ezStats privacy & data

Our customers (data controller).

Account information: name, email address, company name, and password (stored in hashed form)

Billing information: plan, billing address, and payment details, which are processed by our payment processors.

aggregated and event-level analytics such as pages viewed, referring source, UTM parameters, browser and device type, screen size, country or region, visit duration, click and scroll behavior for heatmaps, and goal completions.

Service usage data: log data such as login timestamps, dashboard activity, feature usage, IP address, and browser type

Communications: messages you send to support and responses to surveys

Company identification: for customers using this feature, we associate visits with companies or organizations (firmographic data such as company name, industry, and size).

Provide, operate, maintain, and secure the Service

Process payments and manage subscriptions

We use visitor analytics data only to provide the Service to the customer whose website generated it, and to maintain the security and integrity of the Service.

Some features use artificial intelligence to generate insights and recommendations from your analytics data, which may include imported GA4 or Search Console data.

Send product updates and marketing communications, which you can opt out of at any time

Cached report data retrieved from Google is deleted within 30 days.

When you close your account, all Google user data is deleted within 30 days, except where retention is required by law.

When you close your account, we delete or anonymize your analytics data within a reasonable period, except where retention is required by law.

Account and billing records: retained for the life of your account and afterward as required for legal, tax, and accounting purposes

data for EU customers is stored on servers located in the EU

data for US customers is stored on servers located in the US

Where personal data is transferred across borders, we use appropriate safeguards such as Standard Contractual Clauses where required.

Service providers that help us operate the Service, such as cloud hosting, payment processing, email delivery, and customer support tools, under contracts that restrict their use of the data

For customers that require a GDPR Article 28 data processing agreement, our Data Processing Addendum is available for eligible plans.

You can delete imported GA4 data at any time from your settings or by contacting [email protected] .

Access the personal data we hold about you

Correct inaccurate personal data

Delete your personal data

Export your data in a portable format

Object to or restrict certain processing

Withdraw consent where processing is based on consent, including by disconnecting Google integrations

Opt out of marketing emails using the unsubscribe link or your account settings

We do not sell personal information, visitor analytics data, or Google user data, and we do not use analytics data for advertising or share it with ad networks or data brokers.