Google Analytics 4

Google Analytics Measurement Protocol

The Measurement Protocol for Google Analytics 4 allows developers to send events directly to Google Analytics servers for web and app streams. Fire-and-forget: the production endpoint returns HTTP 204 with an empty body and never reports validation errors, so a separate validation endpoint exists. Authenticates with a per-data-stream api_secret rather than OAuth.

GitHub

Documentation

📖
Documentation
https://developers.google.com/analytics/devguides/collection/protocol/ga4
📖
APIReference
https://developers.google.com/analytics/devguides/collection/protocol/ga4/reference

Other Resources

🔗
Validation
https://developers.google.com/analytics/devguides/collection/protocol/ga4/validating-events
🔗
Events
https://developers.google.com/analytics/devguides/collection/protocol/ga4/sending-events
🔗
Sandbox
https://raw.githubusercontent.com/api-evangelist/google-analytics-4/refs/heads/main/sandbox/google-analytics-4-sandbox.yml
🔗
APIsJSON
https://raw.githubusercontent.com/api-evangelist/google-analytics-4/refs/heads/main/apis.yml

API entry from apis.yml

apis.yml Raw ↑ 
aid: google-analytics-4:google-analytics-measurement-protocol
name: Google Analytics Measurement Protocol
description: 'The Measurement Protocol for Google Analytics 4 allows developers to send events directly
  to Google Analytics servers for web and app streams. Fire-and-forget: the production endpoint returns
  HTTP 204 with an empty body and never reports validation errors, so a separate validation endpoint exists.
  Authenticates with a per-data-stream api_secret rather than OAuth.'
image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg
humanURL: https://developers.google.com/analytics/devguides/collection/protocol/ga4
baseURL: https://www.google-analytics.com/mp/collect
tags:
- Data Collection
- Event
- Server-Side
- Tracking
tags_raw:
- Data Collection
- Events
- Server-Side
- Tracking
properties:
- type: Documentation
  url: https://developers.google.com/analytics/devguides/collection/protocol/ga4
- type: APIReference
  url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/reference
- type: Validation
  url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/validating-events
- type: Events
  url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/sending-events
- type: Sandbox
  url: sandbox/google-analytics-4-sandbox.yml