Yelp privacy & data

First and last name Email address Physical address Zip code Gender Phone number Birth date Profile photo

location (including geolocation, beacon based location, and GPS location)

your searches, page views, transactions, and device details like IP address and mobile carrier

browser type, type of device, browser language, IP address, WiFi information such as SSID, mobile carrier, phone number, unique device identifier, advertising identifier

We may monitor or track your actions when you send or receive messages using the Service

payment information

providing the Service’s functionality, fulfilling your requests, improving the Service

displaying advertising

personalizing your experience

enhancing the security of the Service

complying with legal obligations

Yelp retains information for as long as reasonably necessary for the purposes for which it was collected, or as otherwise permitted or required by law.

These steps include use of Standard Contractual Clauses for transfers of personal information between our group companies

You can request that we delete personal information associated with your account. Instructions on how to make a deletion request are available here .

the right to access your personal data

the right to request that we correct, update, or delete your personal data

You can object to the processing of your personal information

ask us to restrict processing of your personal information

request portability of your personal information

you can withdraw your consent at any time

Residents of certain states have the right to opt-out of targeted behavioral advertising

Yelp does not sell your personal information and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law.