# Wizard

**Canonical:** https://apis.io/providers/wizard/  
**Website:** https://wizard.com/  
**APIs profiled:** 0

Wizard is an AI-powered personal shopping agent for consumers. Shoppers describe what they want in natural language and Wizard searches across retailer websites, customer reviews, trusted editorial, and social content to return a tightly curated set of product recommendations, with direct checkout from retailers such as Amazon, Best Buy, Apple, and Target. The company is backed by Accel. As of this enrichment pass Wizard is a consumer-facing web/app product and exposes no public developer API, SDK, documentation, or well-known discovery surface (developer/docs/api subdomains and /.well-known/security.txt all return 404).

## Kin Score — 11.8 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 11.8).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 34.2 |
| Access Clarity | 34.2 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Wizard Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Consumer, Shopping, E-Commerce, Artificial Intelligence, Shopping Assistant, Conversational Commerce

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/wizard/). Scores are computed from the provider's own public artifacts under a published rubric.