Adobe Suite Marketing actions API

Marketing actions, in the context of Data Governance, are actions that an Experience Platform data consumer takes, for which there is a need to check for violations of data usage policies.

Business capability
Data Governance Management BC-610.10

Operations 6

GET /marketingActions/core List core marketing actions #
GET /marketingActions/core/{MARKETING_ACTION_NAME} Retrieve a core marketing action #
GET /marketingActions/custom List custom marketing actions #
GET /marketingActions/custom/{MARKETING_ACTION_NAME} Retrieve a custom marketing action #
PUT /marketingActions/custom/{MARKETING_ACTION_NAME} Create or update a custom marketing action #
DELETE /marketingActions/custom/{MARKETING_ACTION_NAME} Delete a custom marketing action #

Documentation

📖
Documentation
https://developer.adobe.com/photoshop/api/docs/
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Authentication
https://developer.adobe.com/developer-console/docs/guides/authentication/
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https://developer.adobe.com/lightroom/api/docs/
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https://developer.adobe.com/indesign/docs/
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Documentation
https://developer.adobe.com/document-services/docs/overview/pdf-services-api/
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Documentation
https://developer.adobe.com/document-services/docs/overview/pdf-extract-api/
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GettingStarted
https://developer.adobe.com/document-services/docs/overview/pdf-extract-api/gettingstarted/
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https://developer.adobe.com/document-services/docs/overview/pdf-accessibility-auto-tag-api/
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https://developer.adobe.com/analytics-apis/docs/
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APIReference
https://developer.adobe.com/analytics-apis/docs/2.0/
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Documentation
https://developer.adobe.com/firefly-services/docs/
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APIReference
https://developer.adobe.com/firefly-services/docs/api/
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https://developer.adobe.com/audio-video-firefly-services/
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GettingStarted
https://developer.adobe.com/audio-video-firefly-services/getting-started/
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Documentation
https://developer.adobe.com/creative-cloud-libraries/docs/
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APIReference
https://developer.adobe.com/creative-cloud-libraries/docs/api/
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https://developer.adobe.com/express/embed-sdk/docs/guides/
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APIReference
https://developer.adobe.com/express/embed-sdk/docs/v4/
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GettingStarted
https://developer.adobe.com/express/embed-sdk/docs/guides/quickstart/
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Documentation
https://developer.adobe.com/experience-platform-apis/
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GettingStarted
https://experienceleague.adobe.com/en/docs/experience-platform/landing/platform-apis/api-guide
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Documentation
https://developer.adobe.com/marketo-apis/
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Authentication
https://experienceleague.adobe.com/en/docs/marketo-developer/marketo/rest/authentication
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https://developer.adobe.com/commerce/docs/
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https://developer.adobe.com/commerce/webapi/get-started/
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https://developer.adobe.com/experience-cloud/cloud-manager/
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https://developer.adobe.com/journey-optimizer-apis/
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https://developer.adobe.com/workfront-apis/
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Documentation
https://developer.adobe.com/firefly-services/docs/substance3d/
📖
Documentation
https://developer.adobe.com/data-collection-apis/
📖
Documentation
https://developer.adobe.com/adobe-status/
📖
Documentation
https://developer.adobe.com/vip-marketplace/

Specifications

Other Resources

🔗
Pricing
https://developer.adobe.com/document-services/pricing/
🔗
SDKs
https://developer.adobe.com/document-services/docs/overview/pdf-services-api/sdks/
🔗
ReleaseNotes
https://developer.adobe.com/document-services/docs/overview/pdf-services-api/releasenotes
🔗
Guides
https://developer.adobe.com/analytics-apis/docs/2.0/guides/
🔗
Guides
https://developer.adobe.com/firefly-services/docs/guides/
🔗
Usage Notes
https://developer.adobe.com/audio-video-firefly-services/getting_started/usage/
🔗
Overview
https://developer.adobe.com/creative-cloud-libraries/docs/overview/
🔗
Integration Guide
https://developer.adobe.com/creative-cloud-libraries/docs/integrate/
🔗
API Fundamentals
https://experienceleague.adobe.com/en/docs/experience-platform/landing/platform-apis/api-fundamentals
🔗
Developer Guide
https://experienceleague.adobe.com/en/docs/marketo-developer/marketo/home
🔗
REST API
https://experienceleague.adobe.com/en/docs/marketo-developer/marketo/rest/rest-api
🔗
REST API
https://developer.adobe.com/commerce/webapi/rest/
🔗
GraphQL API
https://developer.adobe.com/commerce/webapi/graphql-api/
🔗
REST API Reference
https://developer.adobe.com/commerce/webapi/reference/rest/paas/
🔗
GraphQL
https://raw.githubusercontent.com/api-evangelist/adobe-suite/refs/heads/main/graphql/adobe-suite-graphql.md
🔗
Webhooks
https://developer.adobe.com/experience-cloud/cloud-manager/guides/getting-started/create-event-integration/
🔗
StatusPage
https://status.adobe.com/

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OpenAPI Specification

adobe-suite-marketing-actions-api-openapi.yml Raw ↑
openapi: 3.2.0
info:
  title: Policy Service Marketing actions API
  description: Adobe Experience Platform Data Governance simplifies and streamlines the process of categorizing data and creating data usage policies.
  version: '1.0'
servers:
- url: //{environment}.adobe.io/data/foundation/dulepolicy
  variables:
    environment:
      default: platform
      enum:
      - platform
      - platform-stage
tags:
- name: Marketing actions
  description: Marketing actions, in the context of Data Governance, are actions that an Experience Platform data consumer takes, for which there is a need to check for violations of data usage policies.
paths:
  /marketingActions/core:
    get:
      tags:
      - Marketing actions
      summary: List core marketing actions
      description: '>**NOTE**: For more information on using this operation, see the marketing actions endpoint guide on Experience League.'
      operationId: listCoreMarketingActions
      parameters:
      - name: Authorization
        in: header
        description: The access token which can be copied from your Experience Platform integration, prefixed with "Bearer ". For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-api-key
        in: header
        description: The API key which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-gw-ims-org-id
        in: header
        description: The Organization ID which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-sandbox-name
        in: header
        description: The name of the sandbox in which the operation will take place. See the [sandboxes overview documentation](https://adobe.com/go/sandbox-overview-en) for more information.
        required: true
        schema:
          type: string
      - name: property
        in: query
        description: 'Filters responses based on whether a specific property exists, or whose value passes a conditional expression (e.g. `?property=name==C1`). Only the `name` property is supported for core resources. For custom resources, additional supported property values include `status`, `created`, `createdClient`, `createdUser`, `updated`, `updatedClient`, and `updatedUser`. '
        schema:
          type: string
      - name: orderby
        in: query
        description: A comma-separated list of properties by which the returned list of resources will be sorted.
        style: form
        explode: false
        schema:
          type: array
          items:
            type: string
      - name: start
        in: query
        description: 'Indicates the pagination value for the returned list. This value should be obtained from a previous call''s `_page.next` property. Should be omitted for a first page of results. '
        schema:
          type: string
      - name: limit
        in: query
        description: A positive integer, indicating the number of results to limit the response to.
        schema:
          type: integer
      responses:
        '200':
          description: A successful response returns a list of core marketing actions.
          x-summary: Core marketing actions retrieved successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CoreMarketingActionsPage'
  /marketingActions/core/{MARKETING_ACTION_NAME}:
    get:
      tags:
      - Marketing actions
      summary: Retrieve a core marketing action
      description: '>**NOTE**: For more information on using this operation, see the marketing actions endpoint guide on Experience League.'
      operationId: retrieveCoreMarketingAction
      parameters:
      - name: MARKETING_ACTION_NAME
        in: path
        description: The name of the marketing action to be retrieved.
        required: true
        schema:
          type: string
      - name: Authorization
        in: header
        description: The access token which can be copied from your Experience Platform integration, prefixed with "Bearer ". For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-api-key
        in: header
        description: The API key which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-gw-ims-org-id
        in: header
        description: The Organization ID which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-sandbox-name
        in: header
        description: The name of the sandbox in which the operation will take place. See the [sandboxes overview documentation](https://adobe.com/go/sandbox-overview-en) for more information.
        required: true
        schema:
          type: string
      responses:
        '200':
          description: A successful response returns the details of the retrieved marketing action.
          x-summary: Marketing action retrieved successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CoreMarketingActionResponse'
        '404':
          description: No marketing action was found for the given name.
          x-summary: Marketing action not found
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CoreMarketingActionNotFound'
  /marketingActions/custom:
    get:
      tags:
      - Marketing actions
      summary: List custom marketing actions
      description: '>**NOTE**: For more information on using this operation, see the marketing actions endpoint guide on Experience League.'
      operationId: listCustomMarketingActions
      parameters:
      - name: Authorization
        in: header
        description: The access token which can be copied from your Experience Platform integration, prefixed with "Bearer ". For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-api-key
        in: header
        description: The API key which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-gw-ims-org-id
        in: header
        description: The Organization ID which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-sandbox-name
        in: header
        description: The name of the sandbox in which the operation will take place. See the [sandboxes overview documentation](https://adobe.com/go/sandbox-overview-en) for more information.
        required: true
        schema:
          type: string
      - name: property
        in: query
        description: 'Filters responses based on whether a specific property exists, or whose value passes a conditional expression (e.g. `?property=name==C1`). Only the `name` property is supported for core resources. For custom resources, additional supported property values include `status`, `created`, `createdClient`, `createdUser`, `updated`, `updatedClient`, and `updatedUser`. '
        schema:
          type: string
      - name: orderby
        in: query
        description: A comma-separated list of properties by which the returned list of resources will be sorted.
        style: form
        explode: false
        schema:
          type: array
          items:
            type: string
      - name: start
        in: query
        description: 'Indicates the pagination value for the returned list. This value should be obtained from a previous call''s `_page.next` property. Should be omitted for a first page of results. '
        schema:
          type: string
      - name: limit
        in: query
        description: A positive integer, indicating the number of results to limit the response to.
        schema:
          type: integer
      responses:
        '200':
          description: A successful response returns a list of custom marketing actions.
          x-summary: Custom marketing actions retrieved successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MarketingActionsPageCustom'
  /marketingActions/custom/{MARKETING_ACTION_NAME}:
    get:
      tags:
      - Marketing actions
      summary: Retrieve a custom marketing action
      description: '>**NOTE**: For more information on using this operation, see the marketing actions endpoint guide on Experience League.'
      operationId: retrieveCustomMarketingAction
      parameters:
      - name: MARKETING_ACTION_NAME
        in: path
        description: The name of the marketing action to be retrieved.
        required: true
        schema:
          type: string
      - name: Authorization
        in: header
        description: The access token which can be copied from your Experience Platform integration, prefixed with "Bearer ". For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-api-key
        in: header
        description: The API key which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-gw-ims-org-id
        in: header
        description: The Organization ID which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-sandbox-name
        in: header
        description: The name of the sandbox in which the operation will take place. See the [sandboxes overview documentation](https://adobe.com/go/sandbox-overview-en) for more information.
        required: true
        schema:
          type: string
      responses:
        '200':
          description: A successful response returns the details of the marketing action.
          x-summary: Custom marketing action retrieved successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MarketingActionResponseCustom'
        '404':
          description: No marketing action was found for the given name.
          x-summary: Custom marketing action not found
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CustomMarketingActionNotFound'
    put:
      tags:
      - Marketing actions
      summary: Create or update a custom marketing action
      description: 'You can use this endpoint to create or update a custom marketing action. If the marketing action with the given name does not exist, it will create a new marketing action. If the marketing action with the given name exists, it will update the existing marketing action.

        >**NOTE**: For more information on using this operation, see the marketing actions endpoint guide on Experience League.'
      operationId: createOrUpdateCustomMarketingAction
      parameters:
      - name: MARKETING_ACTION_NAME
        in: path
        description: The name of the marketing action to be created or updated.
        required: true
        schema:
          type: string
      - name: Authorization
        in: header
        description: The access token which can be copied from your Experience Platform integration, prefixed with "Bearer ". For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-api-key
        in: header
        description: The API key which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-gw-ims-org-id
        in: header
        description: The Organization ID which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-sandbox-name
        in: header
        description: The name of the sandbox in which the operation will take place. See the [sandboxes overview documentation](https://adobe.com/go/sandbox-overview-en) for more information.
        required: true
        schema:
          type: string
      - name: Content-Type
        in: header
        description: The type of content being sent in the body of the request. In POST, PUT, or PATCH requests to the Policy Service API, the value must be set to `application/json`.
        required: true
        schema:
          type: string
      requestBody:
        description: Details for the new or updated marketing action.
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/MarketingActionRequest'
        required: true
      responses:
        '200':
          description: If the marketing action name indicated by the request path exists in the system, the existing entity is updated. A successful response returns details of the marketing action, indicating the entity was successfully updated.
          x-summary: Custom marketing action updated successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MarketingActionResponse'
        '201':
          description: If the marketing action name indicated by the request path does not exist in the system, a new entity is created. A successful response returns details of the marketing action, indicating the entity was successfully created.
          x-summary: Custom marketing action created successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MarketingActionResponse'
        '400':
          description: There was an error regarding the fields sent in the request payload. This occurs if the required "name" field is missing or malformed.
          x-summary: Invalid request payload
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CreateMarketingActionError'
      x-codegen-request-body-name: body
    delete:
      tags:
      - Marketing actions
      summary: Delete a custom marketing action
      description: '>**NOTE**: For more information on using this operation, see the marketing actions endpoint guide on Experience League.'
      operationId: deleteCustomMarketingAction
      parameters:
      - name: MARKETING_ACTION_NAME
        in: path
        description: The name of the marketing action to be deleted.
        required: true
        schema:
          type: string
      - name: Authorization
        in: header
        description: The access token which can be copied from your Experience Platform integration, prefixed with "Bearer ". For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-api-key
        in: header
        description: The API key which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-gw-ims-org-id
        in: header
        description: The Organization ID which can be copied from your Experience Platform integration. For more information on how to obtain this value, visit the [authentication tutorial](http://www.adobe.com/go/platform-api-authentication-en).
        required: true
        schema:
          type: string
      - name: x-sandbox-name
        in: header
        description: The name of the sandbox in which the operation will take place. See the [sandboxes overview documentation](https://adobe.com/go/sandbox-overview-en) for more information.
        required: true
        schema:
          type: string
      responses:
        '200':
          description: A successful response returns an empty body, indicating the entity was deleted.
          x-summary: Marketing action deleted successfully
          content: {}
        '404':
          description: No marketing action was found for the given name.
          x-summary: Marketing action not found
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CustomMarketingActionNotFound'
components:
  schemas:
    _links:
      type: object
      properties:
        _links:
          type: object
          properties:
            self:
              type: object
              properties:
                href:
                  type: string
                  description: The URI reference that clients may use to obtain this resource. Typically this URL ends with the `name` or `id` property of the resource.
                  format: uri
                  example: https://platform.adobe.io:443/data/foundation/dulepolicy/policies/core/corepolicy_0003
          description: Contains the URI reference that clients may use to obtain this resource.
    NotFoundError:
      allOf:
      - $ref: '#/components/schemas/Error'
      - type: object
        example:
          type: /placeholder/type/uri
          status: 404
          title: NotFound
    CustomMarketingActionNotFound:
      allOf:
      - $ref: '#/components/schemas/NotFoundError'
      - type: object
        example:
          type: string
          detail: https://platform.adobe.io:443/marketingActions/custom/marketingActionName not found
    CoreMarketingActionNotFound:
      allOf:
      - $ref: '#/components/schemas/NotFoundError'
      - type: object
        example:
          type: string
          detail: https://platform.adobe.io:443/marketingActions/core/marketingActionName not found
    MarketingActionRequest:
      required:
      - name
      type: object
      properties:
        name:
          type: string
          description: The name of the marketing action, which also acts as its unique identifier.
          example: analyticsDB
        description:
          type: string
          description: A description for the marketing action.
          example: Push data to external database for analytics.
    PagingProperties:
      type: object
      properties:
        _page:
          type: object
          properties:
            count:
              type: integer
              description: The number of resources returned.
              example: 1
          description: Contains a `count` property for the number of resources returned.
    MarketingActionsPageCustom:
      allOf:
      - $ref: '#/components/schemas/PagingProperties'
      - type: object
        properties:
          children:
            type: array
            description: Contains the returned custom marketing actions.
            items:
              $ref: '#/components/schemas/MarketingActionResponseCustom'
    BadRequestError:
      allOf:
      - $ref: '#/components/schemas/Error'
      - type: object
        example:
          type: /placeholder/type/uri
          status: 400
          title: BadRequest
    CoreMarketingActionsPage:
      allOf:
      - $ref: '#/components/schemas/PagingProperties'
      - $ref: '#/components/schemas/_linksPagingCoreMarketingActions'
      - type: object
        properties:
          children:
            type: array
            description: Contains the returned marketing actions.
            items:
              $ref: '#/components/schemas/CoreMarketingActionResponse'
    ServiceProperties:
      properties:
        imsOrg:
          type: string
          description: The ID of the IMS Organization which maintains this resource. If the resource is a core resource (defined by Adobe), this value is set to "core".
          example: '{IMS_ORG}'
        sandboxName:
          type: string
          description: The name of the Platform sandbox that contains the resource.
          example: prod
        created:
          type: integer
          description: A timestamp in milliseconds when this resource was originally created.
          format: int64
          example: 1529696681413
        createdClient:
          type: string
          description: The ID of the client that originally created this resource.
          example: '{CLIENT_ID}'
        createdUser:
          type: string
          description: The user that originally created this resource.
          example: '{USER_ID}'
        updated:
          type: integer
          description: A timestamp when this resource was last updated.
          format: int64
          example: 1529697651972
        updatedClient:
          type: string
          description: The ID of the client that last updated this resource.
          example: '{CLIENT_ID}'
        updatedUser:
          type: string
          description: The ID of the user that last updated this resource.
          example: '{USER_ID}'
      allOf:
      - $ref: '#/components/schemas/_links'
    Error:
      type: object
      properties:
        type:
          type: string
          description: A placeholder value for the error type.
          example: /placeholder/type/uri
        status:
          type: integer
          description: The HTTP status associated with the error.
          format: int32
        title:
          type: string
          description: The error title.
        detail:
          type: string
          description: A description of the error.
    MarketingActionResponse:
      allOf:
      - $ref: '#/components/schemas/MarketingActionRequest'
      - $ref: '#/components/schemas/ServiceProperties'
    MarketingActionResponseCustom:
      allOf:
      - $ref: '#/components/schemas/MarketingActionResponse'
      - type: object
        properties:
          _links:
            type: object
            properties:
              self:
                type: object
                properties:
                  href:
                    type: string
                    example: https://platform.adobe.io:443/data/foundation/dulepolicy/marketingActions/custom/analyticsDB
    _linksMarketingAction:
      allOf:
      - $ref: '#/components/schemas/_links'
    _linksPaging:
      type: object
      properties:
        _links:
          type: object
          properties:
            _page:
              type: object
              properties:
                href:
                  type: string
                  description: The URL template.
                  format: uri
                templated:
                  type: string
                  description: When present and set to `true`, indicates that this is a templated URL.
          description: Contains a templated URL for clients to obtain this resource.
    _linksPagingCoreMarketingActions:
      allOf:
      - $ref: '#/components/schemas/_linksPaging'
    CoreMarketingActionResponse:
      properties:
        name:
          type: string
          description: The name of the marketing action, which also acts as a unique identifier.
          example: exportToThirdParty
        friendlyName:
          type: string
          description: A friendly display name for for the marketing action.
          example: Export to Third Party
      allOf:
      - $ref: '#/components/schemas/_linksMarketingAction'
    CreateMarketingActionError:
      allOf:
      - $ref: '#/components/schemas/BadRequestError'
      - type: object
        example:
          type: string
          detail: 'Unable to parse MarketingActionRequest: No usable value for name. Did not find value which can be converted into java.lang.String'
x-original-swagger-version: '2.0'