in optimizations and automatic handling for Single Page Applications (SPAs).
Most SPAs work well with default SPA functionality enabled. Only disable if encountering specific conflicts or issues.
KB: "SPA Optimizations", "Running Experiments on Single Page Apps".
'
do_not_track_referral:
type: boolean
default: false
description: 'If true, Convert will not store referral data (like HTTP referrer or UTM parameters) in visitor cookies for use across subsequent pages or sessions.
Referral data will still be used for targeting on the initial page view where it''s present.
'
time_zone:
type: string
description: 'The primary timezone for this project (e.g., "America/New_York", "Europe/London", "UTC").
This timezone is used for scheduling experiences, interpreting time-based audience conditions (like ''hour of day - project_tz''), and displaying timestamps in reports.
'
utc_offset:
$ref: '#/components/schemas/UTC_Offset'
time_format:
type: string
description: Preferred time format for display within the Convert application UI for this project (12-hour or 24-hour).
enum:
- 12h
- 24h
debug_token:
$ref: '#/components/schemas/GenerateDebugTokenData'
disable_default_config:
type: boolean
default: false
description: '(For Full Stack projects) If true, disables the default public configuration endpoint for this project.
Access to project configuration via SDKs would then strictly require an authenticated SDK key. Enhances security for Full Stack projects.
'
include_experience_collaborators:
type: boolean
default: false
description: 'If true, experience details retrieved via API will include information about the experience owner and collaborators.
KB: "Assign Visible Owners and Collaborators to Experiences".
'
version:
type: string
maxLength: 50
nullable: true
readOnly: true
description: 'An internal version identifier for the project''s configuration.
This version string changes whenever a modification is made that affects the tracking script''s content (e.g., updating an experience, goal, or project setting).
Format: [ISO_datetime]-[incremental_number].
'
legacy_script:
type: boolean
default: false
description: 'If true, this project is configured to use Convert''s legacy tracking script.
If false, it uses the newer, more performant v1 tracking script.
New projects default to `false`. Existing projects retain their current script setting.
KB: "How to Install the Main Tag / Convert Tracking Code / JavaScript" - "The Tracking Script vs Legacy Tracking Script".
'
ignore_unused_locations:
type: boolean
default: false
description: 'If true, locations that are not currently associated with any active experiences will be excluded from the tracking script data downloaded by visitors.
This can help reduce snippet size and improve performance.
KB: "Benefits of Archiving Unused Goals, Locations, and Audiences." (Related concept for goals).
'
personalization:
type: object
nullable: true
description: Personalization settings.
properties:
enabled:
type: boolean
default: false
description: Indicates whether personalization is enabled for this project.
tracking_script:
type: object
description: 'Settings related to the management and versioning of the Convert tracking script for this project.
Allows choosing a release strategy (manual, latest, scheduled) and viewing available/applied script versions.
KB: "Tracking Script Version Management".
'
additionalProperties: false
nullable: true
properties:
current_version:
description: The version string of the tracking script currently active for this project (e.g., "v2.11.3").
type: string
previous_version:
type: string
description: The version string of the tracking script that was active before the `current_version`. Only available if a rollback is possible (manual mode).
nullable: true
readOnly: true
available_versions:
$ref: '#/components/schemas/TrackingScriptAvailableVersions'
release:
$ref: '#/components/schemas/TrackingScriptRelease'
visitor_insights:
allOf:
- $ref: '#/components/schemas/VisitorInsightsBase'
- type: object
properties:
id:
type: string
readOnly: true
description: Id of the visitor insights
nullable: true
description: 'Settings for Convert Signals™ (Visitor Insights), which captures sessions with user frustration signals.
KB: "Understanding Convert Signals™ and signals.observer.min.js script in Convert".
'
integrations_settings:
type: object
description: Project-wide settings for various third-party integrations (e.g., Google Analytics, Crazy Egg, Hotjar). Experience-level settings can sometimes override these.
properties:
crazyegg:
description: 'Settings for Crazy Egg integration. Requires API key and secret for certain functionalities like automatically creating snapshots for variations.
KB: "Integrate Convert Experiences with Crazy Egg".
'
properties:
api_key:
type: string
maxLength
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# Full source: https://raw.githubusercontent.com/api-evangelist/convert/refs/heads/main/openapi/convert-hypotheses-api-openapi.yml