Contentstack

contentstack Experiences API

Experiences define personalized content variations delivered to specific audience segments, supporting both segmented and A/B test configurations.

GitHub OpenAPI

Operations 7

GET /experiences Get all experiences #
POST /experiences Create an experience #
GET /experiences/{id} Get an experience #
PUT /experiences/{id} Update an experience #
DELETE /experiences/{id} Delete an experience #
GET /experiences/priority Get experience priority order #
PUT /experiences/priority Update experience priority order #

Documentation

📖
Documentation
https://www.contentstack.com/docs/developers/apis/personalize-management-api

Specifications

⚙
OpenAPI
https://raw.githubusercontent.com/api-evangelist/contentstack/refs/heads/main/openapi/contentstack-experiences-api-openapi.yml

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OpenAPI Specification

contentstack-experiences-api-openapi.yml Raw ↑ 
openapi: 3.2.0
info:
  title: Contentstack Personalize Management Experiences API
  description: The Contentstack Personalize Management API provides programmatic control over the resources in a Contentstack Personalize project, including Attributes, Audiences, Events, and Experiences.
  version: v1
  contact:
    name: Contentstack Support
    url: https://www.contentstack.com/contact
  termsOfService: https://www.contentstack.com/legal/terms-of-service
servers:
- url: https://personalize-api.contentstack.com
  description: AWS North America Production Server
- url: https://eu-personalize-api.contentstack.com
  description: AWS Europe Production Server
- url: https://au-personalize-api.contentstack.com
  description: AWS Australia Production Server
- url: https://azure-na-personalize-api.contentstack.com
  description: Azure North America Production Server
- url: https://azure-eu-personalize-api.contentstack.com
  description: Azure Europe Production Server
security:
- bearerAuth: []
- authtokenAuth: []
tags:
- name: Experiences
  description: Experiences define personalized content variations delivered to specific audience segments, supporting both segmented and A/B test configurations.
paths:
  /experiences:
    get:
      operationId: getAllExperiences
      summary: Get all experiences
      description: Retrieves all experience configurations in the Personalize project, including their variant definitions and audience assignments.
      tags:
      - Experiences
      parameters:
      - $ref: '#/components/parameters/ProjectUid'
      responses:
        '200':
          description: A list of all experiences in the project.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ExperienceList'
        '401':
          $ref: '#/components/responses/Unauthorized'
    post:
      operationId: createExperience
      summary: Create an experience
      description: Creates a new experience in the Personalize project. Experiences can be of type SEGMENTED (rule-based audience targeting) or AB_TEST (split testing with traffic distribution).
      tags:
      - Experiences
      parameters:
      - $ref: '#/components/parameters/ProjectUid'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/CreateExperienceRequest'
      responses:
        '201':
          description: The newly created experience.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Experience'
        '400':
          $ref: '#/components/responses/BadRequest'
        '401':
          $ref: '#/components/responses/Unauthorized'
  /experiences/{id}:
    get:
      operationId: getExperience
      summary: Get an experience
      description: Retrieves details for a specific experience including its variants, audience assignments, status, and configuration.
      tags:
      - Experiences
      parameters:
      - $ref: '#/components/parameters/ExperienceId'
      - $ref: '#/components/parameters/ProjectUid'
      responses:
        '200':
          description: The requested experience.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Experience'
        '401':
          $ref: '#/components/responses/Unauthorized'
        '404':
          $ref: '#/components/responses/NotFound'
    put:
      operationId: updateExperience
      summary: Update an experience
      description: Updates the configuration of an existing experience including its name, variants, and audience targeting rules.
      tags:
      - Experiences
      parameters:
      - $ref: '#/components/parameters/ExperienceId'
      - $ref: '#/components/parameters/ProjectUid'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/CreateExperienceRequest'
      responses:
        '200':
          description: The updated experience.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Experience'
        '400':
          $ref: '#/components/responses/BadRequest'
        '401':
          $ref: '#/components/responses/Unauthorized'
    delete:
      operationId: deleteExperience
      summary: Delete an experience
      description: Permanently deletes an experience from the Personalize project. Only experiences in draft or inactive status can be deleted.
      tags:
      - Experiences
      parameters:
      - $ref: '#/components/parameters/ExperienceId'
      - $ref: '#/components/parameters/ProjectUid'
      responses:
        '200':
          description: Experience deleted successfully.
        '401':
          $ref: '#/components/responses/Unauthorized'
        '404':
          $ref: '#/components/responses/NotFound'
  /experiences/priority:
    get:
      operationId: getExperiencePriority
      summary: Get experience priority order
      description: Retrieves the priority ordering of all active experiences, which determines which experience takes precedence when a user qualifies for multiple experiences.
      tags:
      - Experiences
      parameters:
      - $ref: '#/components/parameters/ProjectUid'
      responses:
        '200':
          description: The current experience priority ordering.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ExperiencePriority'
        '401':
          $ref: '#/components/responses/Unauthorized'
    put:
      operationId: updateExperiencePriority
      summary: Update experience priority order
      description: Updates the priority ordering of experiences to control which experience is applied first when a user qualifies for multiple active experiences.
      tags:
      - Experiences
      parameters:
      - $ref: '#/components/parameters/ProjectUid'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/ExperiencePriority'
      responses:
        '200':
          description: Updated experience priority ordering.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ExperiencePriority'
        '401':
          $ref: '#/components/responses/Unauthorized'
components:
  responses:
    BadRequest:
      description: The request is malformed or contains invalid parameters.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
    Unauthorized:
      description: Authentication credentials are missing or invalid.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
    NotFound:
      description: The requested resource was not found.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
  schemas:
    ExperienceList:
      type: object
      description: A list of personalization experiences.
      properties:
        data:
          type: array
          description: Array of experience objects.
          items:
            $ref: '#/components/schemas/Experience'
    ExperienceVariant:
      type: object
      description: A content variant within a personalization experience.
      properties:
        uid:
          type: string
          description: Unique identifier of the variant.
        name:
          type: string
          description: Display name of the variant.
        audience_uid:
          type: string
          description: UID of the audience this variant targets (for SEGMENTED experiences).
        traffic_percentage:
          type: number
          description: Percentage of traffic assigned to this variant (for AB_TEST experiences).
          minimum: 0
          maximum: 100
    CreateExperienceRequest:
      type: object
      description: Parameters for creating or updating an experience.
      required:
      - name
      - type
      properties:
        name:
          type: string
          description: Display name for the experience.
        type:
          type: string
          description: Experience type.
          enum:
          - SEGMENTED
          - AB_TEST
        variants:
          type: array
          description: Variant definitions for the experience.
          items:
            $ref: '#/components/schemas/ExperienceVariant'
    Error:
      type: object
      description: Standard error response.
      properties:
        message:
          type: string
          description: Human-readable description of the error.
        status:
          type: integer
          description: HTTP status code.
    Experience:
      type: object
      description: A personalization experience with variant and audience configuration.
      properties:
        uid:
          type: string
          description: Unique identifier of the experience.
        name:
          type: string
          description: Display name of the experience.
        type:
          type: string
          description: Type of experience — SEGMENTED for rule-based or AB_TEST for split testing.
          enum:
          - SEGMENTED
          - AB_TEST
        status:
          type: string
          description: Current status of the experience.
          enum:
          - DRAFT
          - ACTIVE
          - INACTIVE
          - ENDED
        variants:
          type: array
          description: List of content variants included in the experience.
          items:
            $ref: '#/components/schemas/ExperienceVariant'
        created_at:
          type: string
          format: date-time
          description: ISO 8601 timestamp when the experience was created.
    ExperiencePriority:
      type: object
      description: Priority ordering of experiences for conflict resolution.
      properties:
        priority:
          type: array
          description: Ordered list of experience UIDs from highest to lowest priority.
          items:
            type: string
  parameters:
    ProjectUid:
      name: x-project-uid
      in: header
      required: true
      description: The UID of the Contentstack Personalize project.
      schema:
        type: string
    ExperienceId:
      name: id
      in: path
      required: true
      description: The unique identifier of the experience.
      schema:
        type: string
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      description: OAuth 2.0 Bearer token with personalize:manage or personalize:read scope.
    authtokenAuth:
      type: apiKey
      in: header
      name: authtoken
      description: Contentstack user authtoken for session-based authentication.
externalDocs:
  description: Contentstack Personalize Management API Documentation
  url: https://www.contentstack.com/docs/developers/apis/personalize-management-api