Circana Market Intelligence
Unified market intelligence workflow combining POS data, market share analytics, consumer panel insights, brand performance, and reporting capabilities for brand managers, category managers, and market researchers.
What You Can Do
MCP Tools
get-pos-data
Retrieve point-of-sale data for a product category and time period
get-market-share
Retrieve market share data for brands in a product category
get-consumer-purchases
Retrieve aggregated consumer purchase data from panel surveys
get-consumer-segments
Retrieve consumer segmentation data based on purchase behavior
list-categories
List all available product categories in Circana taxonomy
get-category
Get detailed information about a specific product category
list-brands
List brands within a specific product category
get-brand
Get detailed brand information including market presence
list-retailers
List retailers covered in Circana measurement universe
list-reports
List available analytics reports
create-report
Create a new analytics report for a category and time period
get-report
Get report status and details
create-export
Create a data export job in CSV, Excel, JSON, or Parquet format
get-export
Check data export status and get download URL