Biofidelity privacy & data

Biofidelity acts as the data controller for the personal information described in this Privacy Notice.

Identity Data includes first name, last name, username or similar identifier, marital status, title, date of birth, gender

Contact Data includes billing address, address, email address and telephone numbers

Transaction Data: includes details about payments and other details of products and services bought from us.

Technical Data: includes internet protocol (IP) address, login data, browser type and version, time zone setting and location

Usage Data: includes information about how individuals use our website, your search queries on the Site and online activity

browser plug-in types and versions, operating system and platform and other technology on the devices used to access our website.

Information about your health, including medical conditions, disabilities, and health or sickness records.

Employment Data: employer, organization and job title, billing address, work email address

Communications Data : includes Records and copies of your correspondence (including email addresses)

To provide our services: Manage accounts, fulfil transactions, or perform a contract with you or at your request

Marketing: Provide promotional information about services and updates (general marketing)

Cookies: Collect and analyse information about website usage to improve user experience and functionality

Recruitment and job applications: Process applications, schedule interviews, and assess suitability for roles

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected

Where required, we implement legal safeguards such as Standard Contractual Clauses (SCCs) or other approved mechanisms

we securely delete, anonymise, or archive personal data in accordance with applicable data protection laws

the right to access, correct, update, or delete your data

Rectification of personal data – this right enables you to have any incomplete or inaccurate data we hold about you corrected

Erasure of personal data – You can ask us to delete or remove your personal information in some circumstances

Restriction of processing personal data – this enables you to ask us to suspend the processing of your personal data

Objection to processing of personal data – you can ask us to stop processing your personal information

Portability – you have the right to have personal data we hold about you transferred securely to another service provider in electronic form.

You can withdraw consent at any time where we are relying on consent to process your personal data.

Right to Opt-Out of Sale or Sharing : The right to opt-out of the sale or sharing of personal information for purposes such as targeted advertising or profiling.