# Webloyalty

**Canonical:** https://apis.io/providers/webloyalty/  
**Website:** http://webloyalty.com/  
**APIs profiled:** 0

Webloyalty is a customer-engagement and loyalty-marketing company that helps ecommerce and retail businesses build stronger, more profitable customer relationships. Its market-leading rewards platform delivers savings, cashback, and shopping benefits to consumers, typically presented after an online transaction, while generating incremental secondary revenue for the retail partner. Founded in 1999 and historically part of the Affinion Group, the company operates localized programs across the United States, United Kingdom, France, Ireland, Spain, the Netherlands, Switzerland, Turkey, and Mexico. This API Evangelist profile was surfaced as a portfolio company of Canaan Partners. Webloyalty markets a consumer rewards/membership product and a partner engagement platform, and is a brand of Tenerity (formerly Affinion Group). It publishes no developer portal, API reference or OpenAPI — its commercial integration is sold as "bespoke API solutions" through sales. Its only public programmable surfaces are an OAuth-protected Model Context Protocol endpoint served from the UK site's WordPress REST API, and a first-party React Native SDK for embedding Webloyalty campaign banners in partner apps.

## Kin Score — 20.0 / 100 (emerging)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+9.9 from 10.1).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 15.8 |
| Developer Ergonomics | 32.6 |
| Commercial Clarity | 21.1 |

## Agent readiness — 23.0 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## MCP servers (1)

- **webloyalty-mcp.yml**

## Security (2)

- **Webloyalty Authentication** — 2 schemes
- **Webloyalty Domain Security** — TLSv1.2 · DMARC

## Plans (1)

- **Webloyalty Plans Pricing**

## Tags

Company, Loyalty, Rewards, Ecommerce, Customer Engagement, Marketing, Retail, Cashback

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/webloyalty/). Scores are computed from the provider's own public artifacts under a published rubric.