AppsFlyer Import audience API

openapi: 3.2.0
info:
  title: Audience Import Import audience API
  version: 1.0.0
servers:
- url: https://hq1.appsflyer.com/api/audiences-import-api/
security:
- bearerAuth: []
tags:
- name: Import audience
paths:
  /v2/{action}:
    post:
      tags:
      - Import audience
      summary: Import a new audience
      description: '> ⚠️ Important

        >

        > All API V2 tokens generated before March 10, 2026, 19:00 UTC have been revoked. If your token was generated before this date, please regenerate it. [Learn how](https://support.appsflyer.com/hc/en-us/articles/360004562377-Managing-AppsFlyer-tokens).

        '
      operationId: audience-import-post
      parameters:
      - name: action
        in: path
        description: '- To add devices: `add`

          - To remove devices: `remove`

          - To overwrite devices: `overwrite`

          > ⚠️ **Warning**

          > Using the `overwrite` action incorrectly can result in unintentional data loss

          '
        schema:
          type: string
          enum:
          - ''
          - add
          - remove
          - overwrite
        required: true
      requestBody:
        content:
          application/json:
            schema:
              required:
              - import_key
              - platform
              - devices
              type: object
              properties:
                import_key:
                  type: string
                  example: EKFH2UMC5PPCU8J7M5QQCBPKIH89E6NCOB7XQFWMC
                  description: "Unique key that identifies the audience\n- Use the same `import_key` for both the add and remove endpoints. \n"
                platform:
                  type: string
                  enum:
                  - ''
                  - ios
                  - android
                devices:
                  type: array
                  description: 'Required identifiers:

                    For **Android** audiences: `app_id` + one of: `gaid` OR `oiad` OR `imei` OR `cuid` OR `braze_id` OR `amplitude_id`

                    For **iOS** audiences: `app_id` + one of: `idfv` OR `cuid` OR `braze_id` OR `amplitude_id`

                    *Note*: `app_id` is not required for as-is audiences.

                    '
                  items:
                    $ref: '#/components/schemas/device_identifier'
        required: true
      responses:
        '200':
          description: Created audience successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/success_response'
              example:
                message: The request was successful
        '400':
          description: Bad request
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/error_response'
              examples:
                Audience exists:
                  summary: Invalid audience platform
                  value:
                    messege: Invalid audience platform, this audience is already configured for Android/iOS. To use a different platform, please create a new audience in the UI
                No app Id:
                  summary: No app_id
                  value:
                    message: X or more of your rows do not contain an app id. You must attach an app id to each row.
                No valid unique identifier:
                  summary: No valid unique identifier
                  value:
                    message: X or more of your rows does not contain a valid unique identifier
                Reached devices limit:
                  summary: Reached devices limit
                  value:
                    message: Cannot process more than Y devices per request (n devices counted in this request)
                Device list empty:
                  summary: Device list empty
                  value:
                    message: Device list cannot be empty
                Unkown device ID:
                  summary: Unkown device ID
                  value:
                    message: We couldn’t understand one or more of your device IDs
                Cannot remove:
                  summary: Cannot remove
                  value:
                    message: X or more of devices to remove contain more than one identifier per device
        '403':
          description: Forbidden
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/error_response'
              examples:
                Forbidden:
                  summary: Unauthorized request
                  value:
                    message: Forbidden
        '429':
          description: Too many requests
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/error_response'
              examples:
                TooManyRequests:
                  summary: Too many requests
                  value:
                    message: Too many requests
components:
  schemas:
    success_response:
      required:
      - message
      properties:
        message:
          type: string
    error_response:
      required:
      - message
      properties:
        message:
          type: string
    device_identifier:
      type: object
      properties:
        app_id:
          type: string
        idfv:
          type: string
        idfa:
          type: string
        gaid:
          type: string
        oaid:
          type: string
        imei:
          type: string
        cuid:
          type: string
        emails:
          type: string
        phone:
          type: string
        phone_e164:
          type: string
        braze_id:
          type: string
        amplitude_id:
          type: string
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      bearerFormat: JWT
      description: '**Important: API V2 Token Revocation**

        All API V2 tokens generated before March 10, 2026, 19:00 UTC have been revoked. If your token was generated before this date, please regenerate it. [Learn how](https://support.appsflyer.com/hc/en-us/articles/360004562377-Managing-AppsFlyer-tokens).


        Token required for authorization. Please refer to [this link](https://support.appsflyer.com/hc/en-us/articles/360004562377) for instructions on how to obtain the token.

        '