Consumer Products · Example Payload

Consumer Product Food Example

Classic salted potato chips made from potatoes, vegetable oil, and salt.

Consumer ProductsCPGProduct DataRetailGTINBarcodeProduct CatalogPIMSyndicationSchema.org Product

Consumer Product Food Example is an example object payload from Consumer Products, with 23 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

gtinskunamebrandmanufacturercategorygpcBrickCodedescriptionimagenetContentcountryOfOriginlanguagetargetMarketlifecycleStatusidentifiersingredientsallergenslabelsnutritionpackagingpricedigitalLinkUrlmodified

Example Payload

Raw ↑ 
{
  "gtin": "00028400090452",
  "sku": "PEP-LAYS-CLASSIC-225G",
  "name": "Lay's Classic Potato Chips, 225 g",
  "brand": "Lay's",
  "manufacturer": "PepsiCo (Frito-Lay)",
  "category": "Salty Snacks / Potato Chips",
  "gpcBrickCode": "10000220",
  "description": "Classic salted potato chips made from potatoes, vegetable oil, and salt.",
  "image": "https://cdn.example.com/products/lays-classic-225g.jpg",
  "netContent": {
    "value": 225,
    "unit": "g"
  },
  "countryOfOrigin": "US",
  "language": "en-US",
  "targetMarket": ["US", "CA"],
  "lifecycleStatus": "Active",
  "identifiers": [
    {
      "type": "GTIN",
      "value": "00028400090452",
      "issuingAuthority": "GS1 US",
      "primary": true
    },
    {
      "type": "UPC",
      "value": "028400090452",
      "issuingAuthority": "GS1 US",
      "primary": false
    }
  ],
  "ingredients": "Potatoes, Vegetable Oil (Sunflower, Corn, and/or Canola Oil), Salt.",
  "allergens": [],
  "labels": ["Gluten Free"],
  "nutrition": {
    "servingSize": {
      "value": 28,
      "unit": "g",
      "description": "About 15 chips (28 g)"
    },
    "servingsPerContainer": 8,
    "energyKcal": 160,
    "totalFatG": 10,
    "saturatedFatG": 1.5,
    "transFatG": 0,
    "cholesterolMg": 0,
    "sodiumMg": 170,
    "totalCarbohydrateG": 15,
    "dietaryFiberG": 1,
    "totalSugarsG": 0,
    "addedSugarsG": 0,
    "proteinG": 2,
    "nutriScore": "D",
    "novaGroup": 4
  },
  "packaging": {
    "material": "Metallized Polypropylene Film",
    "recyclable": false,
    "weight": {
      "value": 8,
      "unit": "g"
    }
  },
  "price": {
    "amount": 4.99,
    "currency": "USD"
  },
  "digitalLinkUrl": "https://id.gs1.org/01/00028400090452",
  "modified": "2026-05-23T10:00:00Z"
}