# WoowUp

**Canonical:** https://apis.io/providers/woowup/  
**Website:** https://www.woowup.com  
**APIs profiled:** 2

WoowUp is a customer marketing and loyalty CRM platform built for retail and ecommerce brands across Latin America. Founded in Buenos Aires and backed by 500 Global, WoowUp centralizes customer, purchase, and product data from POS and ecommerce platforms (VTEX, Magento, Shopify, WooCommerce, PrestaShop, Tienda Nube) and activates it through segmentation, campaigns, loyalty programs, web push notifications, and abandoned-cart recovery. Its REST API v3 lets developers sync users (multi-ID), purchases, products, coupons, benefits, points, and custom events, with client libraries published in PHP.

## Kin Score — 53.5 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+23.4 from 30.1).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 51.6 |
| Governance | 12.5 |
| Operational Transparency | 26.3 |
| Developer Ergonomics | 58.7 |
| Commercial Clarity | 76.3 |

## Agent readiness — 51.8 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | no |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (2)

- **WoowUp MCP Server** — Hosted, remote Model Context Protocol server operated by WoowUp at mcp.woowup.com. Streamable-HTTP transport, OAuth 2.1 bearer authentication with RFC 8414 authorization-server ...
- **WoowUp API v3** — REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, points, user events, custom attributes, abandoned carts, blacklists, seg...

## MCP servers (1)

- **woowup-mcp.yml**

## Security (2)

- **Woowup Authentication** — apiKey/oauth2 · 3 schemes
- **Woowup Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Woowup Plans Pricing**

## Tags

Company, CRM, Loyalty, Customer Data, Marketing Automation, Retail, eCommerce, Push Notifications

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/woowup/). Scores are computed from the provider's own public artifacts under a published rubric.