# Zaius

**Canonical:** https://apis.io/providers/zaius/  
**Website:** https://www.optimizely.com/products/data-platform  
**APIs profiled:** 17

Zaius is the B2C marketing customer data platform (CDP) that Optimizely acquired in 2021 and now operates as the Optimizely Data Platform (ODP). It unifies customer, event, order, product, and custom data into a single behavioral profile, powers real-time audience segmentation, and drives personalization and orchestrated cross-channel campaigns. ODP exposes a versioned (v3) REST API surface across regional hosts (US/EU/AU) for events, customers, orders, products, objects, lists, consent, exports, schema management, recommendations, and real-time segments, plus a GraphQL query API and Web / React Native / Node SDKs. Authentication is via public (Tracker ID) and private x-api-key keys. Originally a portfolio company of Insight Partners.

## Kin Score — 65.5 / 100 (strong)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+7.8 from 57.7).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 61.0 |
| Governance | 20.8 |
| Operational Transparency | 86.8 |
| Developer Ergonomics | 75.5 |
| Commercial Clarity | 60.5 |

## Agent readiness — 45.7 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | derived |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (17)

- **Zaius Compliance API** — The Compliance API from Zaius — 7 operation(s) for compliance.
- **Zaius Consent API** — The Consent API from Zaius — 2 operation(s) for consent.
- **Zaius Consent (Legacy) API** — The legacy Consent API is only available for the United States region. Migrate to the latest Update consent API.
- **Zaius Customers API** — The Customers API from Zaius — 1 operation(s) for customers.
- **Zaius Events API** — The Events API from Zaius — 1 operation(s) for events.
- **Zaius Exports API** — The Exports API from Zaius — 4 operation(s) for exports.
- **Zaius Fields schema API** — The Fields schema API from Zaius — 2 operation(s) for fields schema.
- **Zaius Identifiers API** — The Identifiers API from Zaius — 3 operation(s) for identifiers.
- **Zaius Lists API** — The Lists API from Zaius — 2 operation(s) for lists.
- **Zaius Object schema API** — The Object schema API from Zaius — 2 operation(s) for object schema.
- **Zaius Objects API** — The Objects API from Zaius — 1 operation(s) for objects.
- **Zaius Orders API** — The Orders API from Zaius — 1 operation(s) for orders.
- **Zaius Products API** — The Products API from Zaius — 1 operation(s) for products.
- **Zaius Reachability API** — The Reachability API from Zaius — 2 operation(s) for reachability.
- **Zaius RealtimeSegments API** — The RealtimeSegments API from Zaius — 3 operation(s) for realtimesegments.
- **Zaius Recommendations API** — The Recommendations API from Zaius — 1 operation(s) for recommendations.
- **Zaius Relationships schema API** — The Relationships schema API from Zaius — 2 operation(s) for relationships schema.

## MCP servers (1)

- **zaius-mcp.yml**

## Security (4)

- **Zaius Authentication** — apiKey · 1 scheme
- **Zaius Domain Security** — TLSv1.2 · HSTS · DNSSEC · DMARC
- **Zaius Vulnerability Disclosure** — disclosure policy published
- **Zaius Trust Center** — SOC 2, ISO 27001, ISO 27017, ISO 27018, PCI DSS, HIPAA

## Plans (1)

- **Zaius Plans Pricing**

## Tags

Company, Customer Data Platform, CDP, Marketing, Personalization, Segmentation, Ecommerce, Customer Data, Real-Time Audiences, Events

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/zaius/). Scores are computed from the provider's own public artifacts under a published rubric.