ExactTarget

ExactTarget was an email and digital marketing SaaS company founded in 2000 in Indianapolis that IPO'd in 2012 and was acquired by Salesforce in 2013 for roughly $2.5 billion. Its "Fuel" developer platform and the ExactTarget API (SOAP plus REST, covering email, subscribers, triggered sends, data extensions and journeys) became the technical core of what is now the Salesforce Marketing Cloud API. The ExactTarget brand and its exacttarget.com domain are fully retired: the domain 301-redirects to Salesforce Marketing Cloud, and there is no independent ExactTarget developer portal, documentation, or live API surface to enrich. This profile is retained as a historical company record; any live API work belongs under the Salesforce Marketing Cloud successor.

ExactTarget is profiled on the APIs.io network. Tagged areas include Company, Email Marketing, Marketing Automation, Digital Marketing, and SaaS.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyEmail MarketingMarketing AutomationDigital MarketingSaaSCustomer EngagementAcquired

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

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Source (apis.yml)

aid: exacttarget
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/exacttarget.png
name: ExactTarget
description: 'ExactTarget was an email and digital marketing SaaS company founded in 2000 in Indianapolis that IPO''d in 2012
  and was acquired by Salesforce in 2013 for roughly $2.5 billion. Its "Fuel" developer platform and the ExactTarget API (SOAP
  plus REST, covering email, subscribers, triggered sends, data extensions and journeys) became the technical core of what
  is now the Salesforce Marketing Cloud API. The ExactTarget brand and its exacttarget.com domain are fully retired: the domain
  301-redirects to Salesforce Marketing Cloud, and there is no independent ExactTarget developer portal, documentation, or
  live API surface to enrich. This profile is retained as a historical company record; any live API work belongs under the
  Salesforce Marketing Cloud successor.'
url: https://raw.githubusercontent.com/api-evangelist/exacttarget/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: salesforce
x-acquired-year: '2013'
x-successor: Salesforce Marketing Cloud
x-domain-redirects-to: https://www.salesforce.com/products/marketing-cloud/
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Email Marketing
- Marketing Automation
- Digital Marketing
- SaaS
- Customer Engagement
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence