VaynerMedia Blocks API

openapi: 3.2.0
info:
  title: VaynerMedia WordPress Content Blocks API
  version: wp/v2
  summary: Public read surface of the WordPress REST API served at vaynermedia.com/wp-json/.
  description: 'VaynerMedia runs vaynermedia.com on self-hosted WordPress (WP Engine) and leaves the WordPress REST API open for anonymous reads. This document describes the portion of that API that is actually callable without credentials: the wp/v2 content collections, the site''s two custom post types (case_study, salient_g_sections), the Popup Maker types, and the registry endpoints.


    It was DERIVED from the provider''s own machine-readable route index at https://vaynermedia.com/wp-json/ (365 registered routes) on 2026-08-12 — every path, parameter, type, default and enum below is copied from that document. VaynerMedia does not publish an OpenAPI itself, and this is not a product API: it is the content surface of the agency''s marketing site. Write methods (POST/PUT/PATCH/DELETE) are registered but reject anonymous callers, and are deliberately excluded. Routes that returned 401/403 anonymously (templates, template-parts, menu-items, settings, navigation revisions, users) are excluded for the same reason.'
  contact:
    name: VaynerMedia
    url: https://vaynermedia.com/connect/
  x-derived-from: https://vaynermedia.com/wp-json/
  x-derived-on: '2026-08-12'
  x-upstream-documentation: https://developer.wordpress.org/rest-api/
servers:
- url: https://vaynermedia.com/wp-json
  description: Production WordPress REST API for vaynermedia.com
security: []
tags:
- name: Blocks
  description: Salient theme global sections (custom post type).
paths:
  /wp/v2/blocks:
    get:
      operationId: list_blocks
      summary: List blocks
      description: Reusable editor blocks. Read-only for anonymous callers; the collection also accepts POST for authenticated editors, which is not documented here.
      tags:
      - Blocks
      parameters:
      - name: after
        in: query
        description: Limit response to posts published after a given ISO8601 compliant date.
        schema:
          type: string
          format: date-time
      - name: before
        in: query
        description: Limit response to posts published before a given ISO8601 compliant date.
        schema:
          type: string
          format: date-time
      - name: context
        in: query
        description: Scope under which the request is made; determines fields present in response.
        schema:
          type: string
          enum:
          - view
          - embed
          - edit
          default: view
      - name: exclude
        in: query
        description: Ensure result set excludes specific IDs.
        style: form
        explode: false
        schema:
          type: array
          default: []
          items:
            type: integer
      - name: include
        in: query
        description: Limit result set to specific IDs.
        style: form
        explode: false
        schema:
          type: array
          default: []
          items:
            type: integer
      - name: modified_after
        in: query
        description: Limit response to posts modified after a given ISO8601 compliant date.
        schema:
          type: string
          format: date-time
      - name: modified_before
        in: query
        description: Limit response to posts modified before a given ISO8601 compliant date.
        schema:
          type: string
          format: date-time
      - name: offset
        in: query
        description: Offset the result set by a specific number of items.
        schema:
          type: integer
      - name: order
        in: query
        description: Order sort attribute ascending or descending.
        schema:
          type: string
          enum:
          - asc
          - desc
          default: desc
      - name: orderby
        in: query
        description: Sort collection by post attribute.
        schema:
          type: string
          enum:
          - author
          - date
          - id
          - include
          - modified
          - parent
          - relevance
          - slug
          - include_slugs
          - title
          default: date
      - name: page
        in: query
        description: Current page of the collection.
        schema:
          type: integer
          default: 1
          minimum: 1
      - name: per_page
        in: query
        description: Maximum number of items to be returned in result set.
        schema:
          type: integer
          default: 10
          minimum: 1
          maximum: 100
      - name: search
        in: query
        description: Limit results to those matching a string.
        schema:
          type: string
      - name: search_columns
        in: query
        description: Array of column names to be searched.
        style: form
        explode: false
        schema:
          type: array
          default: []
          items:
            type: string
            enum:
            - post_title
            - post_content
            - post_excerpt
      - name: search_semantics
        in: query
        description: How to interpret the search input.
        schema:
          type: string
          enum:
          - exact
      - name: slug
        in: query
        description: Limit result set to posts with one or more specific slugs.
        style: form
        explode: false
        schema:
          type: array
          items:
            type: string
      - name: status
        in: query
        description: Limit result set to posts assigned one or more statuses.
        style: form
        explode: false
        schema:
          type: array
          default: publish
          items:
            type: string
            enum:
            - publish
            - future
            - draft
            - pending
            - private
            - trash
            - auto-draft
            - inherit
            - request-pending
            - request-confirmed
            - request-failed
            - request-completed
            - email_sent
            - email_failed
            - email_scheduled
            - any
      - name: tax_relation
        in: query
        description: Limit result set based on relationship between multiple taxonomies.
        schema:
          type: string
          enum:
          - AND
          - OR
      - name: wp_pattern_category
        in: query
        description: Limit result set to items with specific terms assigned in the wp_pattern_category taxonomy.
        schema:
          type:
          - object
          - array
      - name: wp_pattern_category_exclude
        in: query
        description: Limit result set to items except those with specific terms assigned in the wp_pattern_category taxonomy.
        schema:
          type:
          - object
          - array
      responses:
        '200':
          description: A list of blocks.
          headers:
            X-WP-Total:
              description: Total number of matching records.
              schema:
                type: integer
            X-WP-TotalPages:
              description: Total number of pages available.
              schema:
                type: integer
            Link:
              description: RFC 8288 pagination links (rel=next / rel=prev).
              schema:
                type: string
          content:
            application/json:
              schema:
                type: array
                items:
                  type: object
        '400':
          $ref: '#/components/responses/Error'
        '401':
          $ref: '#/components/responses/Error'
        '404':
          $ref: '#/components/responses/Error'
      security:
      - {}
  /wp/v2/blocks/{id}:
    get:
      operationId: get_blocks
      summary: Retrieve a block
      description: Retrieve a single block by id.
      tags:
      - Blocks
      parameters:
      - name: id
        in: path
        description: Unique identifier for the post.
        schema:
          type: integer
        required: true
      - name: context
        in: query
        description: Scope under which the request is made; determines fields present in response.
        schema:
          type: string
          enum:
          - view
          - embed
          - edit
          default: view
      - name: excerpt_length
        in: query
        description: Override the default excerpt length.
        schema:
          type: integer
      - name: password
        in: query
        description: The password for the post if it is password protected.
        schema:
          type: string
      responses:
        '200':
          description: The requested record.
          content:
            application/json:
              schema:
                type: object
        '401':
          $ref: '#/components/responses/Error'
        '404':
          $ref: '#/components/responses/Error'
      security:
      - {}
  /wp/v2/salient_g_sections:
    get:
      operationId: list_salient_g_sections
      summary: List salient g sections
      description: Salient theme global sections (custom post type). Read-only for anonymous callers; the collection also accepts POST for authenticated editors, which is not documented here.
      tags:
      - Blocks
      parameters:
      - name: after
        in: query
        description: Limit response to posts published after a given ISO8601 compliant date.
        schema:
          type: string
          format: date-time
      - name: before
        in: query
        description: Limit response to posts published before a given ISO8601 compliant date.
        schema:
          type: string
          format: date-time
      - name: context
        in: query
        description: Scope under which the request is made; determines fields present in response.
        schema:
          type: string
          enum:
          - view
          - embed
          - edit
          default: view
      - name: exclude
        in: query
        description: Ensure result set excludes specific IDs.
        style: form
        explode: false
        schema:
          type: array
          default: []
          items:
            type: integer
      - name: include
        in: query
        description: Limit result set to specific IDs.
        style: form
        explode: false
        schema:
          type: array
          default: []
          items:
            type: integer
      - name: modified_after
        in: query
        description: Limit response to posts modified after a given ISO8601 compliant date.
        schema:
          type: string
          format: date-time
      - name: modified_before
        in: query
        description: Limit response to posts modified before a given ISO8601 compliant date.
        schema:
          type: string
          format: date-time
      - name: offset
        in: query
        description: Offset the result set by a specific number of items.
        schema:
          type: integer
      - name: order
        in: query
        description: Order sort attribute ascending or descending.
        schema:
          type: string
          enum:
          - asc
          - desc
          default: desc
      - name: orderby
        in: query
        description: Sort collection by post attribute.
        schema:
          type: string
          enum:
          - author
          - date
          - id
          - include
          - modified
          - parent
          - relevance
          - slug
          - include_slugs
          - title
          default: date
      - name: page
        in: query
        description: Current page of the collection.
        schema:
          type: integer
          default: 1
          minimum: 1
      - name: parent
        in: query
        description: Limit result set to items with particular parent IDs.
        style: form
        explode: false
        schema:
          type: array
          default: []
          items:
            type: integer
      - name: parent_exclude
        in: query
        description: Limit result set to all items except those of a particular parent ID.
        style: form
        explode: false
        schema:
          type: array
          default: []
          items:
            type: integer
      - name: per_page
        in: query
        description: Maximum number of items to be returned in result set.
        schema:
          type: integer
          default: 10
          minimum: 1
          maximum: 100
      - name: search
        in: query
        description: Limit results to those matching a string.
        schema:
          type: string
      - name: search_columns
        in: query
        description: Array of column names to be searched.
        style: form
        explode: false
        schema:
          type: array
          default: []
          items:
            type: string
            enum:
            - post_title
            - post_content
            - post_excerpt
      - name: search_semantics
        in: query
        description: How to interpret the search input.
        schema:
          type: string
          enum:
          - exact
      - name: slug
        in: query
        description: Limit result set to posts with one or more specific slugs.
        style: form
        explode: false
        schema:
          type: array
          items:
            type: string
      - name: status
        in: query
        description: Limit result set to posts assigned one or more statuses.
        style: form
        explode: false
        schema:
          type: array
          default: publish
          items:
            type: string
            enum:
            - publish
            - future
            - draft
            - pending
            - private
            - trash
            - auto-draft
            - inherit
            - request-pending
            - request-confirmed
            - request-failed
            - request-completed
            - email_sent
            - email_failed
            - email_scheduled
            - any
      responses:
        '200':
          description: A list of salient_g_sections.
          headers:
            X-WP-Total:
              description: Total number of matching records.
              schema:
                type: integer
            X-WP-TotalPages:
              description: Total number of pages available.
              schema:
                type: integer
            Link:
              description: RFC 8288 pagination links (rel=next / rel=prev).
              schema:
                type: string
          content:
            application/json:
              schema:
                type: array
                items:
                  type: object
        '400':
          $ref: '#/components/responses/Error'
        '401':
          $ref: '#/components/responses/Error'
        '404':
          $ref: '#/components/responses/Error'
      security:
      - {}
  /wp/v2/salient_g_sections/{id}:
    get:
      operationId: get_salient_g_sections
      summary: Retrieve a global section
      description: Retrieve a single global section by id.
      tags:
      - Blocks
      parameters:
      - name: id
        in: path
        description: Unique identifier for the post.
        schema:
          type: integer
        required: true
      - name: context
        in: query
        description: Scope under which the request is made; determines fields present in response.
        schema:
          type: string
          enum:
          - view
          - embed
          - edit
          default: view
      - name: password
        in: query
        description: The password for the post if it is password protected.
        schema:
          type: string
      responses:
        '200':
          description: The requested record.
          content:
            application/json:
              schema:
                type: object
        '401':
          $ref: '#/components/responses/Error'
        '404':
          $ref: '#/components/responses/Error'
      security:
      - {}
components:
  responses:
    Error:
      description: WordPress error envelope.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
  schemas:
    Error:
      type: object
      description: WordPress REST API error envelope (WP_Error serialized to JSON).
      properties:
        code:
          type: string
          description: Machine-readable error code, e.g. rest_no_route.
        message:
          type: string
          description: Human-readable error message.
        data:
          type: object
          properties:
            status:
              type: integer
              description: HTTP status code.
            params:
              type: object
              description: Per-parameter validation messages, when present.
            details:
              type: object
              description: Per-parameter error objects, when present.
          required:
          - status
      required:
      - code
      - message
      examples:
      - code: rest_no_route
        message: No route was found matching the URL and request method.
        data:
          status: 404
  securitySchemes:
    applicationPassword:
      type: http
      scheme: basic
      description: WordPress Application Passwords. Advertised by the site's own route index (authentication.application-passwords.endpoints.authorization = https://vaynermedia.com/wp-admin/authorize-application.php). Required only for write operations and privileged reads; every operation in this document is callable anonymously.