# Yotpo

**Canonical:** https://apis.io/providers/yotpo/  
**Website:** https://www.yotpo.com  
**APIs profiled:** 4

Yotpo is an eCommerce retention marketing platform offering Reviews & Ratings, Loyalty & Referrals, Subscriptions, and visual UGC. Each product exposes a documented REST API - the UGC/Reviews and Core APIs under api.yotpo.com (app key plus OAuth utoken) and the Loyalty & Referrals API under loyalty.yotpo.com (program GUID plus API key) - so merchants can sync orders, products, and customers and drive reviews, points, and redemptions programmatically. Yotpo's SMS & Email (SMSBump) products were discontinued on December 31, 2025.

## Kin Score — 37.3 / 100 (thin)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 37.3).

| Facet | Score |
|---|---|
| Discoverability | 74.1 |
| Contract Quality | 50.3 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 34.2 |
| Developer Ergonomics | 16.7 |
| Commercial Clarity | 47.4 |
| Access Clarity | 47.4 |

## Agent readiness — 29.1 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (4)

- **Yotpo Authentication API** — OAuth token exchange for app key + secret.
- **Yotpo Loyalty API** — Loyalty and referrals customers, orders, and redemptions.
- **Yotpo Reviews API** — Reviews and user-generated content.
- **Yotpo Subscriptions API** — Core API store sync and webhook subscriptions.

## Agentic access (1)

- **Yotpo Agentic Access** — 14 operations · 8 acting

## Security (3)

- **Yotpo Authentication** — apiKey · 3 schemes
- **Yotpo Domain Security** — TLSv1.3 · HSTS · DMARC
- **Yotpo Trust Center** — SOC 2, ISO 27001, ISO 27017, ISO 27018, GDPR, CSA STAR

## Plans (1)

- **Yotpo Plans Pricing**

## Tags

E-Commerce, Reviews, Loyalty, Retention Marketing, UGC

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/yotpo/). Scores are computed from the provider's own public artifacts under a published rubric.