IAB Agentic Advertising API
The canonical wire protocol between IAB Tech Lab's buyer and seller agents, published from the iab-agentic-primitives repository as an OpenAPI 3.1 document (catalog, quote-to-book deal flow, negotiation, change requests, A2A JSON-RPC messaging and Agent Card discovery) plus sixteen JSON Schema primitives (Account, Agent, Deal, Line, MediaKit, Negotiation, Order, Product, Proposal and others). Pre-release (0.1.0 / v0.5.1 tag) ahead of a 1.0 IAB Tech Lab standardization.