Realtor · Schema

Realtor.com Lead

Schema representing a real estate lead delivered from Realtor.com to a CRM system via the Connections Plus or Lead Delivery API. Captures buyer and seller lead contact information, associated property details, financial qualification data, and transaction likelihood scores.

Properties

Name Type Description
lead_id string Unique identifier for the lead assigned by Realtor.com.
role string Role of the lead indicating whether they are a buyer or seller.
contact object
property object
finance_info object
listing_agent object
source string Source of the lead on Realtor.com such as listing page, search results, or recommendation.
message string Optional message from the consumer expressing their interest or asking questions.
is_likely_to_transact boolean Indicator of whether the lead is likely to complete a real estate transaction.
probability_to_transact number Probability score from 0 to 1 indicating how likely the lead is to complete a transaction.
timestamp string ISO 8601 timestamp when the lead was generated.
digital_signature string Optional digital signature for verifying the authenticity and integrity of the lead data.
View JSON Schema on GitHub

JSON Schema

realtor-lead-schema.json Raw ↑
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://realtor.com/schemas/realtor/lead.json",
  "title": "Realtor.com Lead",
  "description": "Schema representing a real estate lead delivered from Realtor.com to a CRM system via the Connections Plus or Lead Delivery API. Captures buyer and seller lead contact information, associated property details, financial qualification data, and transaction likelihood scores.",
  "type": "object",
  "required": ["lead_id", "role", "contact", "timestamp"],
  "properties": {
    "lead_id": {
      "type": "string",
      "description": "Unique identifier for the lead assigned by Realtor.com."
    },
    "role": {
      "type": "string",
      "description": "Role of the lead indicating whether they are a buyer or seller.",
      "enum": ["buyer", "seller"]
    },
    "contact": {
      "$ref": "#/$defs/Contact"
    },
    "property": {
      "$ref": "#/$defs/Property"
    },
    "finance_info": {
      "$ref": "#/$defs/FinanceInfo"
    },
    "listing_agent": {
      "$ref": "#/$defs/ListingAgent"
    },
    "source": {
      "type": "string",
      "description": "Source of the lead on Realtor.com such as listing page, search results, or recommendation."
    },
    "message": {
      "type": "string",
      "description": "Optional message from the consumer expressing their interest or asking questions."
    },
    "is_likely_to_transact": {
      "type": "boolean",
      "description": "Indicator of whether the lead is likely to complete a real estate transaction."
    },
    "probability_to_transact": {
      "type": "number",
      "description": "Probability score from 0 to 1 indicating how likely the lead is to complete a transaction.",
      "minimum": 0,
      "maximum": 1
    },
    "timestamp": {
      "type": "string",
      "format": "date-time",
      "description": "ISO 8601 timestamp when the lead was generated."
    },
    "digital_signature": {
      "type": "string",
      "description": "Optional digital signature for verifying the authenticity and integrity of the lead data."
    }
  },
  "$defs": {
    "Contact": {
      "type": "object",
      "description": "Contact information for the lead.",
      "required": ["email"],
      "properties": {
        "first_name": {
          "type": "string",
          "description": "First name of the lead.",
          "maxLength": 100
        },
        "last_name": {
          "type": "string",
          "description": "Last name of the lead.",
          "maxLength": 100
        },
        "email": {
          "type": "string",
          "format": "email",
          "description": "Email address of the lead."
        },
        "phone": {
          "type": "string",
          "description": "Phone number of the lead.",
          "pattern": "^[+]?[0-9\\-\\s()]+$"
        }
      }
    },
    "Property": {
      "type": "object",
      "description": "Property information associated with the lead.",
      "properties": {
        "listing_url": {
          "type": "string",
          "format": "uri",
          "description": "URL of the property listing on Realtor.com."
        },
        "address": {
          "type": "string",
          "description": "Full street address of the property."
        },
        "city": {
          "type": "string",
          "description": "City where the property is located."
        },
        "state": {
          "type": "string",
          "description": "Two-letter state abbreviation.",
          "pattern": "^[A-Z]{2}$",
          "minLength": 2,
          "maxLength": 2
        },
        "zip_code": {
          "type": "string",
          "description": "Five-digit ZIP code of the property.",
          "pattern": "^[0-9]{5}$"
        },
        "latitude": {
          "type": "number",
          "description": "Latitude coordinate of the property.",
          "minimum": -90,
          "maximum": 90
        },
        "longitude": {
          "type": "number",
          "description": "Longitude coordinate of the property.",
          "minimum": -180,
          "maximum": 180
        },
        "mls_id": {
          "type": "string",
          "description": "MLS listing identifier."
        },
        "mls_name": {
          "type": "string",
          "description": "Name of the MLS that holds the listing."
        },
        "listing_status": {
          "type": "string",
          "description": "Current listing status.",
          "enum": ["active", "pending", "sold", "off_market"]
        },
        "list_price": {
          "type": "number",
          "description": "Listing price in dollars.",
          "minimum": 0
        },
        "beds": {
          "type": "integer",
          "description": "Number of bedrooms.",
          "minimum": 0
        },
        "baths": {
          "type": "integer",
          "description": "Number of bathrooms.",
          "minimum": 0
        },
        "sqft": {
          "type": "integer",
          "description": "Interior square footage.",
          "minimum": 0
        },
        "property_type": {
          "type": "string",
          "description": "Type of property.",
          "enum": ["single_family", "multi_family", "condo", "townhome", "mobile", "land", "farm"]
        },
        "active_days_on_market": {
          "type": "integer",
          "description": "Number of days the property has been actively listed.",
          "minimum": 0
        }
      }
    },
    "FinanceInfo": {
      "type": "object",
      "description": "Financial qualification information provided by the buyer.",
      "properties": {
        "pre_approved": {
          "type": "boolean",
          "description": "Whether the buyer is pre-approved for a mortgage."
        },
        "budget_min": {
          "type": "number",
          "description": "Minimum budget in dollars.",
          "minimum": 0
        },
        "budget_max": {
          "type": "number",
          "description": "Maximum budget in dollars.",
          "minimum": 0
        },
        "financing_type": {
          "type": "string",
          "description": "Type of financing intended such as conventional, FHA, VA, or cash.",
          "enum": ["conventional", "fha", "va", "cash", "other"]
        }
      }
    },
    "ListingAgent": {
      "type": "object",
      "description": "Listing agent contact information associated with the property.",
      "properties": {
        "name": {
          "type": "string",
          "description": "Full name of the listing agent."
        },
        "email": {
          "type": "string",
          "format": "email",
          "description": "Email address of the listing agent."
        },
        "phone": {
          "type": "string",
          "description": "Phone number of the listing agent."
        }
      }
    }
  }
}

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