# WideOrbit

**Canonical:** https://apis.io/providers/wideorbit/  
**Website:** https://www.wideorbit.com  
**APIs profiled:** 2

WideOrbit is a premium ad management platform for the media industry, giving broadcast television, cable and broadcast networks, radio, and digital publishers a single system to sell, traffic, bill, and reconcile advertising across linear, digital, and cross-media campaigns. Its products span WO Traffic, WO Network, WO Omni, WO Media Sales, WO Programmatic, and the WO Aurora radio automation suite, all reached through the WO Central workspace. For integration partners, WideOrbit.io exposes a certified developer program and an OIDC-secured API gateway that offers real-time, object-level access to Traffic, Network, and Omni data, complemented by the WO Data Bridge cloud data warehouse. WideOrbit manages roughly $33 billion in annual ad revenue for 6,450+ stations and networks. It was surfaced as a portfolio company of Mayfield and enriched in the API Evangelist network.

## Kin Score — 39.2 / 100 (thin)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 39.2).

| Facet | Score |
|---|---|
| Discoverability | 66.7 |
| Contract Quality | 51.6 |
| Governance | 12.5 |
| Operational Transparency | 13.2 |
| Developer Ergonomics | 47.8 |
| Commercial Clarity | 34.2 |

## Agent readiness — 37.4 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Certified partner only — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (2)

- **WideOrbit.io API Gateway** — Certified-partner API gateway for WideOrbit.io providing real-time, object-level interaction with WideOrbit Traffic, Network, and Omni systems. Access is restricted to authorize...
- **WO Data API** — REST bulk-export service that provides access to WO Network, WO Traffic and WO Omni data "in a unified version agnostic manner". Every export is asynchronous: a submit call retu...

## Security (2)

- **Wideorbit Authentication** — 3 schemes
- **Wideorbit Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Wideorbit Plans Pricing**

## Tags

Company, Advertising, AdTech, Media, Broadcasting, Radio, Television, Ad Management, Programmatic, Media Sales

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/wideorbit/). Scores are computed from the provider's own public artifacts under a published rubric.