AppsFlyer privacy & data

AppsFlyer is deemed a ‘data processor’ while its Customers are deemed ‘data controllers’.

IP address (which may also provide general location information), User agent, IDFA (identifier for advertisers), Android ID (in Android devices)

names and contact details of Customer employees and representatives who are using the Services (e.g. email, phone number and address)

billing information

clicks on Customer ads, ad impressions viewed

browser type, device type and model, CPU, system language, memory, OS version

to provide such Customer with the Services they have subscribed for

to detect fraud (such matched data and fraud data, collectively, the, “ Platform Data ”) in order to ensure more accurate attribution measurement and ad fraud protection for Customers using the Services

AppsFlyer will not retain: (i) End User Data for more than twenty-four months except where otherwise directed by Customers or required or allowed by law

for more time than is needed to serve the legitimate business need for which it was collected

any data transfers to the United States will be governed by the Standard Contractual Clauses as set forth in our DPA with the relevant service provider.

The right to access certain information about you that we process

The right to have certain Information erased

The right to lodge a complaint with the appropriate data protection authority